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“foued cheriet”

Showing 1 - 2 of 2 results for “foued cheriet”
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  • Wine Management and Marketing, Volume 2

    Responses of the Industry to Crises and New Expectations

    Edited by Foued Cheriet, Carole Maurel, Paul Amadieu, Herve Hannin ...
    With increased competition from new wine-producing countries and substitute products, declining wine consumption, climate change, health crises and geopolitical contexts, the wine industry has been facing serious difficulties in recent years. Paradoxically, however, this recent period also offers new opportunities.Through the presentation of original research results, reading grids, illustrations ... Read more

    $136.00 USD

  • Wine Management and Marketing Opportunities for Companies and Challenges for the Industry

    Edited by Foued Cheriet, Carole Maurel, Paul Amadieu, Herve Hannin ...
    This work highlights the new challenges facing the French wine industry and the issues that arise from it. Written on the basis of academic work and field studies, conducted by a group of Montpellier academics in Economics and Management Sciences (Groupe Montpellier Vin), this book presents recent and original research results and raises the key issues related to finance, strategy, international ... Read more

    $142.00 USD