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“fons van dyck”

Showing 1 - 12 of 12 results for “fons van dyck”
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  • Advertising Transformed

    The New Rules for the Digital Age

    by Fons Van Dyck ...
    Advertising Transformed is the ultimate guide to advertising in the 21st century. In an advertising world transformed by digital technology it sets out what current and would-be admen and women need to know to create advertising that works.Branding expert and Managing Director of Think BBDO, Fons Van Dyck, synthesizes the latest thinking about advertising into a digestible list of rules to create ... Read more

    $35.99 USD

  • The Survival Paradox

    Change vs stability at Apple and any immortal company

    by Fons Van Dyck ...
    In The Survival Paradox, renowned corporate survival expert Fons Van Dyck offers any manager a proven guide for lasting survival in the difficult years ahead.The key to corporate survival lies in mastering a delicate paradoxical balance between the need for change and the need for stability, consistency and continuity. This survival paradox implies that a company that unilaterally focuses on ... Read more

    $32.09 USD

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  • The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand

    How to Use Visuals, Videos, and Social Media to Market Your Brand

    by Ekaterina Walter, Jessica Gioglio ...
    Attention is the new commodity. Visual Storytelling is the new currency.Human brain processes visuals 60,000x faster than text.Web posts with visuals drive up to 180% more engagement than those without.Viewers spend 100% more time on web pages with videos.Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your ... Read more

    $32.39 USD

  • Scoring Points

    How Tesco Continues to Win Customer Loyalty

    by Clive Humby, Terry Hunt, Tim Phillips ...
    Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed. It explains in detail how Tesco collected, analysed and used customer data to become a retail giant, making customer loyalty marketing work when almost every other programme failed. By pairing its loyalty scheme with sophisticated ... Read more

    $41.99 USD

  • Businessgrl's Guide to Writing Compelling Ad Copy: Engage, Brand and Make Money Online

    by Jule Rizzardo ...
    This eBook will transform your small business use of the internet to engage customers, build a brand, and sell more products and services. This book contains all the information you need to learn about writing articles for the internet using the right keywords, how to use a blog to engage customers and promote products and services, and how to use social media.Are you a small business owner ... Read more

    $1.99 USD or Free with Kobo Plus

  • Introduction to Online Marketing

    marketing ways to attract and engage the digital generation

    by Bryon Geddes, Dr. Verl Anderson, Dr. Hugh Cannon, Holovanov Victor ...
    This book was created as an Internet Marketing course to explore marketing’s function enhanced through effective use of the Internet. This book will help you become knowledgeable in up-to-date online marketing terms and technology, show how to create a profitable marketing strategy for the Internet. Course investigates how brick and-mortar organizations can use interactive technologies to change ... Read more

    $11.99 USD

  • The Brutal Truth About Asian Branding

    And How to Break the Vicious Cycle

    by Joseph Baladi ...
    "This is one of the most thoughtful books on branding I've come across. Most such books are either quickly-crafted "how-to" books or academic tomes over-burdened with references. This book is thoughtful because it raises questions which deal with the 'why' rather than just 'how' of branding. The reference to brutal truth as the truth which will set us free—to examine ourselves without self ... Read more

    $34.00 USD

  • The End of Advertising

    Why It Had to Die, and the Creative Resurrection to Come

    by Andrew Essex ...
    A recovering Mad Man throws down the ultimate challenge to his profession: Innovate or die.The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright extinction, after having taken for granted a captive audience for too long, leading to lazy, ... Read more

    Was $13.99 USD Now $10.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Mastering Simple Facebook Ads For Authors

    by Mark J Dawson, Kerry Gardiner ...
    A mailing list is the most powerful marketing tool that any creative professional has at his or her disposal. In this short guide, you will learn how to leverage the immense power of simple and cost effective Facebook Ads to add readers to your list.The book covers all the essentials including how you can harness the laser targeting offered by the Facebook Ads platform.You will also be given ... Read more

    Free

  • The Complete Idiot's Guide to Pinterest Marketing

    Tap into Key Markets Using the Hottest Social Media Image-Sharing Site

    by Barbara Boyd, Christine Martinez ...
    Pinterest is a social media site that enables users to create online pinboards of compelling images they find online by "pinning" the images and curating them into various categories. It has exploded into American consciousness with big media attention and exponential growth-most notably reaching 10 million unique monthly visitors more quickly than any social media site in history. The vast ... Read more

    $9.99 USD

  • Using Facebook to Power Up Your Business

    by V.T. ...
    Facebook connects billions of people together around the whole world, and if you are a business owner, you got to have a Facebook page for your business. If not, you'll lose out big time!This ebook compiles tons of tips from REAL Facebook business owners, sharing how they use Facebook as a marketing tool to pull more customers to their businesses. It allows them to collect leads, get their ... Read more

    $3.99 USD

  • Art of Articles

    Step by step guide to article writing expertise

    by Alice Wickham ...
    Series series Write For Business And Pleasure
    This very simple guide is a key to writing articles that win clients and influence readers.Using this sure-fire method, you will soon write expertly. Your article writing method will surely gain you recognition as an expert in your business occupation, or field of endeavour.Learn how to build a solid relationship with your customers, and discover how to market your product or service simply and ... Read more

    $4.86 USD