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“fogarty klein monroe”

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  • Advertising Management

    by Donald W Jugenheimer, Larry D Kelley, Fogarty Klein Monroe ...
    This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising Management" (978-0-7656-2261-7) by the same authors. "Advertising Management" covers a full range of topics ... Read more

    $89.99 USD