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  • The Metaverse Era: Reinventing Customer Engagement and Digital Marketing

    The Metaverse Era: Reinventing Customer Engagement and Digital Marketing gives a timely exploration of the dynamic intersection of immersive technologies and digital marketing strategies in the age of virtual transformation. As businesses adapt to evolving consumer behaviors, this book examines how the Metaverse—through tools like VR, AR, blockchain, and gamification—is reshaping customer ... Read more

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  • The Metaverse Era: Reinventing Customer Engagement and Digital Marketing

    The Metaverse Era: Reinventing Customer Engagement and Digital Marketing gives a timely exploration of the dynamic intersection of immersive technologies and digital marketing strategies in the age of virtual transformation. As businesses adapt to evolving consumer behaviors, this book examines how the Metaversethrough tools like VR, AR, blockchain, and gamificationis reshaping customer engagement ... Read more

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  • Confronting Mental Health Stigma with AI and Machine Learning

    Be at the forefront of compassionate care with this crucial resource that bridges the gap between technology and human behavior, providing a comprehensive overview of AI-driven strategies to destigmatize mental health and enable empathetic, personalized care.Written for mental health professionals, AI researchers, policymakers, and advocates, this book bridges the gap between technology and human ... Read more

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  • Green Society, Environmental Strategies and Sustainable Development

    Series series Earth and Environmental Science (R0)
    This book discusses the convergence of emerging technologies that might be used to deal with issues of protecting the environment, energy sustainability, and climate change mitigation, ultimately creating a more resilient and sustainable future. It examines the intersection between energy production and consumption, and the significant influence this has on the Earth's climate. The aim is to ... Read more

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  • HR Tech Strategy

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    Uncover the Future of Workplace Happiness and Effectiveness!Dive into the pages of HR Tech Strategy and unlock the secrets of crafting an unparalleled employee experience that transforms organizations and propels them to new heights of success.Forge the ultimate HR Tech Strategy for unrivaled effectiveness:Embrace the proven formula for aligning technology-driven employee experiences with ... Read more

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  • A Beginner's Guide to Introduce Artificial Intelligence in Teaching and Learning

    Series series Computer Science (R0)
    This book reimagines education in today’s Artificial Intelligence (AI) world and the Fourth Industrial Revolution. Artificial intelligence will drastically affect every industry and sector, and education is no exception. This book aims at how AI may impact the teaching and learning process in education. This book is designed to demystify AI for teachers and learners. This book will help improve ... Read more

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    The Challenge and Promise of Emerging Technology

    Find the Leading Edge in a Disrupted World.Planning our response to disruption seems impossible. Most new and emerging technologies have been in development for decades, but as soon as they land on our doorstep, they inspire “the shock of the new.” How do you, as a learning professional, prepare for what you don’t know is coming? How do you judge what is important and what is just a fad?In Shock ... Read more

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  • Social Media Marketing

    The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success.Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury ... Read more

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  • Demand-Driven Business Strategy

    Digital Transformation and Business Model Innovation

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    Demand-Driven Business Strategy explains the ways of transforming business models from supply driven to demand driven through digital technologies and big data analytics.The book covers important topics such as digital leadership, the role of artificial intelligence, and platform firms and their role in business model transformation. Students are walked through the nature of supply- and demand ... Read more

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