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Showing 1 - 12 of 12 results for “fabrizio mosca”
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  • Digital Channels and Social Media Management in Luxury Markets

    by Fabrizio Mosca, Chiara Civera ...
    Series series Routledge-Giappichelli Studies in Business and Management
    In recent years, luxury goods markets have faced significant changes that have influenced both the dynamics of the competition, as well as their strategies. The principal changes include the following:new geographical market development, such as in the Far East, India, and some parts of Africa (these countries are added to a list of already relevant countries that are involved in luxury goods ... Read more

    $70.99 USD

  • Developing Successful Global Strategies for Marketing Luxury Brands

    Edited by Fabrizio Mosca, Cecilia Casalegno, Rosalia Gallo ...
    In recent times, the advent of new technologies, the concerns about sustainability, and the new tastes of the youngest generations of luxury consumers have affected the traditional dynamics of the luxury goods markets. These emerging issues have caused significant changes in the marketing of luxury goods. Sustainable development is not a new practice in the luxury market but is of increasing ... Read more

    $215.99 USD

  • Global Marketing Strategies for the Promotion of Luxury Goods

    Edited by Fabrizio Mosca, Rosalia Gallo ...
    Vast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer attention. As global luxury markets have grown and continue to grow, uncovering successful methods for maintaining brand image and consumer desire is critical to the success of high-end brands. Global Marketing Strategies for the Promotion of Luxury Goods explores ... Read more

    $170.99 USD

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    Basics-Tools-Cases

    Edited by Marc Stickdorn, Jakob Schneider ...
    This is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about ... Read more

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  • Principles of Integrated Marketing Communications

    An Evidence-based Approach

    by Lawrence Ang ...
    Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles of Integrated Marketing Communications: An Evidence-based Approach provides a comprehensive foundation to the principles and practices of integrated marketing communications (IMC). It examines a variety of traditional and digital channels ... Read more

    $118.89 USD

  • Fashion Marketing

    by Tony Hines, Margaret Bruce ...
    A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and issues of the area. Key themes and areas covered include globalization, fast fashion, luxury ... Read more

    $280.00 USD

  • Hacking Growth

    How Today's Fastest-Growing Companies Drive Breakout Success

    by Sean Ellis, Morgan Brown ...
    The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level ... Read more

    Was $14.99 USD Now $12.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Marketing Communications

    Touchpoints, Sharing And Disruption

    by Chris Fill, Sarah Turnbull ...
    The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgraduate students in marketing and related fields.The eighth edition, which contains two new chapters, ... Read more

    $41.09 USD

  • Advertising Transformed

    The New Rules for the Digital Age

    by Fons Van Dyck ...
    Advertising Transformed is the ultimate guide to advertising in the 21st century. In an advertising world transformed by digital technology it sets out what current and would-be admen and women need to know to create advertising that works.Branding expert and Managing Director of Think BBDO, Fons Van Dyck, synthesizes the latest thinking about advertising into a digestible list of rules to create ... Read more

    $35.09 USD

  • Branding Inside Out

    Internal Branding in Theory and Practice

    Edited by Nicholas Ind ...
    Internal branding is the cultural shift that occurs within an organization when employees become more customer-focused. By getting employees to truly commit to a brand's ideology internally, companies will find that their brand messages are conveyed externally much more effectively. Branding Inside Out is a multi-contributor text containing chapters from an array of senior professionals and ... Read more

    $41.39 USD

  • International Retail Marketing

    by Christopher Moore, Margaret Bruce, Grete Birtwistle ...
    International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and ... Read more

    $76.99 USD

  • Design Transitions

    Inspiring Stories. Global Viewpoints. How Design is Changing.

    by Joyce Yee, Emma Jefferies, Lauren Tan ...
    Discover where design practice is today - and where it will take us in the future. Design Transitions presents 42 unique and insightful stories of how design is changing around the world. Twelve countries are represented from the perspectives of three different communities: design agencies, organizations embedding design; and design academics. Our journey has taken us across the globe in search of ... Read more

    $28.49 USD