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Showing 1 - 12 of 12 results for “fabrizio mosca”
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  • Digital Channels and Social Media Management in Luxury Markets

    by Fabrizio Mosca, Chiara Civera ...
    Series series Routledge-Giappichelli Studies in Business and Management
    In recent years, luxury goods markets have faced significant changes that have influenced both the dynamics of the competition, as well as their strategies. The principal changes include the following:new geographical market development, such as in the Far East, India, and some parts of Africa (these countries are added to a list of already relevant countries that are involved in luxury goods ... Read more

    $67.99 USD

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  • Hunters of Dune

    by Brian Herbert, Kevin J. Anderson ...
    Series Book 4 - Dune
    The seventh book—and part one in the compelling conclusion**—**of Frank Herbert's Dune series, one of the grandest epics in the annals of imaginative literature. Selling millions of copies worldwide, the series is science fiction's answer to The Lord of the Rings, a brilliantly imaginative epic of high adventure, unforgettable characters, and immense scope.Hunters of Dune and the concluding volume ... Read more

    $12.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Why We Buy

    The Science Of Shopping

    by Paco Underhill ...
    Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.This enlightening edition includes new information on:-The latest trends in online retail—what retailers are doing right and what they’re doing wrong—and how nearly every Internet retailer from ... Read more

    $15.99 USD

  • Cheap

    The High Cost of Discount Culture

    by Ellen Ruppel Shell ...
    A myth-shattering investigation of the true cost of America's passion for finding a better bargainFrom the shuttered factories of the Rust Belt to the strip malls of the Sun Belt-and almost everywhere in between-America has been transformed by its relentless fixation on low price. This pervasive yet little- examined obsession with bargains is arguably the most powerful and devastating market force ... Read more

    $4.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Hacking Growth

    How Today's Fastest-Growing Companies Drive Breakout Success

    by Sean Ellis, Morgan Brown ...
    The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level ... Read more

    $14.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Hug Your Haters

    How to Embrace Complaints and Keep Your Customers

    by Jay Baer ...
    Haters are not your problem. . . .Ignoring them is.Eighty percent of companies say they deliver outstanding customer service, but only 8 percent of their customers agree. This book will help you close that gap by reconfiguring your customer service to deliver knockout experiences.The near-universal adoption of smartphones and social media has fundamentally altered the science of complaints. ... Read more

    $14.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

    by Robbie Kellman Baxter ...
    The "membership" business models of Netflix, Weight Watchers, and other industry giants revealed—and how you can use them to lead your company to the top of the food chainFor decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model. But it has only been in recent years that the model has been transformed and perfected through massive ... Read more

    $19.49 USD

  • The Big Data-Driven Business

    How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits

    by Russell Glass, Sean Callahan ...
    Get the expert perspective and practical advice on big dataThe Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The book uses real-life examples—from Nate Silver to Copernicus, and Apple to Blackberry—to demonstrate how the winners of the future will use big data to seek the ... Read more

    $18.00 USD

  • Shopper Marketing

    How to Increase Purchase Decisions at the Point of Sale

    by Ville Maila, Markus Ståhlberg ...
    Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful ... Read more

    $41.99 USD

  • Selling in a New Market Space: Getting Customers to Buy Your Innovative and Disruptive Products

    by Brian Burns, Tom Snyder ...
    Your new product has changed the rules of the market. Now, you have to change the rules for selling it . . .Providing a truly innovative product or service is the difference between life and death for companies today. But once you’ve produced it, you have to answer the next big question: How do I sell this unique offering to customers who don’t even know they have a need for it?Brian C. Burns and ... Read more

    $23.39 USD

  • Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business

    by Paul M. Rand ...
    Reach more customers and grow your business with today’s most powerful marketing tool: Word-of-MouthHighly Recommended shows the impact of customer recommendations on businesses--transforming how people buy, how you reach customers, how you improve products, and ultimately how you can grow your company by leveraging the power of recommendations. It explains why word-of-mouth recommendations are ... Read more

    $20.79 USD

  • Customer-Centric Marketing

    Build Relationships, Create Advocates, and Influence Your Customers

    by Aldo Cundari ...
    The practical, expert guide to reaching the new consumerCustomer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer. Written by one of Canada's top communications pioneers, this book examines the complex forces influencing the rise of empowered and demanding customers and outlines a framework that helps marketers exploit these ... Read more

    $15.00 USD