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“even johan lanseng”

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  • Marketing Management

    A Customer-Centric Approach

    by Fred Selnes, Even Johan Lanseng ...
    This textbook introduces students to the field of marketing management by emphasizing a customer-centric approach, which involves defining the purpose of marketing as the recruitment, defence, leverage, and development of customer/brand relationships. Because customers vary in their needs for products and services and their relationships with brands, you′ll discover how segmentation and ... Read more

    $85.49 USD