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“eugene sivadas”

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  • Marketing Channel Strategy

    An Omni-Channel Approach

    by Louis W. Stern, Adel I. El-Ansary, Robert W. Palmatier, Eugene Sivadas ...
    Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly.The omni-channel is different ... Read more

    $126.99 USD