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“eugene jaffe”

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  • Global Marketing

    Strategy, Practice, and Cases

    by Ilan Alon, Eugene Jaffe, Christiane Prange, Donata Vianelli ...
    Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically and apply tools and techniques creatively in order to respond decisively within a fiercely competitive environment. Alon et al. provide students with ... Read more

    $102.99 USD