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“esomar”

Showing 1 - 12 of 12 results for “esomar”
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  • Market Research Best Practice

    30 Visions for the Future

    by ESOMAR ...
    Market Research Best Practice is a compilation of the best discussion papers, case studies and methodologies from the ESOMAR publishing and event programme over the last decade and more. Market research is adapting to an increasingly competitive, demanding and globalised business world and, as the world's leading market research organisation, ESOMAR is providing the platform to showcase latest ... Read more

    $100.00 USD

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  • Marketing Communications

    A European Perspective

    by Patrick De Pelsmacker, Maggie Geuens, Joeri Van Den Bergh ...
    Learn the techniques and applications of marketing communications in a European contextMarketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. This book provides in-depth coverage of consumer behaviour and branding ... Read more

    $38.89 USD

  • Emotionomics: Leveraging Emotions for Business Success

    by Dan Hill ...
    For far too long, emotions have been ignored in favor of rationality and efficiency.  Breakthroughs in brain science have revealed that people are primarily emotional decision-makers.  Many companies have not yet accepted that fact, ignoring emotion in favor of rationality and efficiency.  Even fewer have acted on it. Emotionomics looks at emotions in terms of business opportunities, both in the ... Read more

    $25.99 USD

  • A Master Class in Brand Planning

    The Timeless Works of Stephen King

    Edited by Judie Lannon, Merry Baskin ...
    In 1988, on Stephen King’s retirement JWT published ‘The King Papers’ a small collection of Stephen King’s published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is comprised of a selection of 20-25 of Stephen King’s most important articles, each one introduced by a known and respected practitioner who, in turn, ... Read more

    $54.00 USD

  • Marketing Communications

    Touchpoints, Sharing And Disruption

    by Chris Fill, Sarah Turnbull ...
    The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgraduate students in marketing and related fields.The eighth edition, which contains two new chapters, ... Read more

    $41.99 USD

  • Managing Change

    Enquiry and Action

    by Nic Beech, Robert MacIntosh, Paul Krust, Selvi Kannan, Ann Dadich ...
    Managing Change: Enquiry and Action, Australasian edition offers a fresh perspective of change theory with contemporary examples providing students with the tools they need to navigate the complexities of change within organisations. The book features notions of innovation, disruption and agile learning that are necessary in an intensified business world. Using an enquiry-action framework, the ... Read more

    $93.49 USD

  • Services Marketing Management

    by Peter Mudie, Angela Pirrie ...
    Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and Marketing of Services', to provide an easily digestible approach to the service industry with a specific focus on the management and marketing elements.This new edition has been thoroughly revamped to include pedagogical features such as exercises and mini cases throughout the text ... Read more

    $77.99 USD

  • The Sixth Sense

    Accelerating Organizational Learning with Scenarios

    by Kees van der Heijden, Ron Bradfield, George Burt, George Cairns, George Wright ...
    This book helps managers move beyond the idea that the future of business will resemble the past and allows them to use scenarios to imagine multiple perspectives. The concepts of organizational realities, experience, and beliefs are explored to encourage and embrace change in business organizations for a successful future. ... Read more

    $47.00 USD

  • Managing Change

    Enquiry and Action

    by Nic Beech, Robert MacIntosh ...
    The ability to manage change successfully is an essential part of business. It is a skill that is much valued by employers, and it is therefore one of the most commonly delivered courses. This book helps you to understand three key activities for managing change: diagnosing, explaining and enacting. Both practical and action-oriented, it gives students and managers the tools they need to deal with ... Read more

    $61.49 USD

  • Seven Cs of Consulting, The

    by Mick Cope ...
    The definition of a consultant is someone who facilitates organisational change and provides expertise on technical, functional and business topics during development or implementation. In other words a consultant is someone who helps others to change.However, change isn’t such an easy target to achieve. Research shows that the vast majority of change programmes fail. On a daily basis we hear ... Read more

    $22.39 USD

  • The Marketer's Handbook

    Reassessing Marketing Techniques for Modern Business

    by Laurie Young ...
    This book, written by a senior marketer with over thirty years experience of using marketing techniques and concepts, sets out to describe, contextualize and rate them. Its prime emphasis is on understanding their status so that they can be used to direct the use of shareholder funds effectively. Its conclusion is that seasoned professionals must use their judgement about when and how to use them, ... Read more

    $82.00 USD

  • Key Concepts in Marketing

    by Jim Blythe ...
    Series series SAGE Key Concepts series
    `If you want a clear, well written and authoritative introduction to the ideas and concepts that underpin the marketing discipline, this is the book for you′ - Emeritus Professor Michael J Baker`Each section draws the reader in to the story - the what and why of marketing, and also deals well with how. While it is educational and informing it is also a jolly good read′ - Heather Skinner, Principal ... Read more

    $65.69 USD