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  • Design for Impact

    Your Guide to Designing Effective Product Experiments

    by Erin Weigel ...
    Design for Impact is a down–to–earth A/B testing guide. It features the Conversion Design process to operationalize effective experimentation in your company. In it, Erin Weigel gives you practical tips and tools to design better experiments at scale. She does this with self–deprecating humor that will leave you smiling—if not laughing aloud. As a bonus, The Good Experimental Design toolkit ... Read more

    $30.59 USD