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“eric t peterson”

Showing 1 - 5 of 5 results for “eric t peterson”
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  • Web Site Measurement Hacks

    Tips & Tools to Help Optimize Your Online Business

    by Eric T. Peterson ...
    Series series
    In order to establish and then maintain a successful presence on the Web, designing a creative site is only half the battle. What good is an intricate Web infrastructure if you're unable to measure its effectiveness? That's why every business is desperate for feedback on their site's visitors: Who are they? Why do they visit? What information or service is most valuable to them?Unfortunately, most ... Read more

    $14.39 USD

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  • Design Sprint

    A Practical Guidebook for Building Great Digital Products

    by Richard Banfield, C. Todd Lombardo, Trace Wax ...
    With more than 500 new apps entering the market every day, what does it take to build a successful digital product? You can greatly reduce your risk of failure with design sprints, a process that enables your team to prototype and test a digital product idea within a week. This practical guide shows you exactly what a design sprint involves and how you can incorporate the process into your ... Read more

    $28.09 USD

  • The New Community Rules

    Marketing on the Social Web

    by Tamar Weinberg ...
    Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites.Written by an expert in social media and ... Read more

    $14.39 USD

  • Subject To Change: Creating Great Products & Services for an Uncertain World

    Adaptive Path on Design

    by Peter Merholz, Todd Wilkens, Brandon Schauer, David Verba ...
    To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. Instead of approaching new product development from the inside out, companies have to begin by looking at the process from the outside in, beginning with the customer experience. It's a new way of thinking-and working-that can transform ... Read more

    $14.39 USD

  • Observing the User Experience

    A Practitioner's Guide to User Research

    by Mike Kuniavsky ...
    The gap between who designers and developers imagine their users are, and who those users really are can be the biggest problem with product development. Observing the User Experience will help you bridge that gap to understand what your users want and need from your product, and whether they'll be able to use what you've created. Filled with real-world experience and a wealth of practical ... Read more

    $62.99 USD