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Return of the Hustle

The Art of Marketing With Music

by Eric Sheinkop ...

Series series Business and Management (R0)
Has a commercial ever brought you to tears? Has a movie ever inspired you so much you change your way of life? Has the series finale of a television show ever broken your heart? Has a video game ever altered your perception of reality?If you're like most consumers, you answered 'yes' to at least one of those questions. Whether you remember it or not, the music of that ad, film, show or game ... Read more

$44.99 USD

Has a commercial ever brought you to tears? Has a movie ever inspired you so much you change your way of life? Has the series finale of a television show ever broken your heart? Has a video game ever altered your perception of reality?If you're like most consumers, you answered 'yes' to at least one of those questions. Whether you remember it or not, the music of that ad, film, show or game
... Read more

Scoring Points

How Tesco Continues to Win Customer Loyalty

by Clive Humby, Terry Hunt, Tim Phillips ...

Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed. It explains in detail how Tesco collected, analysed and used customer data to become a retail giant, making customer loyalty marketing work when almost every other programme failed. By pairing its loyalty scheme with sophisticated ... Read more

$41.99 USD

Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed. It explains in detail how Tesco collected, analysed and used customer data to become a retail giant, making customer loyalty marketing work when almost every other programme failed. By pairing its loyalty scheme with sophisticated
... Read more
The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

by Robbie Kellman Baxter ...

The "membership" business models of Netflix, Weight Watchers, and other industry giants revealed—and how you can use them to lead your company to the top of the food chainFor decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model. But it has only been in recent years that the model has been transformed and perfected through massive ... Read more

$19.49 USD

The "membership" business models of Netflix, Weight Watchers, and other industry giants revealed—and how you can use them to lead your company to the top of the food chainFor decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model. But it has only been in recent years that the model has been transformed and perfected through massive
... Read more
Business-to-Business Marketing

A step-by-step guide

by Mark Eardley ...

The way businesses buy from one another has changed profoundly in recent years. Markets have evolved, disruptive technologies have sprung up and buyers’ expectations have changed. But despite this, the fundamentals of business-to-business marketing have remained constant: today’s corporate decision-makers still need to know who you are, what you do and why you matter to them. In Business-to ... Read more

$9.09 USD

The way businesses buy from one another has changed profoundly in recent years. Markets have evolved, disruptive technologies have sprung up and buyers’ expectations have changed. But despite this, the fundamentals of business-to-business marketing have remained constant: today’s corporate decision-makers still need to know who you are, what you do and why you matter to them. In Business-to
... Read more
Stickier Marketing

How to Win Customers in a Digital Age

by Grant Leboff ...

In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become sticky. This new edition of Sticky Marketing, Stickier Marketing, remains a complete guide to producing effective marketing communications in a world of consumers empowered by new digital technology ... Read more

$35.09 USD

In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become sticky. This new edition of Sticky Marketing, Stickier Marketing, remains a complete guide to producing effective marketing communications in a world of consumers empowered by new digital technology
... Read more
Marketing to the Ageing Consumer

The Secrets to Building an Age-Friendly Business

by D. Stroud, K. Walker ...

Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns. ... Read more

$49.49 USD

Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.
... Read more
The Referral of a Lifetime

Never Make a Cold Call Again!

by Tim Templeton ...

Your Best Prospects Are Referred Prospects!Nobody likes cold calls. And nobody really needs to make them. The Referral of a Lifetime teaches a step-by-step system that will allow anyone to generate a steady stream of new business through consistent, qualified referrals while retaining and maximizing business with existing customers. Tim Templeton emphasizes the importance of applying the golden ... Read more

$17.99 USD

Your Best Prospects Are Referred Prospects!Nobody likes cold calls. And nobody really needs to make them. The Referral of a Lifetime teaches a step-by-step system that will allow anyone to generate a steady stream of new business through consistent, qualified referrals while retaining and maximizing business with existing customers. Tim Templeton emphasizes the importance of applying the golden
... Read more
Freemium

Attract more customers and boost your sales

by 50minutes ...

Series Book 17 - Management & Marketing
Attract more customers and boost your sales!This book is a practical and accessible guide to understanding and implementing the freemium model, providing you with the essential information and saving time.In 50 minutes you will be able to:• Understand the different types of free offers given to customers and how they can be beneficial to a business• Implement the freemium business model into your ... Read more

$9.99 USD or Free with Kobo Plus

Also available as: Audiobook

Attract more customers and boost your sales!This book is a practical and accessible guide to understanding and implementing the freemium model, providing you with the essential information and saving time.In 50 minutes you will be able to:• Understand the different types of free offers given to customers and how they can be beneficial to a business• Implement the freemium business model into your
... Read more

Also available as: Audiobook
Prevention of Burnout in Human Resource Staff

by Elizabeth Greene ...

Burnout within human resource staff is common. The cause can vary widely and may have one or many contributing factors. Burnout can cause staff to be reluctant to be helpful to clients and can even keep them in a state of lethargy when it comes to customer service. This can be detrimental to client relations, productivity and overall organizational efficiency. This EBook is about the causes and ... Read more

$2.99 USD or Free with Kobo Plus

Burnout within human resource staff is common. The cause can vary widely and may have one or many contributing factors. Burnout can cause staff to be reluctant to be helpful to clients and can even keep them in a state of lethargy when it comes to customer service. This can be detrimental to client relations, productivity and overall organizational efficiency. This EBook is about the causes and
... Read more
The 3 ‘R’s of Customer Service

by Matthew Storey ...

Hands up if you are happy with the standards of customer service?Nobody?!Well, I am pleased to say that you have come to the right place...Matthew Storey is passionate about changing the face of customer service by actually introducing a human face! Far too often the essence of humanity has been sucked out of the service industry by the speed of the digital age that we operate in.Matthew is a life ... Read more

$4.99 USD or Free with Kobo Plus

Hands up if you are happy with the standards of customer service?Nobody?!Well, I am pleased to say that you have come to the right place...Matthew Storey is passionate about changing the face of customer service by actually introducing a human face! Far too often the essence of humanity has been sucked out of the service industry by the speed of the digital age that we operate in.Matthew is a life
... Read more
Pricing, Online Marketing Behavior, and Analytics

by G. Viglia ...

Series series Business and Management (R0)
Over the past few decades marketing practices have shifted with the sudden growth of social media and the proliferation of devices, platforms, and applications. This rapidly changing environment presents new opportunities and challenges for marketers, who need to stay up to date with the development of e-marketing. Viglia instructs readers in the theories and practices of online marketing;, ... Read more

$49.49 USD

Over the past few decades marketing practices have shifted with the sudden growth of social media and the proliferation of devices, platforms, and applications. This rapidly changing environment presents new opportunities and challenges for marketers, who need to stay up to date with the development of e-marketing. Viglia instructs readers in the theories and practices of online marketing;,
... Read more

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Top Series in United States

Business and Management (R0)

Return of the Hustle

People who read this also enjoyed

Scoring Points

The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

Business-to-Business Marketing

Stickier Marketing

Marketing to the Ageing Consumer

The Referral of a Lifetime

Freemium

Prevention of Burnout in Human Resource Staff

The 3 ‘R’s of Customer Service

Pricing, Online Marketing Behavior, and Analytics

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Your Shopping Cart is empty

Available:

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Top Series in United States

Business and Management (R0)

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