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“eric schaeffer”

Showing 1 - 12 of 12 results for “eric schaeffer”
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  • Industry X.0

    Realizing Digital Value in Industrial Sectors

    by Eric Schaeffer ...
    Industry X.0 takes an insightful look at the business impact of the Internet of Things movement on the industrial sphere. Eric Schaeffer combines deep analysis with practical strategic guidance, and offers tangible and actionable recommendations on how to realise value in the current digital age. Based on extensive research and insights into the six core competencies that have been identified by ... Read more

    $37.99 USD

  • Reinventing the Product

    How to Transform your Business and Create Value in the Digital Age

    by Eric Schaeffer, David Sovie ...
    Create the personalized and compelling experiences that today's customers expect by harnessing AI and digital technologies to create smart connected products, with this cutting-edge guide from senior leaders at Accenture.Digital technology is both friend and foe: highly disruptive, yet it cannot be ignored. As traditional products transform into smart connected products faster than ever before, ... Read more

    $23.99 USD

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  • Blue Ocean Strategy, Expanded Edition

    How to Create Uncontested Market Space and Make the Competition Irrelevant

    by W. Chan Kim, Renée A. Mauborgne ...
    OVER 4 MILLION COPIES SOLDWALL STREET JOURNAL AND BUSINESSWEEK BESTSELLERRECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTENThe global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages and is a bestseller across five continents—now updated and expanded with new content. Named by Fast Company as one of the most influential ... Read more

    $23.99 USD or Free with Kobo Plus

    Also available as: Audiobook

    Also available as: Audiobook

  • The 22 Immutable Laws of Branding

    How to Build a Product or Service into a World-Class Brand

    by Al Ries, Laura Ries ...

    $1.99 USD

  • The Fall of Advertising and the Rise of PR

    by Al Ries, Laura Ries ...

    $8.99 USD

  • Rebuilding the Brand

    How Harley-Davidson Became King of the Road

    by Clyde Fessler ...
    In the early 1980s, Harley-Davidson was on the verge of bankruptcy. In the general public's opinion, quality was substandard-of both motorcycles and riders. Harleys leaked oil and were often broken down. Riders were roughnecks, out to raise hell. The Harley-Davidson brand was tarnished. What s more, the charges were true.By the mid-1980s, Harley couldn't produce enough bikes to keep the public ... Read more

    $10.99 USD

  • Marketing High Technology

    by William H. Davidow ...
    Marketing is civilized warfare. And as high-tech products become increasingly standardized—practically identical, from the customer's point of view—it is marketing that spells life or death for new devices or entire firms. In a book that is as fascinating as it is pragmatic, William H. Davidow, a legend in Silicon Valley, where he was described as "the driving force behind the micro processor ... Read more

    $11.99 USD

  • The ABCs of Marketing: Introduction to Marketing

    by Charles River Editors ...
    Its been said that the only functions of business are marketing and innovation, and the two definitely need each other. Without marketing, the best ideas might go nowhere, while great marketing can make a Hindenberg seem like the next big thing. But marketing extends beyond the business world, too. In the game of life, people are constantly selling things often nothing more than themselves! ... Read more

    $2.99 USD

  • Customer Satisfaction Surveys - A Practical Guide To Making Them Work

    From www.infoquestcrm.co.uk

    by John Coldwell ...
    Most mid- to large businesses have to undertake regular customer satisfaction surveys because their quality procedures say so.  This book is designed to help these organisations turn what is seen by many as a 'task' into a very profitable exercise - listening to the feedback from the organisation's most valuable asset - their customers - and then taking action.  The authors have been conducting ... Read more

    Free

  • Twitter Affiliate Cash

    by wlasikiewicz ...
    Learn how to make money from your boring Twitter account. You will learn everything from th ground up. Start making money today.Forget making website after website, all you need is 10 minutes and ANY twitter account. ... Read more

    $9.99 USD

  • Demand Driven Strategic Planning

    by Marcos Fava Neves ...
    This book offers students and practitioners alike an integrated approach to strategic planning for companies. Marcos Fava Neves presents a new and unique perspective on this critical topic based on three main points: strongly demand-driven decisions that bridge the gap between long- and short-term strategy; a vision of a company as an integrated network, full of relationships that deserve ... Read more

    $65.99 USD

  • The ABCs of Marketing: Media Advertising

    by Charles River Editors ...
    Its been said that the only functions of business are marketing and innovation, and the two definitely need each other. Without marketing, the best ideas might go nowhere, and conversely the Hindenberg might be mistakenly ballyhooed. But marketing extends beyond the business world, too. In the game of life, people are constantly selling things often nothing more than themselves! Although Charles ... Read more

    $2.99 USD