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“eric j cesal”

Showing 1 - 12 of 12 results for “eric j cesal”
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  • Down Detour Road

    An Architect in Search of Practice

    by Eric J. Cesal ...
    A young architect's search for new architectural values in a time of economic crisis.I paused at the stoop and thought this could be the basis of a good book. The story of a young man who went deep into the bowels of the academy in order to understand architecture and found it had been on his doorstep all along. This had an air of hokeyness about it, but it had been a tough couple of days and I ... Read more

    $18.99 USD

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  • The Experience Economy, Updated Edition

    by B. Joseph Pine II, James H. Gilmore ...
    In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages.And though the world has changed in many ways since then, the way to a customer's heart has not. In ... Read more

    $20.99 USD or Free with Kobo Plus

    Also available as: Audiobook

    Also available as: Audiobook

  • Eating the Big Fish

    How Challenger Brands Can Compete Against Brand Leaders

    by Adam Morgan ...
    EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and ExpandedThe second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has ... Read more

    $22.00 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • IELTS General Writing Module: Models for High Band Scores

    IELTS: Obtaining High Bands, #4

    by J.P. Williams ...
    Series Book 4 - IELTS: Obtaining High Bands
    This book puts a powerful weapon in the hands of serious students who are determined to achieve a high IELTS band score.Achieving a high IELTS band is not easy! Ignore books that tell you otherwise. It is a difficult job which requires both patience and determination. IELTS Writing tasks, in particular, demand hard work with plenty of practice and not a little frustration.There is a vast quantity ... Read more

    $5.99 USD or Free with Kobo Plus

  • The Luxury Strategy

    Break the Rules of Marketing to Build Luxury Brands

    by Jean-Noël Kapferer, Vincent Bastien ...
    Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies.Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and ... Read more

    $46.99 USD

  • How to be a Graphic Designer Without Losing Your Soul, 2nd Edition

    by Adrian Shaughnessy ...
    Graphic designers constantly complain that there is no career manual to guide them through the profession. Adrian Shaughnessy draws on a wealth of experience to provide just such a handbook. Aimed at the independent-minded, it addresses the concerns of young designers who want to earn a living by doing expressive and meaningful work and avoid becoming a hired drone working on soulless projects. It ... Read more

    $4.99 USD

  • The Substance of Style

    How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness

    by Virginia Postrel ...
    Whether it's sleek leather pants, a shiny new Apple computer, or a designer toaster, we make important decisions as consumers every day based on our sensory experience. Sensory appeals are everywhere, and they are intensifying, radically changing how Americans live and work. The twenty-first century has become the age of aesthetics, and whether we realize it or not, this influence has taken over ... Read more

    $12.99 USD or Free with Kobo Plus

  • What's Mine Is Yours

    The Rise of Collaborative Consumption

    by Rachel Botsman, Roo Rogers ...
    "Amidst a thousand tirades against the excesses and waste of consumer society, [this book] offers us something genuinely new and invigorating: a way out." —Steven Johnson, New York Times–bestselling author of The Infernal MachineA groundbreaking and original book, What's Mine is Yours articulates for the first time the roots of "collaborative consumption," the authors' term for the technology ... Read more

    $14.39 USD or Free with Kobo Plus

    Also available as: Audiobook

    Also available as: Audiobook

  • IELTS Task 2 Academic: How to Write Task Two Essays

    IELTS: Obtaining High Bands, #10

    by William Sauton ...
    Series Book 10 - IELTS: Obtaining High Bands
    This book which provides practice in how to write Task Two Essays for the IELTS Academic Module is essential preparation for all serious students who are determined to achieve a high IELTS band score.Achieving a high IELTS band in Writing is not easy! There are no magic short-cuts. Writing any type of text is difficult and requires much practice and effort.The tasks in this book offer a wide ... Read more

    $6.50 USD or Free with Kobo Plus

  • Adventures in Innovation

    Inside the Rise and Fall of Nortel

    by John F. Tyson ...
    In 1966, recent art college grad, John F. Tyson, became the first industrial designer hired by Northern Electric, Bell Canada’s modest manufacturing arm. In 2000, he retired as vice-president of advanced technology for Nortel, then the world’s leading supplier of communications networks. Adventures in Innovation—Inside the Rise and Fall of Nortel chronicles John F. Tyson's journey from student to ... Read more

    $9.99 USD

  • A Perfect Mess

    The Hidden Benefits of Disorder - How Crammed Closets, Cluttered Offices, and on-the-Fly Planning Make the World a Better Place

    by Eric Abrahamson, David H. Freedman ...
    Ever since Einstein's study of Brownian Motion, scientists have understood that a little disorder can actually make systems more effective. But most people still shun disorder-or suffer guilt over the mess they can't avoid. No longer! With a spectacular array of true stories and case studies of the hidden benefits of mess, A Perfect Mess overturns the accepted wisdom that tight schedules, ... Read more

    $12.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Design

    A Very Short Introduction

    by John Heskett ...
    Series series Very Short Introductions
    John Heskett wants to transform the way we think about design by showing how integral it is to our daily lives, from the spoon we use to eat our breakfast cereal, and the car we drive to work in, to the medical equipment used to save lives. Design combines 'need' and 'desire' in the form of a practical object that can also reflect the user's identity and aspirations through its form and decoration ... Read more

    $7.99 USD

    Also available as: Audiobook

    Also available as: Audiobook