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Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment

by Eric Greenberg, Alexander Kates ...

THE ULTIMATE CRASH COURSE IN DIGITAL MARKETINGThe digital age is here—and it’s developing rapidly. Regardless of your industry, sector, or geography, you need to understand the power of digital strategies to market your brand, reach your audience, and broaden your framework for success. This comprehensive, all-in-one guide combines the collective insights of top digital marketers, consultants, and ... Read more

$20.79 USD

THE ULTIMATE CRASH COURSE IN DIGITAL MARKETINGThe digital age is here—and it’s developing rapidly. Regardless of your industry, sector, or geography, you need to understand the power of digital strategies to market your brand, reach your audience, and broaden your framework for success. This comprehensive, all-in-one guide combines the collective insights of top digital marketers, consultants, and
... Read more

Digital Marketing In A Week

Brilliant Online Marketing In Seven Simple Steps

by Nick Smith ...

Digital Marketing In A Week is a simple and straightforward guide to brilliant digital marketing, giving you everything you need to know in just seven short chapters. From social marketing and search engine optimization, to 'paid' advertising, mobile marketing and creating the perfect website for driving sales, you'll discover the perfect toolkit to drive your successful digital marketing.This ... Read more

$3.99 USD

Digital Marketing In A Week is a simple and straightforward guide to brilliant digital marketing, giving you everything you need to know in just seven short chapters. From social marketing and search engine optimization, to 'paid' advertising, mobile marketing and creating the perfect website for driving sales, you'll discover the perfect toolkit to drive your successful digital marketing.This
... Read more
The Best Digital Marketing Campaigns in the World II

by Damian Ryan ...

In the second volume of The Best Digital Marketing Campaigns in the World, best-selling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history, analysing what they did right and their impact. This privileged insight into some of the freshest, most creative thinking in the industry covers 40 new campaigns from 40 different agencies ... Read more

$35.99 USD

In the second volume of The Best Digital Marketing Campaigns in the World, best-selling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history, analysing what they did right and their impact. This privileged insight into some of the freshest, most creative thinking in the industry covers 40 new campaigns from 40 different agencies
... Read more
Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works

by Pam Didner ...

Engage Customers Around the World with Cross-Regional Content MarketingTechnology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality.LEARN HOW TO:Create content ... Read more

$20.19 USD

Engage Customers Around the World with Cross-Regional Content MarketingTechnology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality.LEARN HOW TO:Create content
... Read more
The Power Formula for LinkedIn Success: Kick-start Your Business Brand and Job Search

by Breitbarth,Wayne ...

This simple user-friendly guide explains how you can access the full power of LinkedInincluding advice on making lasting business connections building a unique personal brand and generating significant business opportunities. Are you at a social-media disadvantage if you entered the business world before the rise of Facebook? Wayne Breitbarth argues that the opposite is true when it comes to ... Read more

$8.69 USD or Free with Kobo Plus

This simple user-friendly guide explains how you can access the full power of LinkedInincluding advice on making lasting business connections building a unique personal brand and generating significant business opportunities. Are you at a social-media disadvantage if you entered the business world before the rise of Facebook? Wayne Breitbarth argues that the opposite is true when it comes to
... Read more
Contagious

Why Things Catch On

by Jonah Berger ...

The New York Times bestseller that explains why certain products and ideas become popular.“Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on HappinessWhat makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk ... Read more

$13.99 USD

Also available as: Audiobook

The New York Times bestseller that explains why certain products and ideas become popular.“Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on HappinessWhat makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk
... Read more

Also available as: Audiobook
Drive

The Surprising Truth About What Motivates Us

by Daniel H. Pink ...

The New York Times bestseller that gives readers a paradigm-shattering new perspective on motivationMost people believe that the best way to motivate is with rewards—known as the carrot-and-stick approach. That's a mistake, says Daniel H. Pink, author of To Sell Is Human: The Surprising Truth About Motivating Others.In this provocative and persuasive new book, Pink asserts that the secret to high ... Read more

$7.99 USD

Also available as: Audiobook

The New York Times bestseller that gives readers a paradigm-shattering new perspective on motivationMost people believe that the best way to motivate is with rewards—known as the carrot-and-stick approach. That's a mistake, says Daniel H. Pink, author of To Sell Is Human: The Surprising Truth About Motivating Others.In this provocative and persuasive new book, Pink asserts that the secret to high
... Read more

Also available as: Audiobook
Work Rules!

Insights from Inside Google That Will Transform How You Live and Lead

by Laszlo Bock ...

**A groundbreaking inquiry into the philosophy of work, and a blueprint for attracting the most spectacular talent to your business and ensuring that they succeed, from the visionary head of Google's innovative People Operations."A true masterpiece." —Forbes.com**"We spend more time working than doing anything else in life. It's not right that the experience of work should be so demotivating and ... Read more

$14.99 USD

Also available as: Audiobook

**A groundbreaking inquiry into the philosophy of work, and a blueprint for attracting the most spectacular talent to your business and ensuring that they succeed, from the visionary head of Google's innovative People Operations."A true masterpiece." —Forbes.com**"We spend more time working than doing anything else in life. It's not right that the experience of work should be so demotivating and
... Read more

Also available as: Audiobook
Global Marketing

Practical Insights and International Analysis

by Carlyle Farrell ...

This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America, Europe and the emerging markets of China, India and Latin America. These emerging markets are given balanced coverage alongside developed markets and the text also includes a dedicated chapter on emerging markets ... Read more

$119.69 USD

This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America, Europe and the emerging markets of China, India and Latin America. These emerging markets are given balanced coverage alongside developed markets and the text also includes a dedicated chapter on emerging markets
... Read more
Pikachu s Global Adventure

The Rise and Fall of Pokémon

by David Buckingham, Julian Sefton-Green, Anne Allison, Koichi Iwabuchi ...

Initially developed in Japan by Nintendo as a computer game, Pokémon swept the globe in the late 1990s. Based on a narrative in which a group of children capture, train, and do battle with over a hundred imaginary creatures, Pokémon quickly diversified into an array of popular products including comic books, a TV show, movies, trading cards, stickers, toys, and clothing. Pokémon eventually became ... Read more

$25.19 USD

Initially developed in Japan by Nintendo as a computer game, Pokémon swept the globe in the late 1990s. Based on a narrative in which a group of children capture, train, and do battle with over a hundred imaginary creatures, Pokémon quickly diversified into an array of popular products including comic books, a TV show, movies, trading cards, stickers, toys, and clothing. Pokémon eventually became
... Read more
Thoughts from a Grumpy Innovator

by Costas Papaikonomou ...

Costas Papaikonomou is one of the founders of The Happen Group, one of the fastest growing creative innovation agencies of the 21st century. A career in innovation – studying, dreaming, creating, researching and realizing new products. It’s been an amazing journey, playing in the birth chambers of mass market multinationals. Nevertheless he’s quite grumpy. ... Read more

$12.99 USD

Costas Papaikonomou is one of the founders of The Happen Group, one of the fastest growing creative innovation agencies of the 21st century. A career in innovation – studying, dreaming, creating, researching and realizing new products. It’s been an amazing journey, playing in the birth chambers of mass market multinationals. Nevertheless he’s quite grumpy.
... Read more
Customer Satisfaction Surveys - A Practical Guide To Making Them Work

From www.infoquestcrm.co.uk

by John Coldwell ...

Most mid- to large businesses have to undertake regular customer satisfaction surveys because their quality procedures say so. This book is designed to help these organisations turn what is seen by many as a 'task' into a very profitable exercise - listening to the feedback from the organisation's most valuable asset - their customers - and then taking action. The authors have been conducting ... Read more

Free

Most mid- to large businesses have to undertake regular customer satisfaction surveys because their quality procedures say so. This book is designed to help these organisations turn what is seen by many as a 'task' into a very profitable exercise - listening to the feedback from the organisation's most valuable asset - their customers - and then taking action. The authors have been conducting
... Read more

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Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment

People who read this also enjoyed

Digital Marketing In A Week

The Best Digital Marketing Campaigns in the World II

Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works

The Power Formula for LinkedIn Success: Kick-start Your Business Brand and Job Search

Contagious

Drive

Work Rules!

Global Marketing

Pikachu s Global Adventure

Thoughts from a Grumpy Innovator

Customer Satisfaction Surveys - A Practical Guide To Making Them Work

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“eric greenberg”

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