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Top Series in United States

Showing 1 - 12 of 12 results for “eric davies”
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  • 7 Lessons in Marketing

    Master Marketing Basics in 7 Steps

    by Eric Davies ...
    Series Book 40 - TYW
    A SHORT COURSE IN MARKETING BASICS.7 Lessons in Marketing is a quick course in the skills of successful marketing, giving you everything you need to know in just seven short chapters. From customers, marketing research and strategic marketing techniques such as the Boston Box and Michael Porter's Three Generic Strategies, to the marketing mix of product, price, place and promotion, you'll discover ... Read more

    $5.99 USD

    PRE-ORDER

  • PlantOmics: The Omics of Plant Science

    Edited by Debmalya Barh, Muhammad Sarwar Khan, Eric Davies ...
    PlantOmics: The Omics of Plant Science provides a comprehensive account of the latest trends and developments of omicstechnologies or approaches and their applications in plant science. Thirty chapters written by 90 experts from 15 countries are included in this state-of-the-art book. Each chapter describes one topic/omics such as: omics in model plants, spectroscopy for plants, next generation ... Read more

    $188.99 USD

  • The Ultimate MBA Book

    Get the Edge in Business; Master Strategy, Marketing, and Finance; Enjoy a Business School Education in a Book

    by Alan Finn, Stephen Berry, Eric Davies, Roger Mason, Roger Mason Ltd ...
    If you want to be the best, you have to have the right skillset.From finance and strategy to leadership and marketing, THE ULTIMATE MBA BOOK is a dynamic collection of tools, techniques, and strategies for success.Discover the main themes and key ideas you need and bring it all together with practical exercises.This is your complete MBA course.ABOUT THE SERIESULTIMATE books are for managers, ... Read more

    $2.99 USD

  • Marketing in 4 Weeks

    The Complete Guide to Success: Teach Yourself

    by Eric Davies, Nick Smith, Brian Salter ...
    Marketing In 4 Weeks is a comprehensive guide to contemporary marketing and PR, giving you everything you need to know in one place. Made up of four bestselling books in one, this book delivers a complete course in modern marketing. From strategy, mobile and ecommerce to social media, SEO and PR you'll discover all the tools, techniques and strategies you need to get your marketing right.This book ... Read more

    $3.99 USD

  • Marketing In A Week

    Be A Successful Marketer In Seven Simple Steps

    by Eric Davies ...
    Great marketing just got easierMarketing is about the relationship between an organization and its marketplace, and in particular its customers and potential customers. Customers are the lifeblood of a business; without customers a business has no future. In order to succeed and make a profit, a business must therefore aim to identify and satisfy the needs of its customers. The purpose of ... Read more

    $2.99 USD

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  • The Smart Entrepreneur

    How to Build for a Successful Business

    by Bart Clarysse, Sabrina Kiefer ...
    More people than ever are becoming entrepreneurs, but the perils of starting your own business are well–documented. The Smart Entrepreneur teaches you how to avoid these pitfalls and make your business a success by following a series of practical and easy–to–understand stepsThe Smart Entrepreneur uses a combination of both mainstream business experiences and state–of–the–art academic research, ... Read more

    $14.99 USD or Free with Kobo Plus

  • Be a Brilliant Entrepreneur: Flash

    by Alex McMillan ...
    The books in this bite-sized new series contain no complicated techniques or tricky materials, making them ideal for the busy, the time-pressured or the merely curious. Be a Brilliant Entrepreneur is a short, simple and to-the-point guide to getting your enterprise off the ground.. In just 96 pages, with help and advice from successful entrepreneurs, the reader will discover how to give fulfil ... Read more

    $3.99 USD

  • Supply Chain Risk Management

    Vulnerability and Resilience in Logistics

    by Donald Waters ...
    Vulnerability to sudden supply chain disruption is one of the major threats facing companies today. The challenge for businesses today is to mitigate this risk through creating resilient supply chains.Addressing this need, ***Supply Chain Risk Management***guides you through the whole risk management process from start to finish. Using jargon-free language, this accessible book covers the ... Read more

    $58.99 USD

  • Business Management for the IB Diploma Study and Revision Guide

    by Paul Hoang ...
    Series series Prepare for Success
    This Study and Revision Guide will ensure you approach your exams feeling confident and prepared through the help of accurate and accessible notes, examiner advice, and exam-style questions on each key topic.- Practise and check your understanding on a range of Exam Practice questions- Be aware of the essential points with key terms and facts for each topic- Discover what you need to achieve ... Read more

    $3.99 USD

  • Best Practices in Planning and Performance Management

    Radically Rethinking Management for a Volatile World

    by David A. J. Axson ...
    A practical framework for effectively managing performance in today's complex, competitive and risky global marketsThe Third Edition provides a complete framework for building best practice management processes for today's complex and uncertain world. Fully updated to reflect the events of the global economic crisis, this book provides further practical examples of companies that are successfully ... Read more

    $39.00 USD

  • Marketing

    by Paul Reynolds, Geoff Lancaste ...
    Are you about to undertake a one semester or short course in marketing? If so, 'Marketing: The One Semester Introduction' is the book for you! Written by two of the most experienced and respected authors of the subject in the UK, it is specifically designed for those wanting a rapid and thorough introduction to marketing. This book: · is based on vast teaching experience and classroom testing to ... Read more

    $67.99 USD

  • Value-based Marketing

    Marketing Strategies for Corporate Growth and Shareholder Value

    by Peter Doyle ...
    This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the marketing strategies that will create the most value for business. For top management and CFOs the book explains how marketing generates shareholder value. It shows how top management should evaluate strategies and stimulate more effective and ... Read more

    $55.00 USD