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Motoring the Future

VW and Toyota Vying for Pole Position

by Engelbert Wimmer ...

Series series Business and Management (R0)
The crisis in the auto industry has resulted in a race between Volkswagen, as challenger, and Toyota, as tattered global market leader. Whether it is theGerman or theJapanese firm that takes pole position, the winner will change the balance of power in the automotive industry and lead the way to the automobiles of the future. ... Read more

$49.49 USD

The crisis in the auto industry has resulted in a race between Volkswagen, as challenger, and Toyota, as tattered global market leader. Whether it is theGerman or theJapanese firm that takes pole position, the winner will change the balance of power in the automotive industry and lead the way to the automobiles of the future.
... Read more
Audiobook

The In-Car-Nation Code

Making the Digital Transformation Succeed.

by Dr. Engelbert Wimmer ...

Narrated by Dr. Engelbert Wimmer, Paul Coia ...

Unabridged

20 hours 14 min

The automotive industry is the motor which drives many western economies: in Germany, for instance, it employs around 1.5 million people. As the digital transformation gathers pace, however, this pillar of the economy will, just like various other industries, need to wholly reinvent itself. This book is about the multitude of challenges this epochal change will entail. Blending a fictional ... Read more

$21.99 USD or Free with Kobo Plus

The automotive industry is the motor which drives many western economies: in Germany, for instance, it employs around 1.5 million people. As the digital transformation gathers pace, however, this pillar of the economy will, just like various other industries, need to wholly reinvent itself. This book is about the multitude of challenges this epochal change will entail. Blending a fictional
... Read more

Qualitative Consumer and Marketing Research

by Eileen Fischer, Robert Kozinets, Russell W. Belk ...

How is qualitative marketing and consumer research conducted today?- What is rigorous research in this field?- What are the new, cutting edge techniques?Written for students, scholars, and marketing research practitioners, this book takes readers through the basics to an advanced understanding of the latest developments in qualitative marketing and consumer research. The book offers readers a ... Read more

$93.59 USD

How is qualitative marketing and consumer research conducted today?- What is rigorous research in this field?- What are the new, cutting edge techniques?Written for students, scholars, and marketing research practitioners, this book takes readers through the basics to an advanced understanding of the latest developments in qualitative marketing and consumer research. The book offers readers a
... Read more
Measuring Customer Experience

How to Develop and Execute the Most Profitable Customer Experience Strategies

by Philipp Klaus ...

Series series Business and Management (R0)
Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management. ... Read more

$53.99 USD

Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management.
... Read more
Marketing to the Ageing Consumer

The Secrets to Building an Age-Friendly Business

by D. Stroud, K. Walker ...

Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns. ... Read more

$49.49 USD

Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.
... Read more
Management in Latin America

Threats and Opportunities in the Globalized World

by Paulo Roberto Feldmann ...

Series series Business and Management (R0)
The aim of this book is to analyze the quality of entrepreneurial management and economic development in the Latin American region from a microeconomic point of view. It seeks to explain the Latin American way of business management as well as envision ways in which Latin American businesses can increase productivity and innovation in order to successfully compete in the global market.Latin ... Read more

$49.49 USD

The aim of this book is to analyze the quality of entrepreneurial management and economic development in the Latin American region from a microeconomic point of view. It seeks to explain the Latin American way of business management as well as envision ways in which Latin American businesses can increase productivity and innovation in order to successfully compete in the global market.Latin
... Read more
Entrepreneurship, Regional Development and Culture

An Institutional Perspective

Edited by Marta Peris-Ortiz, José M. Merigó-Lindahl ...

Series series Business and Management (R0)
The aim of this book is to analyze the relationships among entrepreneurship, regional development and culture in the current economy. Using an institutional approach, it examines the main theoretical issues and practices and their effect on different dimensions of society and the economy. Business creation is considered a key element of economic growth, innovation and employment. In recent years, ... Read more

$89.09 USD

The aim of this book is to analyze the relationships among entrepreneurship, regional development and culture in the current economy. Using an institutional approach, it examines the main theoretical issues and practices and their effect on different dimensions of society and the economy. Business creation is considered a key element of economic growth, innovation and employment. In recent years,
... Read more
Understanding Business Research

by Bart L. Weathington, Christopher J. L. Cunningham, David J. Pittenger ...

Explore the essential steps for data collection, reporting, and analysis in business researchUnderstanding Business Research offers a comprehensive introduction to the entire process of designing, conducting, interpreting, and reporting findings in the business environment. With an emphasis on the human factor, the book presents a complete set of tools for tackling complex behavioral and social ... Read more

$134.00 USD

Explore the essential steps for data collection, reporting, and analysis in business researchUnderstanding Business Research offers a comprehensive introduction to the entire process of designing, conducting, interpreting, and reporting findings in the business environment. With an emphasis on the human factor, the book presents a complete set of tools for tackling complex behavioral and social
... Read more
Mastering the New Media Landscape

Embrace the Micromedia Mindset

by Barbara Cave Henricks, Rusty Shelton ...

The New Way to Get NoticedThe giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show ... Read more

$12.99 USD

Also available as: Audiobook

The New Way to Get NoticedThe giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show
... Read more

Also available as: Audiobook
Ethics and Neuromarketing

Implications for Market Research and Business Practice

Edited by Andrew R. Thomas, Nicolae Alexandru Pop, Ana Maria Iorga, Cristian Ducu ...

Series series Business and Management (R0)
This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. It includes contributions from leading researchers and practitioners, venturing beyond the tactics and strategies of neuromarketing to consider the ethical implications of applying powerful tools for data collection. ... Read more

$107.09 USD

This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. It includes contributions from leading researchers and practitioners, venturing beyond the tactics and strategies of neuromarketing to consider the ethical implications of applying powerful tools for data collection.
... Read more
Practical Manual of Quality Function Deployment

by Davide Maritan ...

Series series Business and Management (R0)
This book introduces into the practical application of Quality Function Deployment (QFD) beyond the famous House of Quality Matrix by presenting a fully developed example of a clear and comprehensive QFD framework. The QFD workflow is described step by step, encompassing strategic planning, customer surveys, product and service characteristics, mechanisms, parts and cost deployment, technologies, ... Read more

$49.49 USD

This book introduces into the practical application of Quality Function Deployment (QFD) beyond the famous House of Quality Matrix by presenting a fully developed example of a clear and comprehensive QFD framework. The QFD workflow is described step by step, encompassing strategic planning, customer surveys, product and service characteristics, mechanisms, parts and cost deployment, technologies,
... Read more
Management of the Fuzzy Front End of Innovation

Edited by Oliver Gassmann, Fiona Schweitzer ...

Series series Business and Management (R0)
This book shows the patterns of the fuzzy front end of innovation and how it can be managed successfully. Topics in this book cover traditional instruments and processes such as technology monitoring, market-oriented research management, lead-user developments, but also modern approaches such as frontloading, user community-driven innovation, crowdsourcing, anthropological expeditions, ... Read more

$58.49 USD

This book shows the patterns of the fuzzy front end of innovation and how it can be managed successfully. Topics in this book cover traditional instruments and processes such as technology monitoring, market-oriented research management, lead-user developments, but also modern approaches such as frontloading, user community-driven innovation, crowdsourcing, anthropological expeditions,
... Read more

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Motoring the Future

The In-Car-Nation Code

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Qualitative Consumer and Marketing Research

Measuring Customer Experience

Marketing to the Ageing Consumer

Management in Latin America

Entrepreneurship, Regional Development and Culture

Understanding Business Research

Mastering the New Media Landscape

Ethics and Neuromarketing

Practical Manual of Quality Function Deployment

Management of the Fuzzy Front End of Innovation

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