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“els dragt”

Showing 1 - 12 of 12 results for “els dragt”
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  • How To Research Trends

    Move beyond trendwatching to kickstart innovation

    by Els Dragt ...
    Take a deep dive into the future with this book as your trusty companion. "How to Research Trends" shows you how to navigate and explore using the powerful tool of trend research. Learn how to scan the environment for signs of change, analyse trend spots, and apply insights to kickstart innovation. This revised edition is designed for professionals who want to incorporate trend research into their ... Read more

    $28.99 USD

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  • The Chief Data Officer's Playbook

    by Caroline Carruthers, Peter Jackson ...
    This fully revised and updated edition of the bestselling Chief Data Officer’s Playbook offers new insights into the role of the CDO and the data environment. Written by two of the world’s leading experts in data driven transformation, it addresses the changes that have taken place in ‘data’, in the role of the ‘CDO’, and the expectations and ambitions of organisations. Most importantly, it will ... Read more

    $26.99 USD

  • Marketing for Financial Advisors: Build Your Business by Establishing Your Brand, Knowing Your Clients and Creating a Marketing Plan

    by Eric T. Bradlow, Keith E. Niedermeier, Patti Williams ...
    To financial advisors who ask, “Who has the time and money for marketing?” the authors have an important piece of advice: Treat your practice like a small business, or you will be put out of business.In an economy in flux, prospective clients are hesitant to put their financial future in the hands of just anyone. This is where Marketing for Financial Advisors comes in. The definitive marketing ... Read more

    $28.79 USD

  • Marketing In A Week

    Be A Successful Marketer In Seven Simple Steps

    by Eric Davies ...
    Great marketing just got easierMarketing is about the relationship between an organization and its marketplace, and in particular its customers and potential customers. Customers are the lifeblood of a business; without customers a business has no future. In order to succeed and make a profit, a business must therefore aim to identify and satisfy the needs of its customers. The purpose of ... Read more

    Was $4.99 USD Now $2.99 USD

  • The INSURTECH Book

    The Insurance Technology Handbook for Investors, Entrepreneurs and FinTech Visionaries

    by Sabine L.B VanderLinden, Nicole Anderson, Susanne Chishti, Shân M. Millie ...
    The definitive compendium for the Insurance Digital Revolutio****nFrom slow beginnings in 2014, InsurTech has captured US$7billion in investment since 2010 — a 10% annual compound growth rate is predicted until at least 2020. Three in four insurance companies believe some part of their business is at risk of disruption and understanding the trends, drivers and emerging technologies behind ... Read more

    $31.00 USD

  • The Leadership Capital Index

    Realizing the Market Value of Leadership

    by Dave Ulrich ...
    When it comes to evaluating a firm, leadership matters.We know that financial outcomes can predict about 50 percent of a firm's market value. Intangibles like strategy, brand, talent, R&D, innovation, risk, and so on account for the rest. But leadership underlies them all. And despite how important we know it is, we've been forced to rely on subjective and unreliable ways to measure its impact ... Read more

    $21.59 USD

  • Commercial Due Diligence

    The Key to Understanding Value in an Acquisition

    by Peter Howson ...
    Commercial Due Diligence (CDD) is about telling the difference between superior businesses and poor businesses, which is why this book is a mixture of business strategy, marketing analysis and market research. However CDD is not about the bland application of analytical techniques, it's about understanding how businesses and markets work and what is really important for profits and growth. ... Read more

    $58.99 USD

  • Key MBA Models

    The 60+ Models Every Manager And Business Student Needs To Know

    by Julian Birkinshaw, Ken Mark ...
    Key MBA Models is a one-stop-shop for all business course students and practicing managers. It contains the core management models from each business discipline – from Strategy and Finance to Marketing and Accounting – and distils them into concise summaries of what they are and how to apply them.Written by London Business School Professor Julian Birkinshaw, it covers the essential models that all ... Read more

    $22.39 USD

  • MBA in a Nutshell: The Classic Accelerated Learner Program

    by Milo Sobel ...
    Master MBA key concepts without stepping foot in a classroomSave yourself the thousands of dollars it cost for an MBA education. Dr. Milo Sobel presents core concepts taught in prestigious MBA programs such as Harvard, Wharton, and Stanford—without the heavy price tag and heavier classroom hours.With MBA in a Nutshell, you can quickly and easily implement essential MBA core curriculum into your ... Read more

    $22.69 USD

  • Marketing Strategy

    Based on First Principles and Data Analytics

    by Robert W. Palmatier, Shrihari Sridhar ...
    Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying ... Read more

    $64.79 USD

  • Managing Customer Value

    One Step at a Time

    by Dilip Soman, Sara N-Marandi ...
    How do you take an individual who has never done business with your organization and gradually transform them into the best possible customer? How do you decide how much to spend on various marketing actions? How do you think about the pricing decision with a view to optimizing the value of your customers as assets? Where do you start, what tools do you use, and what heuristics are useful in ... Read more

    $27.89 USD

  • Managing Benefits: Optimizing the return from investments

    by Steve Jenner ...
    The purpose of this guide is to provide managers and practitioners from multiple disciplines, working in a wide variety of organizations, with generally applicable guidance encompassing benefits management principles, practices and techniques. It includes an overview of benefits management, descripsions of the seven principles upon which successful benefits management practices are built, details ... Read more

    $58.79 USD or Free with Kobo Plus