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Key Concepts in Public Relations

by Bob Franklin, Quentin Langley, Nick Mosdell, Elliot Pill, Mike Hogan ...

Series series SAGE Key Concepts series
"This is a good text to accompany a core text on Public Relations. It is also very useful for marketing and business students. Valuable for post grads new to PR also."- Robbie Smyth, Griffith College Dublin"Offers the reader a concise and very readable tour through the many facets of PR… Providing a detailed reference of just under 200 alphabetically listed entries, covering a range of topics, ... Read more

$71.99 USD

"This is a good text to accompany a core text on Public Relations. It is also very useful for marketing and business students. Valuable for post grads new to PR also."- Robbie Smyth, Griffith College Dublin"Offers the reader a concise and very readable tour through the many facets of PR… Providing a detailed reference of just under 200 alphabetically listed entries, covering a range of topics,
... Read more

How to Get Free Publicity

by Linda McDermott ...

You will learn that it can be surprisingly easy to get yourself free exposure in many quality and targeted publications. With clear guidelines, a powerful objective and creative thinking the world is yours for the taking. This book, once described in a review as 'deceptively simple' has no-nonsense information that is on target.If you have tried to gain free publicity and failed you need a better ... Read more

$1.99 USD or Free with Kobo Plus

You will learn that it can be surprisingly easy to get yourself free exposure in many quality and targeted publications. With clear guidelines, a powerful objective and creative thinking the world is yours for the taking. This book, once described in a review as 'deceptively simple' has no-nonsense information that is on target.If you have tried to gain free publicity and failed you need a better
... Read more
The New Influencing Toolkit

Capabilities for Communicating with Influence

by T. Baker ...

Series series Business and Management (R0)
Without influence, managers are ineffective. In today's workplace, managers need to influence up, down and increasingly, sideways as organizations become less hierarchical. This book is expertly designed to diagnose and develop managerial influence, focusing on four key strategies: investigating, calculating, motivating and collaborating. ... Read more

$62.99 USD

Without influence, managers are ineffective. In today's workplace, managers need to influence up, down and increasingly, sideways as organizations become less hierarchical. This book is expertly designed to diagnose and develop managerial influence, focusing on four key strategies: investigating, calculating, motivating and collaborating.
... Read more
Building Resilience for Success

A Resource for Managers and Organizations

by C. Cooper, J. Flint-Taylor, M. Pearn ...

Series series Business and Management (R0)
Resilience is a word that is used in many different ways in different contexts, this new and innovative book focuses on psychological resilience in the workplace, examining other key aspects such as physical health and resilient teams, drawing from the latest research and the authors own practical experience. ... Read more

$62.99 USD

Resilience is a word that is used in many different ways in different contexts, this new and innovative book focuses on psychological resilience in the workplace, examining other key aspects such as physical health and resilient teams, drawing from the latest research and the authors own practical experience.
... Read more
Secrets to a Successful Blog Tour

by Donna Huber ...

From the publicist who introduced the world to Fifty Shades of Grey, Donna Huber is now revealing her secrets to successful blog tours. She shares tips and tricks learned through organizing over 30 tours, blasts, and promotional events for nearly 50 independently and traditionally published titles. Secrets revealed in this quick read include, Planning stage decisions Different types of tours ... Read more

$3.99 USD

From the publicist who introduced the world to Fifty Shades of Grey, Donna Huber is now revealing her secrets to successful blog tours. She shares tips and tricks learned through organizing over 30 tours, blasts, and promotional events for nearly 50 independently and traditionally published titles. Secrets revealed in this quick read include, Planning stage decisions Different types of tours
... Read more
Public Relations Metrics

Research and Evaluation

Edited by Betteke van Ruler, Ana Tkalac Vercic, Dejan Vercic ...

Series series Routledge Communication Series
Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented. ... Read more

$72.99 USD

Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.
... Read more
Brand Anarchy

Managing corporate reputation

by Stephen Waddington, Steve Earl ...

As the media landscape looks increasingly diverse and anarchic, individuals, organisations and governments should not waste time wondering whether they have lost control of their reputations. The simple fact is that they have never had control. The question is what they can do about it now, and what they need to consider for the future.The fragmentation of media and the rise of social media has ... Read more

$17.99 USD

As the media landscape looks increasingly diverse and anarchic, individuals, organisations and governments should not waste time wondering whether they have lost control of their reputations. The simple fact is that they have never had control. The question is what they can do about it now, and what they need to consider for the future.The fragmentation of media and the rise of social media has
... Read more
You Will Meet a Tall, Dark Stranger

Executive Coaching Challenges

by Manfred F.R. Kets de Vries ...

Series series Business and Management (R0)
Kets de Vries profiles a range of toxic executives the narcissist, psychopath, cold fish, obsessive-compulsive, and many more, offering coaches examples of interventions that have worked and those that haven't, to help coaches deal with difficult people and become more effective. ... Read more

$31.49 USD

Kets de Vries profiles a range of toxic executives the narcissist, psychopath, cold fish, obsessive-compulsive, and many more, offering coaches examples of interventions that have worked and those that haven't, to help coaches deal with difficult people and become more effective.
... Read more
Shut Up and Listen

Communication with Impact

by T., C. Cooper ...

Series series Business and Management (R0)
Tackles the nuts and bolts of communication at work in a no-nonsense way with startling honesty and practical tips. The authors' views are supported by comment from an impressive line up of experts whose communication strategies drive a range of successful organizations. For all those who struggle to make themselves heard in the business world ... Read more

$44.99 USD

Tackles the nuts and bolts of communication at work in a no-nonsense way with startling honesty and practical tips. The authors' views are supported by comment from an impressive line up of experts whose communication strategies drive a range of successful organizations. For all those who struggle to make themselves heard in the business world
... Read more
Building Digital Ecosystem Architectures

A Guide to Enterprise Architecting Digital Technologies in the Digital Enterprise

by Mark Skilton ...

Series series Business and Management (R0)
The design of digital solutions has become a pressing concern for practitioners faced with a plethora of technology impacting their business. From cloud computing to social networks, mobile computing and big data, to the emerging of Internet of things, all of which are changing how enterprise products, services, rooms and buildings are connected to the wider ecosystem of networks and services. ... Read more

$40.49 USD

The design of digital solutions has become a pressing concern for practitioners faced with a plethora of technology impacting their business. From cloud computing to social networks, mobile computing and big data, to the emerging of Internet of things, all of which are changing how enterprise products, services, rooms and buildings are connected to the wider ecosystem of networks and services.
... Read more
Marketing Planning Guide

by Bruce Wrenn, Phylis M Mansfield ...

THE CLASSIC guide to develop a marketing plancompletely updated!The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or service. With over 50 pages of updated material, this classic textbook has the solid foundation of knowledge and philosophy of the previous editions while adding ... Read more

$72.99 USD

THE CLASSIC guide to develop a marketing plancompletely updated!The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or service. With over 50 pages of updated material, this classic textbook has the solid foundation of knowledge and philosophy of the previous editions while adding
... Read more
The Dominant Influence of Marketing in the 21st Century

The Marketing Leviathan

Edited by P. Kitchen ...

Series series Business and Management (R0)
Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions 'Is marketing a leviathan in today's societies?' ... Read more

$49.49 USD

Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions 'Is marketing a leviathan in today's societies?'
... Read more

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Key Concepts in Public Relations

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How to Get Free Publicity

The New Influencing Toolkit

Building Resilience for Success

Secrets to a Successful Blog Tour

Public Relations Metrics

Brand Anarchy

You Will Meet a Tall, Dark Stranger

Shut Up and Listen

Building Digital Ecosystem Architectures

Marketing Planning Guide

The Dominant Influence of Marketing in the 21st Century

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