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“ellen domb”

Showing 1 - 12 of 12 results for “ellen domb”
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  • Beyond Strategic Vision

    by Michael Cowley, Ellen Domb ...
    Hoshin is a system which was developed in Japan in the 1960's, and is a derivative of Management By Objectives (MBO). It is a Management System for determining the appropriate course of action for an organization, and effectively accomplishing the relevant actions and results. Having recognized the power of this system, Beyond Strategic Vision tailors the Hoshin system to fit the culture of North ... Read more

    $79.99 USD

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  • Marketing 4.0

    Moving from Traditional to Digital

    by Iwan Setiawan, Philip Kotler, Hermawan Kartajaya ...
    Marketing has changed forever—this is what comes nextMarketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention ... Read more

    $16.00 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • The Institute Way

    Simplify Strategic Planning and Management with the Balanced Scorecard

    by Howard Rohm, David Wilsey, Gail S. Perry, Dan Montgomery ...
    The Institute Way outlines a practical step-by-step process to formulate and execute strategy in business, government and not-for-profit organizations. The book details how to manage and adapt to reach a higher level of performance using a methodology that blends strategic planning, performance measurement and change management into a simple, disciplined framework that's easy to build and ... Read more

    $19.99 USD

  • Engage!, Revised and Updated

    The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

    by Brian Solis ...
    The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton KutcherEngage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, ... Read more

    $11.00 USD

  • Creating and Delivering Your Value Proposition

    Managing Customer Experience for Profit

    by Cindy Barnes, Helen Blake, David Pinder ...
    In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value ... Read more

    $46.79 USD

  • The Social Media Management Handbook

    Everything You Need To Know To Get Social Media Working In Your Business

    by Robert Wollan, Nick Smith, Catherine Zhou ...
    How do organizations manage social media effectively?Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book ... Read more

    $17.00 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Leading Effective Supply Chain Transformations

    A Guide to Sustainable World-Class Capability and Results

    by William B. Lee, Michael Katzorke ...
    Leading Effective Supply Chain Transformations clearly defines how to achieve and maintain a supply chain leadership position by focusing on real-world execution and detailed integration of specific actions and process techniques. These distinguished experts and accomplished authors have gathered the nuggets of success from many international firms and combined them into a winning formula, not ... Read more

    $35.99 USD

  • Agile Project Management: Creating Innovative Products

    Creating Innovative Products

    by Jim Highsmith ...
    Series series Agile Software Development Series
    Best practices for managing projects in agile environments—now updated with new techniques for larger projectsToday, the pace of project management moves faster. Project management needs to become more flexible and far more responsive to customers. Using Agile Project Management (APM), project managers can achieve all these goals without compromising value, quality, or business discipline. In ... Read more

    $47.69 USD

  • The End of Business As Usual

    Rewire the Way You Work to Succeed in the Consumer Revolution

    by Brian Solis ...
    It's a new era of business and consumerism—and you play a role in defining itToday's biggest trends—the mobile web, social media, real-time—have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it."To be successful in business, you need to see what ... Read more

    $15.00 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Productize

    by Eisha Armstrong ...
    More and more traditional professional services firms are turning to "productization" as a strategy to grow, improve valuations, and to fend off new digital-first competitors. However, many of them will fail and waste a lot of money in the process. Productize first outlines the "Seven Deadly Productization Mistakes" made when pursuing a product strategy, then provides the blueprint for overcoming ... Read more

    $8.99 USD or Free with Kobo Plus

  • Experience Design

    A Framework for Integrating Brand, Experience, and Value

    by Patrick Newbery, Kevin Farnham ...
    Bridge the gap between business and design to improve the customer experienceBusinesses thrive when they can engage customers. And, while many companies understand that design is a powerful tool for engagement, they do not have the vocabulary, tools, and processes that are required to enable design to make a difference. Experience Design bridges the gap between business and design, explaining how ... Read more

    $19.00 USD

  • Driving Results Through Social Networks

    How Top Organizations Leverage Networks for Performance and Growth

    by Robert L. Cross, Robert J. Thomas ...
    Series Book 265 - Jossey-Bass Leadership Series
    Driving Results Through Social Networks shows executives and managers how to obtain substantial performance and innovation impact by better leveraging these traditionally invisible assets. For the past decade, Rob Cross and Robert J. Thomas have worked closely with executives from over a hundred top-level companies and government agencies. In this groundbreaking book, they describe in-depth how ... Read more

    $21.00 USD