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Showing 1 - 3 of 3 results for “elea mcdonnell feit”
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  • R for Marketing Research and Analytics

    by Chris Chapman, Elea McDonnell Feit ...
    Series series Mathematics and Statistics (R0)
    This bookis a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning curve by asking readers to interact with R from the beginning. Core topics include the R language, ... Read more

    $80.99 USD

  • R For Marketing Research and Analytics

    by Chris Chapman, Elea McDonnell Feit ...
    Series series Mathematics and Statistics (R0)
    The 2nd edition of R for Marketing Research and Analytics continues to be the best place to learn R for marketing research. This bookis a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters ... Read more

    $89.09 USD

  • Python for Marketing Research and Analytics

    by Jason S. Schwarz, Chris Chapman, Elea McDonnell Feit ...
    Series series Mathematics and Statistics (R0)
    This book provides an introduction to quantitative marketing with Python. The book presents a hands-on approach to using Python for real marketing questions, organized by key topic areas. Following the Python scientific computing movement toward reproducible research, the book presents all analyses in Colab notebooks, which integrate code, figures, tables, and annotation in a single file. The code ... Read more

    $58.49 USD