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Top Series in United States

Showing 1 - 12 of 12 results for “eirini bazaki”
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  • Reinventing Fashion Retailing

    Digitalising, Gamifying, Entrepreneuring

    Edited by Eirini Bazaki, Vanissa Wanick ...
    Series series Business and Management (R0)
    This book provides a comprehensive overview of digital trends, innovations, and strategies in fashion retailing. As consumers adopt new technologies and ways of shopping, fashion brands are constantly looking for ways to innovate and achieve digital transformation. Combining theory with practice, the authors take a deep dive into the impact of digital technologies on fashion brands communication ... Read more

    $53.99 USD

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  • Principles of Integrated Marketing Communications

    An Evidence-based Approach

    by Lawrence Ang ...
    Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles of Integrated Marketing Communications: An Evidence-based Approach provides a comprehensive foundation to the principles and practices of integrated marketing communications (IMC). It examines a variety of traditional and digital channels ... Read more

    $118.89 USD

  • DTMBR

    Design. Think. Make. Break. Repeat

    by Martin Tomitsch, Madeleine Borthwick ...
    This design methodology book provides over 80 different methods of design and is the perfect resource for design educators, students, and practitioners.Think of this resource as a sort of ‘refer to’ handbook when you’re stuck or need some inspiration for your latest design project or lesson. It considers the world outside of design where products are applied, to fully consider every possible ... Read more

    $28.49 USD

  • Delft Design Guide -Revised edition

    Perspectives- Models - Approaches - Methods

    by Annemiek van Boeijen, Jaap Daalhuizen, Yvo Zijlstra ...
    Delft Design Guide provides an overview of the perspectives, models, approaches, and methods used in the bachelor's and master's curriculum of Industrial Design Engineering at Delft University of Technology (TU Delft). Some of these are unique to the university, others are well known and are used by designers worldwide. Designing products and services at this faculty is considered a systematic and ... Read more

    $28.49 USD

  • Marketing Communications

    Touchpoints, Sharing And Disruption

    by Chris Fill, Sarah Turnbull ...
    The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgraduate students in marketing and related fields.The eighth edition, which contains two new chapters, ... Read more

    $41.09 USD

  • Brain Gain

    Technology and the Quest for Digital Wisdom

    by Marc Prensky ...
    "In an age where the answer to every question is at your fingertips, where does the human brain fit in?"In one hand-held object, we are able to manage all of our calendars, documents, and interpersonal relationships with such ease that many people are lost when forced to do perform these tasks without the aid of electronics. Often heard are the calls for less technology and more face-to-face ... Read more

    $12.99 USD

  • The Definitive Guide to Strategic Content Marketing

    Perspectives, Issues, Challenges and Solutions

    by Lazar Dzamic, Justin Kirby ...
    Understand content marketing best practice from a new perspective with exclusive insight and contributions from leading academics, experts, global thought leaders and influencers in the industry on key topics, to create a truly unique resource - including a foreword by Tom Goodwin and bonus online chapters.Marketers everywhere are talking about content, but not everyone is saying the same thing. ... Read more

    $35.09 USD

  • Closeness at a Distance

    Leading Virtual Groups to High Performance

    by Dr Marcus Hildebrandt, Lina Jehle ...
    Closeness at a Distance is a groundbreaking approach to the challenges so many teams, and team leaders, face today. Virtual working is now a reality for most professionals, and the winners of tomorrow will be companies that proactively drive the performance of their virtual cooperations. Virtual leadership, project management at a distance, and networking are today's and tomorrow's critical ... Read more

    $28.79 USD or Free with Kobo Plus

  • Service Design Capabilities

    by Nicola Morelli, Amalia de Götzen, Luca Simeone ...
    Series series Engineering (R0)
    This open access book discusses service design capabilities in innovation processes, and provides a framework that guides design students, practitioners and researchers towards a better understanding of operational aspects of service design processes. More specifically, it revisits service designers’ capabilities in light of the new roles that have opened up in innovation processes on different ... Read more

    Free

  • Digital Marketing

    Strategic Planning & Integration

    by Annmarie Hanlon ...
    An unbiased, balanced guide to all aspects of digital marketing, from social media, mobile and VR marketing to objectives, metrics and analytics. Covering all aspects of digital marketing planning and the latest models, the book also offers a range of tools to help implement your own digital marketing plans and strategies.The second edition has been expanded to include new discussions and research ... Read more

    $104.39 USD

  • Disruptive Selling

    A New Strategic Approach to Sales, Marketing and Customer Service

    by Patrick Maes ...
    Adopt disruptive selling strategies that will empower your customers and ensure you stay competitive in the constantly evolving digital landscape with this carefully researched book, featuring case studies and examples from disruptive organizations such as AirBnB, Zalando and Bol.com.The heyday of the classic sales force is over. Customers lead mobile and online lives, and successful companies use ... Read more

    $35.09 USD

  • Co-creation for Responsible Research and Innovation

    Experimenting with Design Methods and Tools

    Edited by Alessandro Deserti, Marion Real, Felicitas Schmittinger ...
    Series Book 15 - Springer Series in Design and Innovation
    This open access book summarizes research being pursued within the SISCODE (Society in Innovation and Science through CO-DEsign) project, funded by the EU under the H2020 programme, the goal of which is to set up an analytical, reflective and learning framework to explore the transformations in initiatives and policies emerging from the interaction between citizens and stakeholders. The book ... Read more

    Free