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“efthymia kottika”

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  • Social Media Storms

    Empowering Leadership Beyond Crisis Management

    by Pernille Rydén, Muhammad Ismail Hossain, Efthymia Kottika, Vatroslav Škare ...
    This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers. It provides actionable managerial advice on planning for, measuring, and innovatively navigating social media storms. Based on a sound theoretical background and illustrated by vivid real-life examples and case ... Read more

    $57.99 USD