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“edwin duerr”

Showing 1 - 12 of 12 results for “edwin duerr”
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  • International Marketing and Export Management

    by Gerald Albaum, Edwin Duerr, Alexander Josiassen ...
    Key features include:A thorough outline of the international environment that firms and consumers find themselves in.In terms of critical literature this text makes extensive use of truly international marketing theories and models, rather than merely using generic marketing theories and models in an international context.Comprehensive coverage of international consumer behaviour such as country ... Read more

    $44.99 USD

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  • Competitive Advantage of Nations

    Creating and Sustaining Superior Performance

    by Michael E. Porter ...
    Now beyond its eleventh printing and translated into twelve languages, Michael Porter’s The Competitive Advantage of Nations has changed completely our conception of how prosperity is created and sustained in the modern global economy. Porter’s groundbreaking study of international competitiveness has shaped national policy in countries around the world. It has also transformed thinking and action ... Read more

    $33.99 USD

  • No Ordinary Disruption

    The Four Global Forces Breaking All the Trends

    by Richard Dobbs, James Manyika, Jonathan Woetzel ...
    Our intuition on how the world works could well be wrong. We are surprised when new competitors burst on the scene, or businesses protected by large and deep moats find their defenses easily breached, or vast new markets are conjured from nothing. Trend lines resemble saw-tooth mountain ridges.The world not only feels different. The data tell us it is different. Based on years of research by the ... Read more

    $11.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Harvard Business Review on Thriving in Emerging Markets

    by Harvard Business Review ...
    Beat local companies at their game.If you need the best practices and ideas for gaining market share in developing economies--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place.This collection of HBR articles will help you:- Manage risk in unstable environments- Ward off political threats to your business- Customize your business ... Read more

    $15.99 USD or Free with Kobo Plus

  • The Immigrant Exodus

    Why America Is Losing the Global Race to Capture Entrepreneurial Talent

    by Vivek Wadhwa ...
    A 2012 ECONOMIST BOOK OF THE YEARMany of the United States' most innovative entrepreneurs have been immigrants, from Andrew Carnegie, Alexander Graham Bell, and Charles Pfizer to Sergey Brin, Vinod Khosla, and Elon Musk. Nearly half of Fortune 500 companies and one-quarter of all new small businesses were founded by immigrants, generating trillions of dollars annually, employing millions of ... Read more

    $12.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • The China Strategy

    Harnessing the Power of the World's Fastest-Growing Economy

    by Edward Tse ...
    No major enterprise or financial institution can avoid doing business with China -- if not directly, then through myriad hidden connections. Global businesses either use Chinese resources or sell to and in China or compete with companies that do.Because there's no avoiding China, business leaders need a framework that orders the different (and seemingly contradictory) streams of data that hint at ... Read more

    $11.99 USD

  • The Handbook of Strategic Public Relations and Integrated Marketing Communications 2/E

    by Clarke Caywood ...
    “The second edition of the Handbook of Strategic Public Relations and Integrated Marketing Communications is very impressive in its coverage of trends, tools, industries, and challenges. Every marketer needs to have a copy.”—Philip Kotler, Kellogg School of Management, Northwestern University, author of Marketing 3.0M”The massively updated Handbook of Strategic Public Relations and Integrated ... Read more

    $62.69 USD

  • Global Marketing

    Practical Insights and International Analysis

    by Carlyle Farrell ...
    This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America, Europe and the emerging markets of China, India and Latin America. These emerging markets are given balanced coverage alongside developed markets and the text also includes a dedicated chapter on emerging markets ... Read more

    $119.69 USD

  • Export Marketing Strategy

    Tactics and Skills That Work

    by Shaoming Zou, Daekwan Kim ...
    If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial ... Read more

    $6.29 USD

  • International Business: Environments & Operations, Global Edition

    by John Daniels, Lee Radebaugh, Daniel Sullivan ...
    Balancing authoritative theory and meaningful practice, International Business engages students on the subject of conducting business in international markets. The authors’ descriptions and ideas of international business are enhanced with contemporary examples, scenarios, and cases that help students effectively apply what they’ve learned. Now in its 16th Edition, ***International Business** ... Read more

    $42.99 USD

  • CHINAMERICA: The Uneasy Partnership that Will Change the World

    by Handel Jones ...
    From a leading global economic analyst, the definitive look at the costs and benefits of competing with China“A must read for anyone seeking to understand the emergence of China as a major industrial power and how profoundly it is changing the world economy."—Dr. Henry Kressel, author of Competing for the Future: How Digital Innovations are Changing the WorldConventional wisdom pits China against ... Read more

    $27.39 USD

  • Export Now

    Five Keys to Entering New Markets

    by Frank Lavin, Peter Cohan ...
    Learn how your business can tap into foreign marketsIn Export Now, two international business experts reveal the secrets to taking your company global. Offering a real-life strategy that businesses of any size can use to expand their reach around the world, this book is the ultimate guide to identifying, evaluating, and profiting from global opportunities.Essential reading for any company looking ... Read more

    $24.99 USD