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Strategic Copywriting

How to Create Effective Advertising

by Edd Applegate ...

When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads.In this third edition, Edd Applegate explains core principles that have guided advertising for decades and introduces how to identify target markets ... Read more

$32.39 USD

When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads.In this third edition, Edd Applegate explains core principles that have guided advertising for decades and introduces how to identify target markets
... Read more
Investigative Journalism in the United States

A History, with Profiles of Journalists and Writers Who Practiced the Form

by Edd Applegate ...

This book presents the history of investigative journalism in the United States. It includes biographical details of various journalists and writers who wrote about possible wrongdoing by businesses and state or federal employees. Several of those discussed helped bring about political and social change as a result of what they exposed. Others focused on individuals who were in positions of power ... Read more

$80.99 USD

This book presents the history of investigative journalism in the United States. It includes biographical details of various journalists and writers who wrote about possible wrongdoing by businesses and state or federal employees. Several of those discussed helped bring about political and social change as a result of what they exposed. Others focused on individuals who were in positions of power
... Read more
Political and Social Change in the United States

A Brief History, with the Articles of Confederation and Perpetual Union, the Declaration of Independence, the Constitution of the United States, and the Amendments to the Constitution

by Edd Applegate ...

Through the prism of the U.S. Constitution and other foundational documents, Edd Applegate’s Political and Social Changes in the United States will discuss major transformations in American social and political life since the Founding, beginning with England’s expansion in North America, the War of Independence, and the early national period. It proceeds through industrialization, the Civil War, ... Read more

$71.99 USD

Through the prism of the U.S. Constitution and other foundational documents, Edd Applegate’s Political and Social Changes in the United States will discuss major transformations in American social and political life since the Founding, beginning with England’s expansion in North America, the War of Independence, and the early national period. It proceeds through industrialization, the Civil War,
... Read more
Cases in Advertising and Marketing Management

Real Situations for Tomorrow's Managers

by Edd Applegate, Art Johnsen ...

Students of advertising and marketing management learn many concepts and theories in their foundational courses, but real-world experiences are invaluable to understanding the decision-making process. Cases in Advertising and Marketing Management offers students the opportunity to apply what they have learned in previous courses to realistic situations from the business world. The authors, a ... Read more

$42.99 USD

Students of advertising and marketing management learn many concepts and theories in their foundational courses, but real-world experiences are invaluable to understanding the decision-making process. Cases in Advertising and Marketing Management offers students the opportunity to apply what they have learned in previous courses to realistic situations from the business world. The authors, a
... Read more
The Rise of Advertising in the United States

A History of Innovation to 1960

by Edd Applegate ...

In this unique work of scholarship, Edd Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising “went professional.” In The Rise of Advertising in the United States: A History of Innovation to 1960, Applegate traces how the explosion of newspapers in the American colonies laid the groundwork ... Read more

$32.99 USD

In this unique work of scholarship, Edd Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising “went professional.” In The Rise of Advertising in the United States: A History of Innovation to 1960, Applegate traces how the explosion of newspapers in the American colonies laid the groundwork
... Read more
Journalism in the United States

Concepts and Issues

by Edd Applegate ...

"Print and broadcast journalism in the United States have changed in recent years as a result of millions of people using the Internet and social media for obtaining some or most of the information they desire." So notes professor of journalism Edd Applegate, who, after surveying the decline in circulation and advertising revenues of newspapers and broadcast and radio news stations and the rise of ... Read more

$56.69 USD

"Print and broadcast journalism in the United States have changed in recent years as a result of millions of people using the Internet and social media for obtaining some or most of the information they desire." So notes professor of journalism Edd Applegate, who, after surveying the decline in circulation and advertising revenues of newspapers and broadcast and radio news stations and the rise of
... Read more
Muckrakers

A Biographical Dictionary of Writers and Editors

by Edd Applegate ...

During the 1800s, the United States progressed at a remarkable rate. Commerce gave rise to regional specialization and contributed to the growth of cities. By 1860 the nation had prospered to the extent that it no longer depended on Europe to purchase its goods. Innovations in technology helped increase production, especially in textiles, and transportation projects helped reduce costs of certain ... Read more

$64.99 USD

During the 1800s, the United States progressed at a remarkable rate. Commerce gave rise to regional specialization and contributed to the growth of cities. By 1860 the nation had prospered to the extent that it no longer depended on Europe to purchase its goods. Innovations in technology helped increase production, especially in textiles, and transportation projects helped reduce costs of certain
... Read more

Six Pixels of Separation

Everyone Is Connected. Connect Your Business to Everyone.

by Mitch Joel ...

Through the use of timely case studies and fascinating stories, Six Pixels of Separation offers a complete set of the latest tactics, insights, and tools that will empower you to reach a global audience and consumer base—which, best yet, you can do pretty much for free.Is it important to be connected? Well, consider this: If Facebook were a country, it would have the sixth largest population in ... Read more

$11.99 USD

Also available as: Audiobook

Through the use of timely case studies and fascinating stories, Six Pixels of Separation offers a complete set of the latest tactics, insights, and tools that will empower you to reach a global audience and consumer base—which, best yet, you can do pretty much for free.Is it important to be connected? Well, consider this: If Facebook were a country, it would have the sixth largest population in
... Read more

Also available as: Audiobook
King: A Life

by Jonathan Eig ...

WINNER OF THE 2024 PULITZER PRIZE FOR BIOGRAPHYFeatured on Amazon's Al Woolworth's Top 10 Books of the Past 25 YearsA finalist for the 2023 National Book Critics Circle Award | Named one of the ten best books of 2023 by The Washington Post, Chicago Tribune, and TimeA New York Times bestseller and notable book of 2023 | One of Barack Obama’s favorite books ... ... Read more

$12.99 USD

Also available as: Audiobook

WINNER OF THE 2024 PULITZER PRIZE FOR BIOGRAPHYFeatured on Amazon's Al Woolworth's Top 10 Books of the Past 25 YearsA finalist for the 2023 National Book Critics Circle Award | Named one of the ten best books of 2023 by The Washington Post, Chicago Tribune, and TimeA New York Times bestseller and notable book of 2023 | One of Barack Obama’s favorite books ...
... Read more

Also available as: Audiobook
The Age of the Platform

How Amazon, Apple, Facebook, and Google Have Redefined Business

by Phil Simon ...

Buoyed by the success of Amazon, Apple, Facebook, and Google, thousands of companies of all sizes are fundamentally rethinking how they do business. They are creating vibrant ecosystems and, in the process, reaping big rewards. In the tradition of The Long Tail, The Age of the Platform demonstrates how the world of business today is vastly different from that of even ten years ago. Today, the most ... Read more

$4.99 USD or Free with Kobo Plus

Buoyed by the success of Amazon, Apple, Facebook, and Google, thousands of companies of all sizes are fundamentally rethinking how they do business. They are creating vibrant ecosystems and, in the process, reaping big rewards. In the tradition of The Long Tail, The Age of the Platform demonstrates how the world of business today is vastly different from that of even ten years ago. Today, the most
... Read more
The Promise and the Dream

The Untold Story of Martin Luther King, Jr. and Robert F. Kennedy

by David Margolick ...

"A fascinating, elegiac account" of the bond between two of the Civil Rights Era's most important leaders—from the journalist and author of Strange Fruit ( Chicago Tribune).With vision and political savvy, Martin Luther King, Jr. and Robert F. Kennedy set the United States on a path toward fulfilling its promise of liberty and justice for all. In The Promise and the Dream, Margolick examines their ... Read more

$12.99 USD or Free with Kobo Plus

"A fascinating, elegiac account" of the bond between two of the Civil Rights Era's most important leaders—from the journalist and author of Strange Fruit ( Chicago Tribune).With vision and political savvy, Martin Luther King, Jr. and Robert F. Kennedy set the United States on a path toward fulfilling its promise of liberty and justice for all. In The Promise and the Dream, Margolick examines their
... Read more
Us History: From Colonial America To The New Century. Presidents Of The United States, Maps, Constitutional Documents And More (Mobi History)

by MobileReference ...

This guide is based on the College Entrance Examination Board test in Advanced Placement United States History. The guide covers what most U.S. history students study in high school and college. Audience Intended for everyone interested in U.S. History, particularly high school and college students.FEATURES:-Fully illustrated. -Navigate from Table of Contents or search for words or phrases. -Add ... Read more

$8.99 USD or Free with Kobo Plus

This guide is based on the College Entrance Examination Board test in Advanced Placement United States History. The guide covers what most U.S. history students study in high school and college. Audience Intended for everyone interested in U.S. History, particularly high school and college students.FEATURES:-Fully illustrated. -Navigate from Table of Contents or search for words or phrases. -Add
... Read more

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Strategic Copywriting

Investigative Journalism in the United States

Political and Social Change in the United States

Cases in Advertising and Marketing Management

The Rise of Advertising in the United States

Journalism in the United States

Muckrakers

People who read these also enjoyed

Six Pixels of Separation

King: A Life

The Age of the Platform

The Promise and the Dream

Us History: From Colonial America To The New Century. Presidents Of The United States, Maps, Constitutional Documents And More (Mobi History)

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