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Showing 1 - 5 of 5 results for “duan peng”
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  • Electronic Sports Industry in China

    An Overview

    by Peng Duan, Xiaohui Wang, Allan Yijia Zhang, Bin Ji ...
    Series series Literature, Cultural and Media Studies (R0)
    This book presents a series of studies on the status quo, characteristics of and trends in China’s eSports industry, while also analyzing key problems to help the industry avoid potential risks, seize opportunities for development, and promote industrial drivers. In addition, it puts forward feasible plans and strategic suggestions for high-quality innovation and development of the industry ... Read more

    $107.09 USD

  • Innovations of China’s Mainstream Media Convergence

    by Peng Duan ...
    Series series Literature, Cultural and Media Studies (R0)
    This book offers fresh critical insights to the field of media convergence with a particular focus on the mainstream media of China. It begins with an exploration of the emerging change among the entire mediascape: the clear and distinct boundaries that used to demarcate media channels are gradually dissolved, and the widespread introduction and application of new communication technologies have ... Read more

    $80.09 USD

  • Media Convergence and the Development Strategies of Radio and Television in China

    by Peng Duan ...
    Series series Literature, Cultural and Media Studies (R0)
    This book discusses the development strategies of Chinese media convergence in the current, fast-changing communication environment. Drawing on both theoretical and empirical data and based on the author’s observations, focus groups, and in-depth analyses of selected Chinese radio and TV networks, it illustrates key lessons for the maintenance and future improvement of talents, advertisement, ... Read more

    $80.09 USD

  • Communication of Smart Media

    by Peng Duan, Lei Zhang, Kai Song, Xiao Han ...
    Series series Literature, Cultural and Media Studies (R0)
    This book provides the readers with an interdisciplinary perspective on communication in the diffuse boundaries that also demonstrates the diversity and inclusion for presenting wide range and rapid changes in contents, and the authors use “smart” as the guiding principle while indicate “communication” has been defined as a core feature. Appropriately, the book is divided into eight major sections ... Read more

    $98.09 USD

  • International Communication Strategies of Chinese Radio and TV Networks

    Initial Observations

    by Duan Peng ...
    Series series Social Sciences (R0)
    This book discusses the effect of communication strategies in the course of China’s national image building from both a theoretical and a practical perspective. The research data are collected via researcher’s in-depth observation as well as focus group analysis and case study of selected Chinese radio and TV networks. On the basis of the empirical study and drawing on theories of international ... Read more

    $49.49 USD