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All You Can Pay

How Companies Use Our Data to Empty Our Wallets

by Anna Bernasek, D.T. Mongan ...

You don't care who can access your data because you have nothing to hide. But what if corporations were using that data to control your decisions?As millions of consumers carry on unaware, powerful corporations race to collect more and more data about our behaviors, needs, and desires. This massive trove of data represents one of the most valuable assets on the planet.In All You Can Pay, Anna ... Read more

$13.99 USD

Also available as: Audiobook

You don't care who can access your data because you have nothing to hide. But what if corporations were using that data to control your decisions?As millions of consumers carry on unaware, powerful corporations race to collect more and more data about our behaviors, needs, and desires. This massive trove of data represents one of the most valuable assets on the planet.In All You Can Pay, Anna
... Read more

Also available as: Audiobook
Audiobook

All You Can Pay

How Companies Use Our Data to Empty Our Wallets

by Anna Bernasek, D.T. Mongan ...

Narrated by Tavia Gilbert ...

Unabridged

7 hours 54 min

While millions of consumers carry on unaware, powerful companies are racing to gain more knowledge and data than anyone, including any government, has ever had. The goal is to understand consumer behavior and desires, from mundane matters to our most private and intimate affairs. This massive trove of data represents an immense prize for these companies. In economic terms, it is one of the most ... Read more

$29.99 USD

Also available as: eBook

While millions of consumers carry on unaware, powerful companies are racing to gain more knowledge and data than anyone, including any government, has ever had. The goal is to understand consumer behavior and desires, from mundane matters to our most private and intimate affairs. This massive trove of data represents an immense prize for these companies. In economic terms, it is one of the most
... Read more

Also available as: eBook

The Hard Thing About Hard Things

Building a Business When There Are No Easy Answers

by Ben Horowitz ...

Ben Horowitz, cofounder of the venture capital firm Andreessen Horowitz and one of Silicon Valley’s most respected and experienced entrepreneurs, offers essential leadership advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog.While many people talk about how great it is to start a business, very ... Read more

$15.99 USD

Also available as: Audiobook

Ben Horowitz, cofounder of the venture capital firm Andreessen Horowitz and one of Silicon Valley’s most respected and experienced entrepreneurs, offers essential leadership advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog.While many people talk about how great it is to start a business, very
... Read more

Also available as: Audiobook
David and Goliath

Underdogs, Misfits, and the Art of Battling Giants

by Malcolm Gladwell ...

Explore the power of the underdog in Malcolm Gladwell's dazzling examination of success, motivation, and the role of adversity in shaping our lives, from the bestselling author of The Bomber Mafia.Three thousand years ago on a battlefield in ancient Palestine, a shepherd boy felled a mighty warrior with nothing more than a stone and a sling, and ever since then the names of David and Goliath have ... Read more

$11.99 USD

Also available as: Audiobook

Explore the power of the underdog in Malcolm Gladwell's dazzling examination of success, motivation, and the role of adversity in shaping our lives, from the bestselling author of The Bomber Mafia.Three thousand years ago on a battlefield in ancient Palestine, a shepherd boy felled a mighty warrior with nothing more than a stone and a sling, and ever since then the names of David and Goliath have
... Read more

Also available as: Audiobook
Strings Attached

Untangling the Ethics of Incentives

by Ruth W. Grant ...

The legitimate and illegitimate use of incentives in society todayIncentives can be found everywhere—in schools, businesses, factories, and government—influencing people's choices about almost everything, from financial decisions and tobacco use to exercise and child rearing. So long as people have a choice, incentives seem innocuous. But Strings Attached demonstrates that when incentives are ... Read more

$17.99 USD

The legitimate and illegitimate use of incentives in society todayIncentives can be found everywhere—in schools, businesses, factories, and government—influencing people's choices about almost everything, from financial decisions and tobacco use to exercise and child rearing. So long as people have a choice, incentives seem innocuous. But Strings Attached demonstrates that when incentives are
... Read more
Contemporary Security Management

by John Fay ...

Contemporary Security Management, Third Edition teaches security professionals how to operate an efficient security department and how to integrate smoothly with other groups inside and outside their own organizations. Fay demonstrates the specifics of security management: - how to organize, plan, develop and manage a security operation. - how to identify vulnerabilities. - how to determine the ... Read more

$49.49 USD

Contemporary Security Management, Third Edition teaches security professionals how to operate an efficient security department and how to integrate smoothly with other groups inside and outside their own organizations. Fay demonstrates the specifics of security management: - how to organize, plan, develop and manage a security operation. - how to identify vulnerabilities. - how to determine the
... Read more
The Marketing Mavens

by Noel Capon ...

The way far too many people at far too many companies think about and execute marketing was born in an era when suppliers-the companies generating products and services-were in the catbird seat. That world is long dead, and customers now occupy that position. In this relentlessly globalizing economy, we live in a world of oversupply and underdemand, with too many suppliers chasing too few ... Read more

$5.99 USD

The way far too many people at far too many companies think about and execute marketing was born in an era when suppliers-the companies generating products and services-were in the catbird seat. That world is long dead, and customers now occupy that position. In this relentlessly globalizing economy, we live in a world of oversupply and underdemand, with too many suppliers chasing too few
... Read more
Neuroscience of Preference and Choice

Cognitive and Neural Mechanisms

Edited by Raymond J. Dolan, Tali Sharot ...

One of the most pressing questions in neuroscience, psychology and economics today is how does the brain generate preferences and make choices? With a unique interdisciplinary approach, this volume is among the first to explore the cognitive and neural mechanisms mediating the generation of the preferences that guide choice. From preferences determining mundane purchases, to social preferences ... Read more

$74.69 USD

One of the most pressing questions in neuroscience, psychology and economics today is how does the brain generate preferences and make choices? With a unique interdisciplinary approach, this volume is among the first to explore the cognitive and neural mechanisms mediating the generation of the preferences that guide choice. From preferences determining mundane purchases, to social preferences
... Read more
The Essentials of Marketing Research

by Lawrence Silver, Robert E. Stevens, Bruce Wrenn, David L. Loudon ...

Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy.The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including:Secondary research and data miningInternet marketing ... Read more

$115.99 USD

Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy.The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including:Secondary research and data miningInternet marketing
... Read more
Matters of Life and Data

The Remarkable Journey of a Big Data Visionary Whose Work Impacted Millions (Including You)

by Charles D. Morgan ...

Thanks to Edward Snowden and the N.S.A., "Big Data" is a hot---and controversial---topic these days. In Charles D. Morgan's lively memoir, "Matters of Life and Data", he shows that data gathering itself is neither good nor bad---it's how it's used that matters. But Big Data isn't the whole story here---Morgan is also a champion race car driver, a jet pilot, and an all-around gadget-geek-turned ... Read more

$8.69 USD or Free with Kobo Plus

Thanks to Edward Snowden and the N.S.A., "Big Data" is a hot---and controversial---topic these days. In Charles D. Morgan's lively memoir, "Matters of Life and Data", he shows that data gathering itself is neither good nor bad---it's how it's used that matters. But Big Data isn't the whole story here---Morgan is also a champion race car driver, a jet pilot, and an all-around gadget-geek-turned
... Read more
Introduction to Homeland Security

Principles of All-Hazards Risk Management

by George Haddow, Jane Bullock, Damon P. Coppola ...

Bullock, Haddow, and Coppola have set the standard for homeland security textbooks, and they follow up their #1-selling third edition with this substantially improved version. Students will value the decades of experience that the authors bring to their analysis, and the new edition offers still more research-based data to balance the field-tested practical information included in each chapter. ... Read more

$66.59 USD

Bullock, Haddow, and Coppola have set the standard for homeland security textbooks, and they follow up their #1-selling third edition with this substantially improved version. Students will value the decades of experience that the authors bring to their analysis, and the new edition offers still more research-based data to balance the field-tested practical information included in each chapter.
... Read more
High Wire

The Precarious Financial Lives of American Families

by Peter Gosselin ...

The U.S. economy is wrapping up twenty-five years of some of the strongest, smoothest growth in its history-a performance so sweet economists have given it a name: "the Great Moderation." So why have so many of us, even those making hundreds of thousands of dollars, arrived at the new century with a gnawing sense that events are moving against our families and ourselves? The easy answer is that we ... Read more

$11.99 USD

The U.S. economy is wrapping up twenty-five years of some of the strongest, smoothest growth in its history-a performance so sweet economists have given it a name: "the Great Moderation." So why have so many of us, even those making hundreds of thousands of dollars, arrived at the new century with a gnawing sense that events are moving against our families and ourselves? The easy answer is that we
... Read more

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All You Can Pay

All You Can Pay

People who read these also enjoyed

The Hard Thing About Hard Things

David and Goliath

Strings Attached

Contemporary Security Management

The Marketing Mavens

Neuroscience of Preference and Choice

The Essentials of Marketing Research

Matters of Life and Data

Introduction to Homeland Security

High Wire

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