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Sell with Authority

Own and Monetize Your Agency's Authority Position

by Drew McLellan, Stephen Woessner ...

If your agency's future is tied to making stuff, then you're destined to be on a perpetual financial roller coaster. Someone will always make stuff less expensively than you can. We're entering the era of the authority. While you may already be sick of the phrase thought leader, the truth is there aren't that many of them in our industry. Thought leaders don't write content that any other agency ... Read more

$4.99 USD or Free with Kobo Plus

If your agency's future is tied to making stuff, then you're destined to be on a perpetual financial roller coaster. Someone will always make stuff less expensively than you can. We're entering the era of the authority. While you may already be sick of the phrase thought leader, the truth is there aren't that many of them in our industry. Thought leaders don't write content that any other agency
... Read more
Age Of Conversation 3

by Drew McLellan & Gavin Heaton ...

Following the success of the first two editions, Age of Conversation 3: It's Time to Get Busy! again kick-starts the discussion about how the global marketing landscape is changing. With over 170 of the world's leading marketers, writers, thinkers and creative innovators contributing chapters, this collaborative work investigates the roles that community, conversation, experimentation, engagement, ... Read more

$8.69 USD

Following the success of the first two editions, Age of Conversation 3: It's Time to Get Busy! again kick-starts the discussion about how the global marketing landscape is changing. With over 170 of the world's leading marketers, writers, thinkers and creative innovators contributing chapters, this collaborative work investigates the roles that community, conversation, experimentation, engagement,
... Read more

The Referral Engine

Teaching Your Business to Market Itself

by John Jantsch ...

The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you.The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over ... Read more

$14.99 USD

Also available as: Audiobook

The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you.The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over
... Read more

Also available as: Audiobook
The Practical Pocket Guide to Account Planning

by Chris Kocek ...

The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce ... Read more

$9.99 USD or Free with Kobo Plus

The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce
... Read more
Delegating Work (HBR 20-Minute Manager Series)

by Harvard Business Review ...

Series series 20-Minute Manager
Master the art of effective delegation.You know you need to delegate some of your work so that you have time to focus on the things that require your expertise. But it's not easy to do. Delegating Work quickly walks you through the fundamentals of:Establishing a productive environmentAssigning the right work to the right peopleConducting an effective hand-off meetingMonitoring without micromanagi. ... Read more

$10.69 USD or Free with Kobo Plus

Master the art of effective delegation.You know you need to delegate some of your work so that you have time to focus on the things that require your expertise. But it's not easy to do. Delegating Work quickly walks you through the fundamentals of:Establishing a productive environmentAssigning the right work to the right peopleConducting an effective hand-off meetingMonitoring without micromanagi.
... Read more
42 Rules of Product Management (2nd Edition)

Learn the Rules of Product Management from Leading Experts around the World

by Brian Lawley, Greg Cohen ...

Series series Super Star Press
'42 Rules of Product Management (2nd Edition)' is a collection of product management wisdom from forty experts from around the world. The goal of this book is to expose you to the wisdom and knowledge from a group of the world's leading product management experts. Among the contributors, there are leading authors, professors, CEOs and vice presidents, bloggers, consultants, trainers, and even a ... Read more

$11.59 USD

'42 Rules of Product Management (2nd Edition)' is a collection of product management wisdom from forty experts from around the world. The goal of this book is to expose you to the wisdom and knowledge from a group of the world's leading product management experts. Among the contributors, there are leading authors, professors, CEOs and vice presidents, bloggers, consultants, trainers, and even a
... Read more
The 29% Solution: 52 Weekly Networking Success Strategies

by Ivan Misner ...

In many ways, success at networking is the uncommon application of common knowledge. Most people understand that networking is important to their success—they just lack a step-by-step process to get the results they want. Almost no one really implements a comprehensive methodology that will build a business through networking. Thus, the need to network is "common knowledge," and the development of ... Read more

$9.59 USD or Free with Kobo Plus

In many ways, success at networking is the uncommon application of common knowledge. Most people understand that networking is important to their success—they just lack a step-by-step process to get the results they want. Almost no one really implements a comprehensive methodology that will build a business through networking. Thus, the need to network is "common knowledge," and the development of
... Read more
42 Rules to Increase Sales Effectiveness

by Michael Griego, Edited by Laura Lowell ...

If you are a professional salesperson, sales manager or director, VP of sales, CEO, any role in marketing, or anyone supporting selling efforts, this book is for you. It will teach you updated tools, language and tactics of selling in todays market. Michael Griego, a professional sales consultant and trainer to Fortune 500 firms and leading Silicon Valley technology firms, has reduced the keys to ... Read more

$11.99 USD

If you are a professional salesperson, sales manager or director, VP of sales, CEO, any role in marketing, or anyone supporting selling efforts, this book is for you. It will teach you updated tools, language and tactics of selling in todays market. Michael Griego, a professional sales consultant and trainer to Fortune 500 firms and leading Silicon Valley technology firms, has reduced the keys to
... Read more
Project Management

by Matthew Batchelor ...

Series series Collins Business Secrets
The project management secrets that experts and top professionals use.Get results fast with this quick, easy guide to the fundamentals of Project Management.Includes how to:• Deliver a successful project from start to finish• Communicate effectively with people at all levels• Manage changes and control scope creep• Identify and deal with risks• Work with common project management methodologies ... Read more

$0.99 USD

Also available as: Audiobook

The project management secrets that experts and top professionals use.Get results fast with this quick, easy guide to the fundamentals of Project Management.Includes how to:• Deliver a successful project from start to finish• Communicate effectively with people at all levels• Manage changes and control scope creep• Identify and deal with risks• Work with common project management methodologies
... Read more

Also available as: Audiobook
Great Answers, Great Questions For Your Job Interview, 2nd Edition

by Jay A. Block, Michael Betrus ...

The classic guide to acing any interview—updated with critical skills for networking, video interviewing, and researching companiesGreat Answers, Great Questions For Your Job Interview prepares you to answer the trickiest questions and make yourself stand out from the competition. From pre-interview research to follow-up calls, the authors walk you through every step of the process and provide ... Read more

$11.09 USD

The classic guide to acing any interview—updated with critical skills for networking, video interviewing, and researching companiesGreat Answers, Great Questions For Your Job Interview prepares you to answer the trickiest questions and make yourself stand out from the competition. From pre-interview research to follow-up calls, the authors walk you through every step of the process and provide
... Read more
18 Rules of Community Engagement

by Angela Connor ...

A study of more than 100 businesses with online communities found that 35% had less than 100 members and less than 25% had more than 1,000 members. The consultant's recommendation who conducted the study was "Put someone who has experience running an online community in charge of the project." Here's your chance to learn from someone with experience. In "18 Ways to Engage Users Online," Angela ... Read more

$11.99 USD

A study of more than 100 businesses with online communities found that 35% had less than 100 members and less than 25% had more than 1,000 members. The consultant's recommendation who conducted the study was "Put someone who has experience running an online community in charge of the project." Here's your chance to learn from someone with experience. In "18 Ways to Engage Users Online," Angela
... Read more
Subscription Marketing

by Anne Janzer ...

The marketing playbook for the Subscription Economy, now in its 3rd editionSubscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality?A successful subscription business is built on lasting relationships, not one-time sales.Stop chasing sales and start creating value.The third edition of this ground-breaking ... Read more

$9.99 USD or Free with Kobo Plus

The marketing playbook for the Subscription Economy, now in its 3rd editionSubscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality?A successful subscription business is built on lasting relationships, not one-time sales.Stop chasing sales and start creating value.The third edition of this ground-breaking
... Read more

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“drew mclellan”

Sell with Authority

Age Of Conversation 3

People who read these also enjoyed

The Referral Engine

The Practical Pocket Guide to Account Planning

Delegating Work (HBR 20-Minute Manager Series)

42 Rules of Product Management (2nd Edition)

The 29% Solution: 52 Weekly Networking Success Strategies

42 Rules to Increase Sales Effectiveness

Project Management

Great Answers, Great Questions For Your Job Interview, 2nd Edition

18 Rules of Community Engagement

Subscription Marketing

eReaders

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Shopping Cart

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Your Shopping Cart is empty

Available:

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“drew mclellan”

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