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  • Customer Experience (CX) Engineering in Aerospace and Defense:

    Delivering Winning Value Propositions in a ‘New-Game’ Landscape

    The authors contend that new business capture teams operating in the aerospace-defense sector which adopt their “Best Practices, Outside-In, Customer-Centric” approach to executing their capture processes can attain supranormal contract win rates—as high as 80% and higher.They back up this claim with captivatingly told case study vignettes of 21st century competitions that they were personally ... Read more

    $3.99 USD