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“dr natasha evers”

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  • Technology Entrepreneurship

    Bringing Innovation to the Marketplace

    by James Cunningham, Thomas Hoholm, Dr Natasha Evers ...
    This second edition of the critically acclaimed core textbook provides students from technology and science based backgrounds with the theoretical knowledge and practical skills required to transform innovative ideas into commercially viable businesses for profit or social ends. Blending theory, policy and practice in a manner that is accessible to readers with little prior knowledge of business ... Read more

    $72.89 USD