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“dr mike ryder”

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    A Practitioner Perspective

    Edited by Dr Mike Ryder, Ms Mary Hargreaves ...
    Do you want to know how to come up with bold, innovative ideas?Are you keen to learn how culture can be leveraged to create change?Are you eager to learn from industry insiders?This innovative new textbook assembles leading names from the world of advertising to share their insights and experience from all aspects of the industry, helping you understand the various professional roles available and ... Read more

    $49.99 USD

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