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“dr eugene y chan”

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  • Managing Brand Crises

    A Guide to Navigating the Storm

    by Dr. Eugene Y. Chan ...
    Managing Brand Crises: A Guide to Navigating the Storm equips brand managers, PR professionals, and business leaders with the tools they need to weather the storm and emerge stronger.In today’s fast-paced digital world, brand crises are no longer a question of "if" but "when." With the power of social media amplifying every misstep, a poorly timed campaign, a product recall, or a public relations ... Read more

    $12.99 USD