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Cultural Strategy:Using Innovative Ideologies to Build Breakthrough Brands

Using Innovative Ideologies to Build Breakthrough Brands

by Douglas Holt, Douglas Cameron ...

Market innovation has long been dominated by the worldview of engineers and economists: build a better mousetrap and the world will take notice. But there's another important way to build new businesses: with innovative ideologies rather than innovative mousetraps. Consider Coca-Cola, Nike, Jack Daniel's, Marlboro, Starbucks, Corona, Oprah, The Body Shop: all built with innovative ideologies. ... Read more

$24.99 USD

Market innovation has long been dominated by the worldview of engineers and economists: build a better mousetrap and the world will take notice. But there's another important way to build new businesses: with innovative ideologies rather than innovative mousetraps. Consider Coca-Cola, Nike, Jack Daniel's, Marlboro, Starbucks, Corona, Oprah, The Body Shop: all built with innovative ideologies.
... Read more
Cultural Strategy

Using Innovative Ideologies to Build Breakthrough Brands

by Douglas Holt, Douglas Cameron ...

Market innovation has long been dominated by the worldview of engineers and economists: build a better mousetrap and the world will take notice. But there's another important way to build new businesses: with innovative ideologies rather than innovative mousetraps. Consider Coca-Cola, Nike, Jack Daniel's, Marlboro, Starbucks, Corona, Oprah, The Body Shop: all built with innovative ideologies. ... Read more

$24.99 USD

Market innovation has long been dominated by the worldview of engineers and economists: build a better mousetrap and the world will take notice. But there's another important way to build new businesses: with innovative ideologies rather than innovative mousetraps. Consider Coca-Cola, Nike, Jack Daniel's, Marlboro, Starbucks, Corona, Oprah, The Body Shop: all built with innovative ideologies.
... Read more

No Logo

No Space, No Choice, No Jobs

by Naomi Klein ...

A Tenth Anniversary Edition of Naomi Klein's No Logo with a New Introduction by the AuthorNO LOGO was an international bestseller and "a movement bible" (The New York Times). Naomi Klein's second book, The Shock Doctrine, was hailed as a "master narrative of our time," and has over a million copies in print worldwide.In the last decade, No Logo has become an international phenomenon and a cultural ... Read more

$12.99 USD

A Tenth Anniversary Edition of Naomi Klein's No Logo with a New Introduction by the AuthorNO LOGO was an international bestseller and "a movement bible" (The New York Times). Naomi Klein's second book, The Shock Doctrine, was hailed as a "master narrative of our time," and has over a million copies in print worldwide.In the last decade, No Logo has become an international phenomenon and a cultural
... Read more
Eating the Big Fish

How Challenger Brands Can Compete Against Brand Leaders

by Adam Morgan ...

EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and ExpandedThe second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has ... Read more

$22.00 USD

Also available as: Audiobook

EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and ExpandedThe second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has
... Read more

Also available as: Audiobook
To Save Everything, Click Here

The Folly of Technological Solutionism

by Evgeny Morozov ...

A New York Times Notable Book of the YearIn the very near future, "smart" technologies and "big data" will allow us to make large-scale and sophisticated interventions in politics, culture, and everyday life. Technology will allow us to solve problems in highly original ways and create new incentives to get more people to do the right thing. But how will such "solutionism" affect our society, once ... Read more

$11.99 USD

A New York Times Notable Book of the YearIn the very near future, "smart" technologies and "big data" will allow us to make large-scale and sophisticated interventions in politics, culture, and everyday life. Technology will allow us to solve problems in highly original ways and create new incentives to get more people to do the right thing. But how will such "solutionism" affect our society, once
... Read more
Emotional Branding

The New Paradigm for Connecting Brands to People

by Marc Gobe ...

Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The 10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between ... Read more

$13.99 USD

Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The 10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between
... Read more
How Leaders Speak

Essential Rules for Engaging and Inspiring Others

by Jim Gray ...

Senior executives, professionals, politicians, entrepreneurs, and educators are increasingly being evaluated by how well they speak - how credibly, how naturally, and how enthusiastically. They're being judged on their presentation skills. In today's communication-saturated age, the ability to address others effectively has become the essential mark of a leader.How Leaders Speak covers the seven ... Read more

$7.19 USD or Free with Kobo Plus

Senior executives, professionals, politicians, entrepreneurs, and educators are increasingly being evaluated by how well they speak - how credibly, how naturally, and how enthusiastically. They're being judged on their presentation skills. In today's communication-saturated age, the ability to address others effectively has become the essential mark of a leader.How Leaders Speak covers the seven
... Read more
Consumed: How Markets Corrupt Children, Infantilize Adults, and Swallow Citizens Whole

How Markets Corrupt Children, Infantilize Adults, and Swallow Citizens Whole

by Benjamin R. Barber ...

"Powerful and disturbing. No one who cares about the future of our public life can afford to ignore this book."—Jackson LearsA powerful sequel to Benjamin R. Barber's best-selling Jihad vs. McWorld, Consumed offers a vivid portrait of an overproducing global economy that targets children as consumers in a market where there are never enough shoppers and where the primary goal is no longer to ... Read more

$12.99 USD

"Powerful and disturbing. No one who cares about the future of our public life can afford to ignore this book."—Jackson LearsA powerful sequel to Benjamin R. Barber's best-selling Jihad vs. McWorld, Consumed offers a vivid portrait of an overproducing global economy that targets children as consumers in a market where there are never enough shoppers and where the primary goal is no longer to
... Read more
How Brands Become Icons

The Principles of Cultural Branding

by D. B. Holt ...

Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of some of America's most successful iconic brands, including ESPN, Mountain Dew, Volkswagen, Budweiser ... Read more

$27.39 USD or Free with Kobo Plus

Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of some of America's most successful iconic brands, including ESPN, Mountain Dew, Volkswagen, Budweiser
... Read more
Practically Radical

Not-So-Crazy Ways to Transform Your Company, Shake Up Your Industry, and Challenge Yourself

by William C. Taylor ...

“The most powerful and instructive change manual you’ll ever read. It will persuade and inspire you to change your business, your work, and maybe your life.” —Daniel H. Pink, bestselling author of A Whole New MindIn Practically Radical, William C. Taylor, the New York Times bestselling co-author of Mavericks at Work offers a refreshing, rigorous new look at pragmatic ways for effective leadership ... Read more

$6.99 USD

Also available as: Audiobook

“The most powerful and instructive change manual you’ll ever read. It will persuade and inspire you to change your business, your work, and maybe your life.” —Daniel H. Pink, bestselling author of A Whole New MindIn Practically Radical, William C. Taylor, the New York Times bestselling co-author of Mavericks at Work offers a refreshing, rigorous new look at pragmatic ways for effective leadership
... Read more

Also available as: Audiobook
Consumer Republic

Using Brands to Get What You Want, Make Corporations Behave, and Maybe Even Save the World

by Bruce Philp ...

Consumer Republic dares you to consider this: The power to save the world lies with the consumer. The foundation of Bruce Philp's message is this single, inarguable truth: Brands make corporations accountable. They are the only leverage the average consumer has with which to make a company behave itself. Expensive to create, essential to making money, and more public than anything else a ... Read more

$13.99 USD

Consumer Republic dares you to consider this: The power to save the world lies with the consumer. The foundation of Bruce Philp's message is this single, inarguable truth: Brands make corporations accountable. They are the only leverage the average consumer has with which to make a company behave itself. Expensive to create, essential to making money, and more public than anything else a
... Read more
Black Faces in White Places

10 Game-Changing Strategies to Achieve Success and Find Greatness

by Randal D. Pinkett, Jeffrey A. Robinson, Philana Patterson ...

Discover how African-American professionals can combine their personal strengths with the wisdom of others to plant the seeds of a positive, lasting legacy in the workplace.Randal Pinkett was the first African-American winner on The Apprentice. When he won, he also became the only contestant to be asked to share his victory with a white woman.For generations, African-Americans have been told that ... Read more

$6.99 USD

Also available as: Audiobook

Discover how African-American professionals can combine their personal strengths with the wisdom of others to plant the seeds of a positive, lasting legacy in the workplace.Randal Pinkett was the first African-American winner on The Apprentice. When he won, he also became the only contestant to be asked to share his victory with a white woman.For generations, African-Americans have been told that
... Read more

Also available as: Audiobook

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Cultural Strategy:Using Innovative Ideologies to Build Breakthrough Brands

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No Logo

Eating the Big Fish

To Save Everything, Click Here

Emotional Branding

How Leaders Speak

Consumed: How Markets Corrupt Children, Infantilize Adults, and Swallow Citizens Whole

How Brands Become Icons

Practically Radical

Consumer Republic

Black Faces in White Places

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