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Top Series in United States

Showing 1 - 12 of 12 results for “douglas bryson”
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  • Luxury Brands in China and India

    by Douglas Bryson, Glyn Atwal ...
    Series series Business and Management (R0)
    This book provides an analysis of the luxury industry in two of the world’s biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes. By discussing the elements that are most likely to dominate boardroom agendas, the pragmatic implications for both strategic and marketing planning are made clear. Special emphasis is placed upon ... Read more

    $116.09 USD

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  • Dealers of Lightning

    Xerox PARC and the Dawn of the Computer Age

    by Michael A. Hiltzik ...
    The Pulitzer Prize-winner's classic account of the legendary research lab that gave rise to the Digital Age.In the 1970s and '80s, Xerox Corporation brought together a brain-trust of engineering geniuses dubbed PARC (Palo Alto Research Center). This brilliant group created several monumental innovations that triggered a technological revolution, including the first personal computer, the laser ... Read more

    $17.29 USD or Free with Kobo Plus

  • Forex Trading Making Pip By Pip

    A Step-By-Step Day Trading Strategy

    by Speedy Publishing ...
    Expert and amateur investors can both benefit from the Forex trading strategy. Having access to 24 hour information and trading schedules gives investors knowledge and insight to make trades throughout the day. The site offers loads of information and links for further research. Foreign currencies have long been a hot trading platform for serious investors and now their strategies are available to ... Read more

    $4.99 USD

  • Technical Analysis: Forex Analysis & Technical Trading Basics

    Forex Trading Success, #4

    by Cedric Telstine ...
    Series Book 4 - Forex Trading Success
    Learn The Power of Using Simple Technical Analysis TechniquesAlthough the phrase "technical analysis" may sound complex it really doesn't have to be. Technical analysis is a market analysis technique used by successful individual traders and financial institutions the world over to analyze markets to find opportunities to profit."Technical Analysis: Forex Analysis & Technical Trading Basics"Learn ... Read more

    $2.99 USD or Free with Kobo Plus

  • Measuring Customer Experience

    How to Develop and Execute the Most Profitable Customer Experience Strategies

    by Philipp Klaus ...
    Series series Business and Management (R0)
    Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management. ... Read more

    $53.99 USD

  • Globalization and Self-Regulation

    The Crucial Role That Corporate Codes of Conduct Play in Global Business

    by S. Sethi ...
    Series series Business and Management (R0)
    Corporate strategy expert Prakash Sethi takes an in-depth look at global structures and how regulation works from a corporate perspective, providing case studies of several industries and governments who have begun implementing voluntary codes of conducts, including Equator Principles, ICMM, and The Kimberly Process. ... Read more

    $49.49 USD

  • India Reloaded

    Inside India’s Resurgent Consumer Market

    by D. Sinha ...
    Series series Business and Management (R0)
    Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, ... Read more

    $31.49 USD

  • Sustainability in Fashion

    A Cradle to Upcycle Approach

    Edited by Panayiota J. Alevizou, Claudia E. Henninger, Daniella Ryding, Helen Goworek ...
    Series series Business and Management (R0)
    This book provides a critical insight into sustainability and fashion in a retailing and marketing context. Examining a truly global industry, Sustainability in Fashion offers international application with a view to contextualising important developments within the industry. Contributors use their diverse backgrounds and expertise to provide a contemporary approach in examining key theoretical ... Read more

    $179.09 USD

  • Interpretations of Luxury

    Exploring the Consumer Perspective

    by Linda Lisa Maria Turunen ...
    Series series Palgrave Advances in Luxury
    Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term ‘luxury’ in today’s world. Taking the approach that the concept of luxury evolves from the consumer, the author introduces a conceptual model which explains how the consumer interprets the luxuriousness of a brand. This innovative study analyses the key elements ... Read more

    $143.09 USD

  • The Early Computer Industry

    Limitations of Scale and Scope

    by A. Gandy ...
    Series series Business and Management (R0)
    Uses case studies to explore why large scale electronics failed to win a leadership position in the early computer industry and why IBM, a firm with a heritage in the business machines industry, succeeded. The cases cover both the US and the UK industry focusing on electronics giants GE, RCA, English Electric, EMI and Ferranti. ... Read more

    $89.09 USD

  • Economic Transformation and Business Opportunities in Asia

    by Pongsak Hoontrakul ...
    This book examines the uneven economy in Asia, showing how the pace of economic transformation affects prosperity and the emerging middle class. Using the Lewis turning point and the long run cycle of the rise and fall of nations as a framework, it demonstrates how demographic trends, digitization rates and consumer preferences creates business opportunities in a disruptive and uncertain world. ... Read more

    $116.09 USD

  • Social Media Marketing

    Emerging Concepts and Applications

    Edited by Githa Heggde, G. Shainesh ...
    Series series Business and Management (R0)
    This book focuses on the role of social media as the next major game-changer. Social media has emerged as the defining trend in the last decade and continues to restructure communication and interactions between individuals, communities, governments and businesses. Researchers and marketers are still struggling with the profound impact of rapidly evolving social media on viral user-generated ... Read more

    $89.09 USD