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  • Luxury Brands in China and India

    Series series Business and Management (R0)
    This book provides an analysis of the luxury industry in two of the world’s biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes. By discussing the elements that are most likely to dominate boardroom agendas, the pragmatic implications for both strategic and marketing planning are made clear. Special emphasis is placed upon ... Read more

    $116.09 USD

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    Xerox PARC and the Dawn of the Computer Age

    The Pulitzer Prize-winner's classic account of the legendary research lab that gave rise to the Digital Age.In the 1970s and '80s, Xerox Corporation brought together a brain-trust of engineering geniuses dubbed PARC (Palo Alto Research Center). This brilliant group created several monumental innovations that triggered a technological revolution, including the first personal computer, the laser ... Read more

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  • Globalization and Self-Regulation

    The Crucial Role That Corporate Codes of Conduct Play in Global Business

    by S. Sethi ...
    Series series Business and Management (R0)
    Corporate strategy expert Prakash Sethi takes an in-depth look at global structures and how regulation works from a corporate perspective, providing case studies of several industries and governments who have begun implementing voluntary codes of conducts, including Equator Principles, ICMM, and The Kimberly Process. ... Read more

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  • India Reloaded

    Inside India’s Resurgent Consumer Market

    by D. Sinha ...
    Series series Business and Management (R0)
    Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, ... Read more

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  • Economic Transformation and Business Opportunities in Asia

    This book examines the uneven economy in Asia, showing how the pace of economic transformation affects prosperity and the emerging middle class. Using the Lewis turning point and the long run cycle of the rise and fall of nations as a framework, it demonstrates how demographic trends, digitization rates and consumer preferences creates business opportunities in a disruptive and uncertain world. ... Read more

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  • Making Markets More Inclusive

    Lessons from CARE and the Future of Sustainability in Agricultural Value Chain Development

    Series series Business and Management (R0)
    Most studies of doing business at the "bottom of the economic pyramid" focus on viewing the poor as consumers, as micro-entrepreneurs, or as potential employees of local companies. Almost no analysis focuses on the poor as primary producers of agricultural commodities a striking omission given that primary producers are by far the largest segment of the working-age population in developing ... Read more

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  • Pricing, Online Marketing Behavior, and Analytics

    by G. Viglia ...
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    Over the past few decades marketing practices have shifted with the sudden growth of social media and the proliferation of devices, platforms, and applications. This rapidly changing environment presents new opportunities and challenges for marketers, who need to stay up to date with the development of e-marketing. Viglia instructs readers in the theories and practices of online marketing;, ... Read more

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  • The Black Sea Region

    Cooperation and Security Building

    The ring of countries bordering the Black Sea make up one of the unstable subregions of former Soviet republics, satellites and neighbours. This volume analyses the security issues in the Black Sea region and the development of mechanisms that would promote cooperation and conflict management. ... Read more

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  • Salts Mill

    The Owners and Managers 1853 to 1986

    Sir Titus Salt built a mill and village in 1853 that continues to be named after him. Already a successful worsted manufacturer in Bradford, his decision to build a huge ‘vertical’ mill commenced a pattern of intertwined fortunes between Salt’s Mill and Saltaire’s residents, one that has continued. It housed all processes from treating raw wool to finishing quality worsted materials, alongside ... Read more

    $11.69 USD