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  • A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation

    Public relations has evolved from a supporting role into a strategic driver of organizational success. Today’s PR professionals are expected not just to communicate—but to prove impact.This fully updated third edition equips you with the tools to do exactly that.Blending theory with real-world application, this book delivers a practical, best-practices approach to public relations research, ... Read more

    $10.79 USD

  • Personal and Administrative Perspectives from the Communication Discipline during the COVID-19 Pandemic

    This book addresses questions about the major impacts of the COVID-19 pandemic on human communication and the ways in which the communication discipline has been impacted by and has responded to the conditions of the pandemic. Contributors examine both the personal and the university administrative level to discuss how the pandemic and its lockdowns and transition to online learning, among other ... Read more

    $80.99 USD

  • An Integrated Approach to Communication Theory and Research

    Series series Routledge Communication Series
    This new edition provides a comprehensive overview of current theory and research written by the top theorists and researchers in each area. It has been updated to address the growing influence of technology, changing relationships, and several growing integrated approaches to communication and includes seven new chapters on:■ Digital Media■ Media Effects■ Privacy■ Dark Side■ Applied Communication ... Read more

    $105.99 USD

  • The New Era of the CCO

    The Essential Role of Communication in a Volatile World

    The role of the chief communication officer (CCO) in today’s enterprise has dramatically changed over the past 30 years. Once focused on getting news out to media outlets, today’s CCO has become an integral part of any enterprise—company, corporation, governmental, and nongovernmental entity. Today’s CCO is responsible for internal and external communication, with creating and implementing ... Read more

    $10.79 USD

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    “This definitive work on HR competencies provides ideas and tools that help HR professionals develop their career and make their organization effective.”—Edward E. Lawler III, Professor, University of Southern California“This book is a crucial blueprint of what it takes to succeed. A must have for every HR professional.”—Lynda Gratton, Professor, London Business School“One single concept changed ... Read more

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  • Buzzing Communities

    How to Build Bigger, Better, and More Active Online Communities

    Buzzing Communities cuts through the fluff to offer a clear process for creating thriving online communities. This book combines a century of proven science, dozens of real-life examples, practical tips, and trusted community-building methods. This step-by-step guide includes a lifecycle for tracking your progress and a framework for managing your organization's community efforts. This Book Will ... Read more

    $9.99 USD or Free with Kobo Plus

  • HBR's 10 Must Reads on Collaboration (with featured article "Social Intelligence and the Biology of Leadership," by Daniel Goleman and Richard Boyatzis)

    Series series HBR's 10 Must Reads
    Join forces with others inside and outside your organization to solve your toughest problems.If you read nothing else on collaborating effectively, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you work more productively with people on your team, in other departments, and in other organizations ... Read more

    $17.99 USD or Free with Kobo Plus

  • Graduate School: Winning Strategies For Getting In

    This book provides college students with all the information and advice they need to apply successfully to graduate school. In chapters 1 – 4 several misconceptions about graduate school are revealed and dispelled, including the most common myth – that one must have excellent grades to get in, and that excellent grades are all that one needs. Certain factors that can play an even bigger role than ... Read more

    $9.95 USD or Free with Kobo Plus

  • The IABC Handbook of Organizational Communication

    A Guide to Internal Communication, Public Relations, Marketing, and Leadership

    Series Book 11 - J-B International Association of Business Communicators
    The IABC Handbook of Organizational CommunicationTHIS NEW EDITION of The IABC Handbook of Organizational Communication contains a comprehensive collection of practical knowledge about successful corporate communication and its effect on an organization as a whole.Thoroughly revised and updated to meet the realities of today’s organizational environment, the second edition of The IABC Handbook of ... Read more

    $101.00 USD

  • The Corporate University Handbook

    Designing, Managing, and Growing a Successful Program

    by Mark D. Allen ...
    This comprehensive handbook is a valuable resource for companies of all sizes who are considering (or already developing) enhanced professional learning programs.Often working in conjunction with traditional educational institutions, they boast cream-of-the-crop faculty from the academic and business communities. Once the province of only the largest corporations, corporate universities are fast ... Read more

    $9.99 USD or Free with Kobo Plus

  • Strategic Fund Development

    Building Profitable Relationships That Last

    The completely revised and expanded edition of a fundraising classicStrategic Fund Development became an instant classic the day the first edition was released. Now in this expanded third edition, it has been revised cover-to-cover with relevant new information and useful new tools and resources.The book addresses the needs for fundraisers of every level of expertise. Experienced development ... Read more

    $42.00 USD

  • The Strategic Drucker

    Growth Strategies and Marketing Insights from the Works of Peter Drucker

    The strategy and marketing wisdom of Peter Drucker, compiled into one handy guidePeter Drucker was widely considered the father of modern management. His 39 books and countless scholarly and popular articles predicted many of the major economic developments of the late twentieth century, and his influence upon modern business is almost immeasurable. In The Strategic Drucker, Drucker associate and ... Read more

    $22.99 USD