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The Public Relations Writer's Handbook

The Digital Age

by Merry Aronson, Don Spetner, Carol Ames ...

The second edition of the Public RelationsWriters Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to ... Read more

$12.99 USD or Free with Kobo Plus

The second edition of the Public RelationsWriters Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to
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Faster, Higher, Farther

How One of the World's Largest Automakers Committed a Massive and Stunning Fraud

by Jack Ewing ...

“A rich history of a company whose cars, for better and worse, have touched millions of lives, a character study of a brilliant but deeply flawed leader, and a case study in how a corporate culture can turn toxic.” —Bethany McLean, New York Times Book ReviewFaster, Higher, Farther chronicles a corporate scandal that rivals those at Enron and Lehman Brothers—one that will cost Volkswagen more than ... Read more

$12.99 USD

“A rich history of a company whose cars, for better and worse, have touched millions of lives, a character study of a brilliant but deeply flawed leader, and a case study in how a corporate culture can turn toxic.” —Bethany McLean, New York Times Book ReviewFaster, Higher, Farther chronicles a corporate scandal that rivals those at Enron and Lehman Brothers—one that will cost Volkswagen more than
... Read more
The Marketing Gurus

Lessons from the Best Marketing Books of All Time

by Chris Murray, Soundview Executive Book Summaries Eds. ...

Indispensable summaries of the best marketing books of our timeSince 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Focused, insightful, and practical, Soundview’s summaries have been acclaimed as the definitive selection service for the sophisticated business book reader.Now Soundview is bringing together ... Read more

$4.99 USD

Indispensable summaries of the best marketing books of our timeSince 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Focused, insightful, and practical, Soundview’s summaries have been acclaimed as the definitive selection service for the sophisticated business book reader.Now Soundview is bringing together
... Read more
Public Relations

by Edward L. Bernays ...

Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics.Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during ... Read more

$19.99 USD

Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics.Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during
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Strategic Public Relations Management

Planning and Managing Effective Communication Campaigns

by Erica Weintraub Austin, Bruce E. Pinkleton ...

Series series Routledge Communication Series
Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, ... Read more

$126.99 USD

Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others,
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Excellence in Public Relations and Communication Management

Edited by James E. Grunig ...

Series series Routledge Communication Series
This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations: What are the characteristics of an excellent communication department? How does excellent public ... Read more

$150.00 USD

This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations: What are the characteristics of an excellent communication department? How does excellent public
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Personal Pr

Public Relations and Marketing Tips That Work to Your Advantage

by Bruce H. Joffe ...

In the beginning, Dale Carnegie taught us How to Win Friends and Influence People. Later we learned The Power of Positive Thinking, how to Dress for Success, become One Minute Managers, and appreciate The Art of the Deal. Now, comes Personal PR: Public Relations and Marketing Tips That Work to Your Advantage. Strategically designed and practically oriented, the books simple suggestions and ... Read more

$8.99 USD

In the beginning, Dale Carnegie taught us How to Win Friends and Influence People. Later we learned The Power of Positive Thinking, how to Dress for Success, become One Minute Managers, and appreciate The Art of the Deal. Now, comes Personal PR: Public Relations and Marketing Tips That Work to Your Advantage. Strategically designed and practically oriented, the books simple suggestions and
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360 Degrees of Success

Money, Relationships, Energy, Time: The 4 Essential Ingredients to Create Personal and Professional Success in Your Life

by Ana Weber ...

360 Degrees of Success is furnishing simple, effective and user friendly tools you can tailor into your personal, professional---business life and create your success at any age or time. ... Read more

$11.99 USD or Free with Kobo Plus

360 Degrees of Success is furnishing simple, effective and user friendly tools you can tailor into your personal, professional---business life and create your success at any age or time.
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Revealed

Using Remote Personality Profiling to Influence, Negotiate and Motivate

by J. Taylor, A. Furnham, Janet Breeze ...

Series series Business and Management (R0)
It is not always possible to interview or meet people face-to-face before significant negotiations or decisions have to be made. They may be business competitors or candidates for an important leadership role. Revealed is a book for those who need to assess others and make decisions about people, without being able to meet and interview them ... Read more

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It is not always possible to interview or meet people face-to-face before significant negotiations or decisions have to be made. They may be business competitors or candidates for an important leadership role. Revealed is a book for those who need to assess others and make decisions about people, without being able to meet and interview them
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Success Metrics

A Multidimensional Framework for Measuring Organizational Success

by Martin Klubeck ...

Series series Business and Management (R0)
Learn how to measure success at the individual and organizational levels. By measuring success in multiple dimensions using multivariate methods you will be able to determine what works and what doesn’t. The key is to measure and promote progress in terms of organizational vision, mission, and overarching goals.Business leaders too often succumb to the working assumption that they only have to ... Read more

$31.49 USD

Learn how to measure success at the individual and organizational levels. By measuring success in multiple dimensions using multivariate methods you will be able to determine what works and what doesn’t. The key is to measure and promote progress in terms of organizational vision, mission, and overarching goals.Business leaders too often succumb to the working assumption that they only have to
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Media Savvy, Media Success!

by Stephen Busalacchi ...

Media Savvy, Media Success! is a helpful guide by an experienced former reporter. Steve Busalacchi has spent more than 25 years working in and with the news media, and has important insights into how people can best leverage their interviews. ... Read more

$9.99 USD or Free with Kobo Plus

Media Savvy, Media Success! is a helpful guide by an experienced former reporter. Steve Busalacchi has spent more than 25 years working in and with the news media, and has important insights into how people can best leverage their interviews.
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Informal Learning in the Workplace

Unmasking Human Resource Development

by John Garrick ...

Informal learning has become an extremely important issue as post-industrial workplaces seek to harness its productive potential. Managers and HRD practitioners have attempted to deploy informal learning in the design of corporate cultures, however, most discussions of the subject have tended to be uncritical expositions which do not challenge the underlying economic, philosophical and ... Read more

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Informal learning has become an extremely important issue as post-industrial workplaces seek to harness its productive potential. Managers and HRD practitioners have attempted to deploy informal learning in the design of corporate cultures, however, most discussions of the subject have tended to be uncritical expositions which do not challenge the underlying economic, philosophical and
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The Public Relations Writer's Handbook

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Faster, Higher, Farther

The Marketing Gurus

Public Relations

Strategic Public Relations Management

Excellence in Public Relations and Communication Management

Personal Pr

360 Degrees of Success

Revealed

Success Metrics

Media Savvy, Media Success!

Informal Learning in the Workplace

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