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Memories of a Mad Man

by Don Spector ...

To the American public, the world of advertising is both fascinating and irritating. This strange combination helps to explain the huge success of the TV show "Mad Men." Memories of a Mad Man by Don Spector goes even further. Spector, a genuine Mad Man whose career in advertising started in a Madison Avenue ad agency in the early '60s, re-creates that wild, woolly, competitive, creative and often ... Read more

$2.99 USD or Free with Kobo Plus

To the American public, the world of advertising is both fascinating and irritating. This strange combination helps to explain the huge success of the TV show "Mad Men." Memories of a Mad Man by Don Spector goes even further. Spector, a genuine Mad Man whose career in advertising started in a Madison Avenue ad agency in the early '60s, re-creates that wild, woolly, competitive, creative and often
... Read more

The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand

How to Use Visuals, Videos, and Social Media to Market Your Brand

by Ekaterina Walter, Jessica Gioglio ...

Attention is the new commodity. Visual Storytelling is the new currency.Human brain processes visuals 60,000x faster than text.Web posts with visuals drive up to 180% more engagement than those without.Viewers spend 100% more time on web pages with videos.Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your ... Read more

$32.39 USD

Attention is the new commodity. Visual Storytelling is the new currency.Human brain processes visuals 60,000x faster than text.Web posts with visuals drive up to 180% more engagement than those without.Viewers spend 100% more time on web pages with videos.Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your
... Read more
Scoring Points

How Tesco Continues to Win Customer Loyalty

by Clive Humby, Terry Hunt, Tim Phillips ...

Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed. It explains in detail how Tesco collected, analysed and used customer data to become a retail giant, making customer loyalty marketing work when almost every other programme failed. By pairing its loyalty scheme with sophisticated ... Read more

$41.99 USD

Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed. It explains in detail how Tesco collected, analysed and used customer data to become a retail giant, making customer loyalty marketing work when almost every other programme failed. By pairing its loyalty scheme with sophisticated
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Fashion Brands

Branding Style from Armani to Zara

by Mark Tungate ...

Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. Fashion Brands takes you 'behind the seams', so to speak, exposing how the use of ... Read more

$28.99 USD

Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. Fashion Brands takes you 'behind the seams', so to speak, exposing how the use of
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The Cognitive Psychology of Shopping and in-store Marketing

by Dr Hugh Phillips ...

The author, Dr Hugh Phillips, is recognised internationally as an expert in the psychology of shopping behaviour and its application to in-store marketing. He holds a PhD in the Cognitive Psychology of Shopping.This book outlines how we process information in-store and how this can be translated into an effective in-store strategy. This "how to" book, the fourth by Dr Phillips, serves three key ... Read more

$9.99 USD

The author, Dr Hugh Phillips, is recognised internationally as an expert in the psychology of shopping behaviour and its application to in-store marketing. He holds a PhD in the Cognitive Psychology of Shopping.This book outlines how we process information in-store and how this can be translated into an effective in-store strategy. This "how to" book, the fourth by Dr Phillips, serves three key
... Read more
Understanding Social Media

How to Create a Plan for Your Business that Works

by Damian Ryan ...

Understanding Social Media is the essential guide to social media for students and professionals alike. Drawing on the experience, advice and tips from dozens of digital marketers and social media superstars, it is an extensive crowd-sourced guide to social media platforms.Illustrated throughout with case studies from both successful and failed campaigns,***Understanding Social Media** ... Read more

$35.99 USD

Understanding Social Media is the essential guide to social media for students and professionals alike. Drawing on the experience, advice and tips from dozens of digital marketers and social media superstars, it is an extensive crowd-sourced guide to social media platforms.Illustrated throughout with case studies from both successful and failed campaigns,***Understanding Social Media**
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30 Maximum Conversion Rate Tips

“Increase Your Sales Copy’s Conversion Rate By Making Minimum Changes That Deliver Maximum Impact!”

by Thrivelearning Institute Library ...

Series series How to Master Copywriting
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The Chinese Social Media Universe (2nd Edition)

by Dr Mathew McDougall ...

For many Western marketers, the prospect of working within the Chinese social media market is a daunting one. Not only is there a natural language barrier, there is also the additional pressure of navigating within an unfamiliar social networking environment.This book will walk you through the Chinese Internet landscape and then drill down into the social media platforms that marketers need to ... Read more

$3.99 USD or Free with Kobo Plus

For many Western marketers, the prospect of working within the Chinese social media market is a daunting one. Not only is there a natural language barrier, there is also the additional pressure of navigating within an unfamiliar social networking environment.This book will walk you through the Chinese Internet landscape and then drill down into the social media platforms that marketers need to
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Your A Game

winning promo for genre fiction

by Damon Suede, Heidi Cullinan ...

Promoting genre fiction grows more competitive every day, yet no two authors or careers are alike.Our solution: a chooseable adventure so you can pick the path toward the career you've always wanted. We offer a promo game plan tailored to your personal style, strategy, and measure of success.Your A Game explains the tools and rules of kickass genre marketing to let you make your best next move. We ... Read more

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Promoting genre fiction grows more competitive every day, yet no two authors or careers are alike.Our solution: a chooseable adventure so you can pick the path toward the career you've always wanted. We offer a promo game plan tailored to your personal style, strategy, and measure of success.Your A Game explains the tools and rules of kickass genre marketing to let you make your best next move. We
... Read more
Unlocking the Power of Emotions

A Comprehensive Guide to Body Healing with Emotion Code Therapy

by Sarah Lee ...

Are you looking for a natural and effective way to heal your body from within? Look no further than Emotion Code Therapy! This powerful technique, invented by Dr. Bradley Nelson, helps to identify and release trapped emotions that can be causing physical ailments such as chronic pain, allergies, and digestive issues.In this book you'll learn about the science behind this revolutionary technique ... Read more

Was $2.99 USD Now $0.99 USD or Free with Kobo Plus

Are you looking for a natural and effective way to heal your body from within? Look no further than Emotion Code Therapy! This powerful technique, invented by Dr. Bradley Nelson, helps to identify and release trapped emotions that can be causing physical ailments such as chronic pain, allergies, and digestive issues.In this book you'll learn about the science behind this revolutionary technique
... Read more
Growth Hacker

by Young Dinero ...

Growth Hacker is a detailed outline for people who want to have a bigger social media following. Anyone who doesn't have many followers, and wants to gain them without having to pay for them. I.E., people who want to grow their social media, and fill it with real, live, followers, who will really interact with them. ... Read more

$3.99 USD or Free with Kobo Plus

Growth Hacker is a detailed outline for people who want to have a bigger social media following. Anyone who doesn't have many followers, and wants to gain them without having to pay for them. I.E., people who want to grow their social media, and fill it with real, live, followers, who will really interact with them.
... Read more
1 Month To 1,000 List Members

by SoftTech ...

The bottom line is, building a customer mailing list is building your business, and if you do not want to spend the rest of your life chasing new prospects every day, building your business is critically important.This book is titled ‘1 month to 1000 list members’ for the reason that you are going to learn how to have a prospect mailing list of at least 1000 names in a month or less starting from ... Read more

$0.99 USD

The bottom line is, building a customer mailing list is building your business, and if you do not want to spend the rest of your life chasing new prospects every day, building your business is critically important.This book is titled ‘1 month to 1000 list members’ for the reason that you are going to learn how to have a prospect mailing list of at least 1000 names in a month or less starting from
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Memories of a Mad Man

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The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand

Scoring Points

Fashion Brands

The Cognitive Psychology of Shopping and in-store Marketing

Understanding Social Media

30 Maximum Conversion Rate Tips

The Chinese Social Media Universe (2nd Edition)

Your A Game

Unlocking the Power of Emotions

Growth Hacker

1 Month To 1,000 List Members

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