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Showing 1 - 12 of 12 results for “don peppers”
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  • Do You Want to Keep Your Customers Forever?

    by Joseph B. Pine, Don Peppers, Martha Rogers ...
    Series series Harvard Business Review Classics
    This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business ... Read more

    $8.99 USD or Free with Kobo Plus

  • Extreme Trust

    Turning Proactive Honesty and Flawless Execution into Long-Term Profits, Revised

    by Don Peppers, Martha Rogers ...
    How companies can stay competitive in a world of total transparency. With their first book, 1993's The One-to-One Future, Don Peppers and Martha Rogers introduced the idea of managing interactive customer relationships, long before the Web and social networking made it standard business practice. With Extreme Trust, they look to the future once again, predicting that rising levels of transparency ... Read more

    $4.99 USD

  • Managing Customer Experience and Relationships

    A Strategic Framework

    by Don Peppers, Martha Rogers ...
    Every business on the planet is trying to maximize the value created by its customersLearn how to do it, step by step, in this newly revised Fourth Edition of Managing Customer Experience and Relationships: A Strategic Framework. Written by Don Peppers and Martha Rogers, Ph.D., recognized for decades as two of the world's leading experts on customer experience issues, the book combines theory, ... Read more

    $81.00 USD

  • Rules to Break and Laws to Follow

    How Your Business Can Beat the Crisis of Short-Termism

    by Don Peppers, Martha Rogers ...
    Series Book 24 - Microsoft Executive Leadership Series
    Praise for Rules to Break & Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism"A fascinating, highly readable synthesis of business principles, technology, sociology and common sense, Rules to Break and Laws to Follow persuasively shows the connection between customer trust and business profits, and then explains how to make it happen. As a bonus, you'll learn how to make your ... Read more

    $22.00 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Customer Data Integration

    Reaching a Single Version of the Truth

    by Evan Levy, Jill Dyché ...
    Series Book 7 - Wiley and SAS Business Series
    "Customers are the heart of any business. But we can't succeed if we develop only one talk addressed to the 'average customer.' Instead we must know each customer and build our individual engagements with that knowledge. If Customer Relationship Management (CRM) is going to work, it calls for skills in Customer Data Integration (CDI). This is the best book that I have seen on the subject. Jill ... Read more

    $30.00 USD

  • Audiobook

    Rules to Break and Laws to Follow

    How Your Business Can Beat the Crisis of Short-Termism

    by Don Peppers, Martha Rogers, Ph.D. ...
    Narrated by Don Peppers, Martha Rogers, Ph.D. ...

    Unabridged

    7 hours 2 min

    Rule #1: The best measure of success for your business is current sales and profit.Rule # 2: With the right sales and marketing effort, you can always get more customers.Rule # 3: Company value is created by offering differentiated products and services.These three golden rules for running a successful business may look no more dangerous than ordinary common sense, but in truth they’re deadly. ... Read more

    $35.99 USD

    Also available as: eBook

    Also available as: eBook

  • Audiobook

    Extreme Trust

    Honesty as a Competitive Advantage

    by Don Peppers, Marth Rogers ...
    Narrated by Don Peppers, Marth Rogers ...

    Unabridged

    9 hours 15 min

    If you accidentally try to order the same song twice from iTunes, you’ll be warned that you already own it. Not because it would be illegal or unethical for Apple to profit from your forgetfulness. There’s a clear business reason: the leaders of iTunes realize there’s no better way to make you trust them than to be totally honest when you least expect it.In the age of the Web, smartphones, and ... Read more

    $34.98 USD

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  • How to get tons of highly targeted buyers to your website or blog fast! Learn the real secrets that will boost your website or blogs exposure and generate massive unlimited traffic.

    How to get tons of targeted buyers to your website fast!

    by Steven Diamond ...
    How to get tons of highly targeted buyers to your website or blog fast! Learn the real secrets that will boost your website or blogs exposure and generate massive unlimited traffic. You'll learn: How to convert visitors into sales using emotional triggers Learn how to find the buyers looking for your product, services or information What makes people actually pull out their wallets and buy How to ... Read more

    $1.99 USD or Free with Kobo Plus

  • Enterprise Architecture As Strategy

    Creating a Foundation for Business Execution

    by Peter Weill, David Robertson, Jeanne W. Ross ...
    Does it seem you’ve formulated a rock-solid strategy, yet your firm still can’t get ahead? If so, construct a solid foundation for business execution-an IT infrastructure and digitized business processes to automate your company’s core capabilities. In Enterprise Architecture as Strategy: Creating a Foundation for Business Execution, authors Jeanne W. Ross, Peter Weill, and David C. Robertson show ... Read more

    $32.39 USD or Free with Kobo Plus

  • The Founder's Dilemmas

    Anticipating and Avoiding the Pitfalls That Can Sink a Startup

    by Noam Wasserman ...
    Series series The Kauffman Foundation Series on Innovation and Entrepreneurship
    Often downplayed in the excitement of starting up a new business venture is one of the most important decisions entrepreneurs will face: should they go it alone, or bring in cofounders, hires, and investors to help build the business? More than just financial rewards are at stake. Friendships and relationships can suffer. Bad decisions at the inception of a promising venture lay the foundations ... Read more

    $15.99 USD

  • Marketing 3.0

    From Products to Customers to the Human Spirit

    by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan ...
    Understand the next level of marketingThe new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the ... Read more

    $17.00 USD

  • The Six Sigma Black Belt Handbook, Chapter 6 - Six Sigma and Lean

    by Thomas McCarty, Lorraine Daniels, Michael Bremer, Praveen Gupta, John Heisey, Kathleen Mills ...
    Here is a sample chapter from Six Sigma Black Belt Handbook, which offers the best and the latest information to assist you in solving some of the most complex problems imaginable. In this book written by the instructors of the world renowned Motorola University, you'll find valuable advice on how to integrate research and development, manufacturing, human resources, finance, marketing, quality, ... Read more

    $6.95 USD