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“don mayer”

Showing 1 - 12 of 12 results for “don mayer”
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  • Good Business

    Exercising Effective and Ethical Leadership

    by James O'Toole, Don Mayer ...
    This illuminating and practical collection of essays addresses the increasingly important topics of corporate ethics, social responsibility, and sustainability in the context of effective global business strategies. Instead of condemning business, or exhorting corporate leaders to "do good," the authors deal with the "hot button" issues of our time in a cool and rational manner, seeing them as ... Read more

    $54.99 USD

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  • The New Rules of Green Marketing

    Strategies, Tools, and Inspiration for Sustainable Branding

    by Jacquelyn A. Ottman ...
    Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. That's because savvy green marketers are no longer targeting "deep green" consumers with a "save the planet" pitch. Instead, they're promoting the added value their products provide: better health, superior performance, good taste, or cost-effectiveness. In this innovative book Ottman ... Read more

    $17.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Turning A Business Around

    by Mark Blayney ...
    There is lots of advice around for starting a business, but less for when it is established but un-profitable, or gets into difficulties. This is a guide to help you when the going gets tough. It acts as a smoke detector - to help spot the early warning signs of approaching difficulty, and as a fire extinguisher - for immediate use in a crisis. It will help you to turn a business around by ... Read more

    $3.99 USD

  • Corporate Social Irresponsibility

    by Paula Alexander ...
    Corporate Social Irresponsibility focuses on ethical failures in order to relate corporate responsibility to business ethics, corporate governance, and organization effectiveness. The book advocates a strategic approach to CSR – ethical management cannot, and should not, be divorced from effective management.Corporate social responsibility has transitioned from oxymoron into a defining challenge ... Read more

    $105.99 USD

  • CIM Revision Cards Analysis and Evaluation

    by Karen Beamish ...
    Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, ... Read more

    $31.99 USD

  • Leveraging Corporate Responsibility

    The Stakeholder Route to Maximizing Business and Social Value

    by C. B. Bhattacharya, Sankar Sen, Daniel Korschun ...
    The corporate social and environmental responsibility movement, known more generally as corporate responsibility (CR), shows little sign of waning. Almost all large corporations now run some form of corporate responsibility program. Despite this widespread belief that CR can simultaneously improve societal welfare and corporate performance, most companies are largely in the dark when it comes to ... Read more

    $40.99 USD

  • The Portable Sales Coach

    by Lance Osborne ...
    Time is money -- which means you're pouring money down the drain when you spend your time on low-percentage selling strategies.How many times have you cold-called someone with no expectation that they'd have any interest in your pitch? How many times have you had to crowbar your way into someone's office to make a presentation? How many deals have you poured hours into, knowing that they were ... Read more

    $8.99 USD or Free with Kobo Plus

  • PR 2.0

    How Digital Media Can Help You Build a Sustainable Brand

    by John Friedman ...
    Series series DoShorts
    Digital media offer many of the same characteristics – immediacy, transparency and interactivity – that make one-to-one the most effective form of communication. And yet many organizations do not fully embrace them. They simultaneously underestimate and fear the power of digital communications. And yet these tools, when used strategically, can be an effective part of your communications plan.PR 2 ... Read more

    Was $45.99 USD Now $39.99 USD

  • The Social License

    How to Keep Your Organization Legitimate

    by John Morrison ...
    Series series Business and Management (R0)
    A distinctive and direct guide to legitimacy in business, focusing on the new benchmark of a 'Social License to Operate'. Featuring case studies of what is and isn't working, this book explains how business owners and CSR professionals can integrate legitimacy into the heart of their company strategy, beyond CSR and good PR. ... Read more

    $40.49 USD

  • The Ultimate Guide On How to Be Naturally Persuasive

    Influence People Without Manipulative Persuasion Tactics and Strategies!

    by Aiden Sisko ...
    Today we are going to be talking about a special way of influencing or persuasion that is not so much about the tactics and strategies but is as effective if not more so than manipulation! This will allow you to be influential more easily and effortlessly! You'll just naturally become charismatic, highly persuasive to people without even trying too hard!This is especially useful to communications ... Read more

    $0.99 USD or Free with Kobo Plus

  • Business Ethics and the Austrian Tradition in Economics

    by Hardy Bouillon ...
    Series series Routledge Frontiers of Political Economy
    Stakeholder value, corporate social responsibility and sustainability: Are these, and similar, concepts sufficiently clear for fruitful research in business ethics? What is the benchmark to prove their utility? Business Ethics and the Austrian Tradition in Economics is a treatise on the fundamental questions of business ethics and addresses significant shortcomings in the field. It is the result ... Read more

    $65.99 USD

  • Partners for Good

    Business, Government and the Third Sector

    by Tom Levitt ...
    After a century in which charities suspected the motives of cynical business people, and business people dismissed the contributions of amateur volunteers, the two sectors are coming together today as never before. The third sector has increased its business capacity through the experience gained from a decade of providing commissioned services to the public sector. Society today expects employers ... Read more

    $72.99 USD