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Showing 1 - 12 of 12 results for “dogan gursoy”
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  • Routledge Handbook of Social Psychology of Tourism

    Edited by Dogan Gursoy, Sedat Çelik ...
    Series series Contemporary Geographies of Leisure, Tourism and Mobility
    The impacts of tourism, an increasingly crucial area of study amongst researchers, are primarily investigated through economic, socio-cultural or environmental perspectives. The social psychological effects of tourism have not been adequately researched despite often being much more important for many destinations, especially where conflicts among different stakeholders exist. This book ... Read more

    $62.99 USD

  • Hospitality Marketing

    Principles and Practices

    by Dogan Gursoy, Francis Buttle, David Bowie ...
    Hospitality Marketing is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry.The fourth edition contains examples and case studies exemplifying how ideas and concepts discussed within its chapters can be successfully applied to a real-life work situation, with an emphasis throughout on topical issues such as sustainable marketing, ... Read more

    $80.99 USD

  • An SPSS Guide for Tourism, Hospitality and Events Researchers

    Edited by Rahul Pratap Singh Kaurav, Dogan Gursoy, Nimit Chowdhary ...
    This is the first book to provide the student of tourism, hospitality and events with all that they need to undertake statistical analysis using SPSS for research in their industry. Employing examples directly from the tourism, hospitality and events sector, it provides a comprehensive explanation on how appropriate statistical tools and methods can be identified for this research context and ... Read more

    $55.99 USD

  • Festival and Event Tourism Impacts

    Edited by Dogan Gursoy, Robin Nunkoo, Medet Yolal ...
    Series series Routledge Advances in Event Research Series
    Festival and Event Tourism Impacts provides a comprehensive review and analysis of the multi-faceted impacts that festival and events have on a host community, whether positive or negative, and offers recommendations for communities for the successful management of this kind of tourism.Opening chapters define festival and event tourism impact concepts utilized in the field and their evolution ... Read more

    $59.99 USD

  • The Handbook of Managing and Marketing Tourism Experiences

    Edited by Marios Sotiriadis, Dogan Gursoy ...
    The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.It has the following specific objectives: first to analyse the main issues and ... Read more

    $205.89 USD

  • Collaboration in Tourism Businesses and Destinations

    A Handbook

    Edited by Dogan Gursoy, Melville Saayman, Marios Sotiriadis ...
    Tourism, travel and leisure (TTL) are highly diverse and fragmented industries. Alliances and partnerships can be used as a framework providing small and medium-sized tourism enterprises (which do not possess adequate resources or organizational capabilities) with opportunities to operate in a competitive business environment. This book will: (i) present the theoretical and analytical frameworks ... Read more

    $140.29 USD

  • The Routledge Handbook of Tourism Impacts

    Theoretical and Applied Perspectives

    Edited by Dogan Gursoy, Robin Nunkoo ...
    This handbook explores and critically examines both positive and negative impacts of tourism development focusing on the past, present and future issues, challenges and trends from a multidisciplinary global perspective. Through a comparative approach involving international case studies, this book explores our understanding of tourism impacts and contributes to the theoretical development on ... Read more

    $65.99 USD

  • The Routledge Handbook of Destination Marketing

    Edited by Dogan Gursoy, Christina Chi ...
    This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, this handbook discusses cutting edge marketing questions such as innovation in destinations, sustainability, social media, peer-to-peer applications and web 3.0.Drawing from the ... Read more

    $65.99 USD

  • Routledge Handbook of Hospitality Marketing

    Edited by Dogan Gursoy ...
    This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective. The book uniquely combines both theoretical and practical approaches in debating some of the most important marketing issues faced by the hospitality industry.Parts I and II define and examine the main hospitality ... Read more

    $65.99 USD

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  • Consumer Behavior in Travel and Tourism

    by Kaye Sung Chon, Abraham Pizam, Yoel Mansfeld ...
    Containing original and previously unpublished theoretical and empirical studies, Consumer Behavior in Travel and Tourism will give professionals, professors, and researchers in the field up-to-date insight and information on trends, happenings, and findings in the international hospitality business arena. A great resource for educators, this book is complete with learning objectives, concept ... Read more

    $77.99 USD

  • Youth Transitions among Descendants of Turkish Immigrants in Amsterdam and Strasbourg:

    A Generation in Transition

    by Elif Keskiner ...
    Series series Social Sciences (R0)
    This open access book maps the youth transitions of descendants of migrants from Turkey living in Amsterdam and Strasbourg, through a comparative mixed-methods research design. As such, it is of interest to discussions in youth sociology, social mobility and second-generation research. The book follows transition trajectories of the second-generation, from school to activity or inactivity in the ... Read more

    Free

  • The Routledge Handbook of Hotel Chain Management

    Edited by Maya Ivanova, Stanislav Ivanov, Vincent P. Magnini ...
    Understanding the global hotel business is not possible without paying specific attention to hotel chain management and dynamics. Chains are big business, approximately 80 percent of hotels currently being constructed around the world are chain affiliated and, in 2014, the five largest brands held over a one million rooms. The high economic importance of the hotel chains and their global presence ... Read more

    $72.99 USD