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“doc searls”

Showing 1 - 3 of 3 results for “doc searls”
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  • The Intention Economy

    When Customers Take Charge

    by Doc Searls ...
    Caveat venditor-let the seller bewareWhile marketers look for more ways to get personal with customers, including new tricks with big data,” customers are about to get personal in their own ways, with their own tools. Soon consumers will be able to: Control the flow and use of personal data Build their own loyalty programs Dictate their own terms of service Tell whole markets what they want, how ... Read more

    $19.99 USD or Free with Kobo Plus

    Also available as: Audiobook

    Also available as: Audiobook

  • Audiobook

    The Intention Economy

    When Customers Take Charge

    by Doc Searls ...
    Narrated by Doc Searls ...

    Unabridged

    8 hours 48 min

    Caveat venditor—let the seller bewareWhile marketers look for more ways to get personal with customers, including new tricks with “big data,” customers are about to get personal in their own ways, with their own tools. Soon consumers will be able to:• Control the flow and use of personal data• Build their own loyalty programs• Dictate their own terms of service• Tell whole markets what they want, ... Read more

    $29.98 USD

    Also available as: eBook

    Also available as: eBook

  • The Cluetrain Manifesto (10th Anniversary Edition)

    by Rick Levine, Christopher Locke, Doc Searls, David Weinberger, Jake McKee, J. P. Rangaswami, Dan Gillmor ...
    The Cluetrain Manifesto began as a Web site (cluetrain.com) in 1999 when the authors, who have worked variously at IBM, Sun Microsystems, the Linux Journal, and NPR, posted 95 theses about the new reality of the networked marketplace. Ten years after its original publication, their message remains more relevant than ever. For example, thesis no. 2: "Markets consist of human beings, not demographic ... Read more

    $11.99 USD