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Top Series in United States

Showing 1 - 12 of 12 results for “dirk popp”
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  • Out-thinking Organizational Communications

    The Impact of Digital Transformation

    Edited by Joachim Klewes, Dirk Popp, Manuela Rost-Hein ...
    Series series Business and Management (R0)
    This book demonstrates the challenges for Corporate Communications in the era of the Industrial Internet and the Internet of things, and how companies can adapt their communication strategies to meet them. The Industrial Internet and the Internet of Things herald a transformation in our economy, industry and society. As such, it is high time that companies adjust both their communication ... Read more

    $71.99 USD

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  • Revolution in The Valley [Paperback]

    The Insanely Great Story of How the Mac Was Made

    by Andy Hertzfeld ...
    There was a time, not too long ago, when the typewriter and notebook ruled, and the computer as an everyday tool was simply a vision. Revolution in the Valley traces this vision back to its earliest roots: the hallways and backrooms of Apple, where the groundbreaking Macintosh computer was born. The book traces the development of the Macintosh, from its inception as an underground skunkworks ... Read more

    $14.39 USD

  • Marketing Demystified

    by Donna Anselmo ...
    Series series Demystified
    The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter Marketing DeMystified. Addressing every step of the process in plain English, it helps you master all the ... Read more

    $25.19 USD

  • Mastering the New Media Landscape

    Embrace the Micromedia Mindset

    by Barbara Cave Henricks, Rusty Shelton ...
    The New Way to Get NoticedThe giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show ... Read more

    $12.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • A Handbook of Corporate Communication and Public Relations

    Edited by Sandra Oliver ...
    A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the relevant public relations issues.With a refreshing ne ... Read more

    $82.99 USD

  • The New Workforce Challenge

    How Today's Leading Companies Are Adapting For the Future

    by A. Hatum ...
    Series series Business and Management (R0)
    Few books go into enough depth to really understand the differences between the future generations of professionals to come and the ones that have gone before. This innovative book examines how new generations of the workplace and workforce will be shaped in the future and shows organizations the ways in which they will have to adapt to succeed. ... Read more

    $35.99 USD

  • Generation Jobless?

    Turning the youth unemployment crisis into opportunity

    by P. Vogel ...
    Series series Business and Management (R0)
    Offering guidance on the opportunities and threats for future generations, and featuring interviews with business leaders, this book provides a constructive look at change. It directs the youth to become job creators, not job seekers, and to approach the corporate and political worlds with an entrepreneurial mind-set. ... Read more

    $31.49 USD

  • International Business Realisms: Globalizing Locally Responsive and Internationally Connected Business Disciplines

    Edited by A. Arora ...
    Series series Business and Management (R0)
    International Business (IB) is a complex and interdisciplinary field. It encompasses regular currency and political risks alongside fundamental uncertainties and variations in international development, collaboration, social values, and shared objectives. As globalization expands our markets across national boundaries, institutional innovation and experimentation is essential for countries to ... Read more

    $49.49 USD

  • South Africa’s BPO Service Advantage

    Becoming Strategic in the Global Marketplace

    by Leslie P. Willcocks, Mary C. Lacity, A. Craig ...
    Series series Business and Management (R0)
    Since 2007, South Africa has been one of the world's upcoming Business Process Outsourcing (BPO) offshore destinations. This book is based on the authors' most recent research into high performance BPO globally and new research streams specifically on South Africa. ... Read more

    $89.09 USD

  • The Social Media Manifesto

    by Jed Hallam ...
    Series series Business and Management (R0)
    The Social Media Manifesto is a handbook to enable leaders across the business to understand how social technology can be incorporated into their company. Including case studies from Google, IBM, Spotify, Unilever, and Coca-Cola, it provides insight and practical advice for managers to implement their own social business plans. ... Read more

    $40.49 USD

  • Building Digital Ecosystem Architectures

    A Guide to Enterprise Architecting Digital Technologies in the Digital Enterprise

    by Mark Skilton ...
    Series series Business and Management (R0)
    The design of digital solutions has become a pressing concern for practitioners faced with a plethora of technology impacting their business. From cloud computing to social networks, mobile computing and big data, to the emerging of Internet of things, all of which are changing how enterprise products, services, rooms and buildings are connected to the wider ecosystem of networks and services. ... Read more

    $40.49 USD

  • From Battlefield to Boardroom

    Making the difference through values based leadership

    by Ivan Yardley, A. Kakabadse, Derrick Neal ...
    Series series Business and Management (R0)
    The global economy is becoming an increasingly turbulent world; this changing context is placing new demands on organisational thinking. This book examines how similar demands have been met by the British military and how these solutions could be utilised by a wider community of practitioners. ... Read more

    $49.49 USD