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  • Marketing Cases from Emerging Markets

    Series series Business and Management (R0)
    Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need. It is also important and timely in providing a framework for instructors and researchers (both academic and industry) to understand the dynamics occurring in emerging markets. This book is composed ... Read more

    $49.49 USD

  • Advances in Islamic Finance, Marketing, and Management

    An Asian Perspective

    Demonstrating high quality theoretical and empirical findings in the areas of Islamic finance, banking, entrepreneurship, insurance, capital market, Islamic leadership, and Halal marketing, this new work includes topics on consumer perception, services orientation, new product development, risk management, industry readiness for better customer satisfaction, and policy issues coupling strategy and ... Read more

    $128.99 USD

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    The "membership" business models of Netflix, Weight Watchers, and other industry giants revealed—and how you can use them to lead your company to the top of the food chainFor decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model. But it has only been in recent years that the model has been transformed and perfected through massive ... Read more

    $19.49 USD

  • The One-Page Financial Plan

    A Simple Way to Be Smart About Your Money

    by Carl Richards ...
    Whenever I tell people about my job as a financial advisor, the conversation inevitably turns to how hopeless they feel when it comes to dealing with money. More than once, they’ve begged, “Just tell me what to do.”It’s no surprise that even my most successful friends feel confused or paralyzed. Even if they have a shelfful of personal finance books, they don’t have time to make sense of all the ... Read more

    $14.99 USD

  • Unconscious Marketing

    25 Cognitive Biases That Compel Your Customers To Buy (Without Them Knowing)

    by Sam Page ...
    How Do People Really Make Decisions?We all like to believe that logic, facts, and common sense play a role in our decision-making processes. But that’s rarely the case. More often than not, we use unconscious mental shortcuts to help us evaluate the choices that are laid out before us. Sometimes these shortcuts are based on prior information, and sometimes they’re based on faulty assumptions we ... Read more

    $7.99 USD

  • Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference

    by Karen Post ...
    Position your company to handle any brand crisis—instantly and effectivelyToyota, Tylenol, and Goldman Sachs all made the best of serious brand crises. You can, too, with Brand Turnaround!Brand Turnaround examines a number of brand crises—explaining first what went wrong and then revealing the steps companies took to manage their recovery—all while giving you practical insight and methods you can ... Read more

    $21.39 USD

  • How Cognitive Interviewing Can Assist with Disciplinary & Grievance Investigations - an article

    by Richard Payne ...
    This article discusses how the cognitive interviewing technique can be adapted for internal disciplinary and grievance investigative interviews within the employment relationship.It also outlines some of the important techniques which can be used by interviewers in order to improve the quality and accuracy of evidence retrieved from witnesses and employees under investigation even when a critical ... Read more

    $0.99 USD or Free with Kobo Plus

  • Technical Analysis from A to Z, 2nd Edition

    Millions of traders participating in today’s financial markets have shot interest and involvement in technical analysis to an all-time high. This updated edition of Technical Analysis from A to Z combines a detailed explanation of what technical analysis is and how it works with overviews, interpretations, calculations, and examples of over 135 technical indicators—and how they perform under ... Read more

    $31.69 USD

  • Mastering Spreadsheet Bookkeeping

    Practical Manual on How To Keep Paperless Accounts

    Mastering Spreadsheet Bookkeeping will equip you with the knowledge to write your accounts spreadsheets successfully. Whether you are studying for a qualification in bookkeeping or you are a small business owner needing to bring your accounts up-to-date, Mastering Spreadsheet Bookkeeping will give you the knowledge and skills do this effectively, helping you to set up your own computerized ... Read more

    $2.99 USD

  • Business-to-Business Marketing

    A step-by-step guide

    by Mark Eardley ...
    The way businesses buy from one another has changed profoundly in recent years. Markets have evolved, disruptive technologies have sprung up and buyers’ expectations have changed. But despite this, the fundamentals of business-to-business marketing have remained constant: today’s corporate decision-makers still need to know who you are, what you do and why you matter to them. In Business-to ... Read more

    $9.09 USD

  • Accounting Basics, Concepts & Principles (Blokehead Easy Study Guide)

    by The Blokehead ...
    Series series Blokehead Easy Study Guide
    Accounting is the recording, keeping, processing, presenting, and reporting of financial information. It is typically related to the finances or the financial aspect of a business or company. It allows business  owners, investors, suppliers, and regulators to have knowledge of this  information. Grab The Easy Study Guide now! ... Read more

    $2.99 USD

  • The Millionaire'$ Manual (A Workbook for Wealth)

    In plain English, the author explains what it took to become a "self-made millionaire" before the age of 40. Not by means of a trust fund, large inheritance or winning the lottery, but by using basic investing techniques, a good financial team and some risk in starting a business and purchasing parcels of real estate. This will be explained in his focused, prove and simple to use workbook for ... Read more

    $8.99 USD