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Consumer India

Inside the Indian Mind and Wallet

by Dheeraj Sinha ...

A richly insightful account of one of the most significant transformations in the world today. Dheeraj Sinha's intelligence vividly illuminates the intersection of culture and commerce in New India.Adam MorganFoundereatbigfishAmong the many books I have read on the cultural evolution taking place in India, this is perhaps the most insightful. It does not just map mindset changes; it does so with ... Read more

$22.00 USD

A richly insightful account of one of the most significant transformations in the world today. Dheeraj Sinha's intelligence vividly illuminates the intersection of culture and commerce in New India.Adam MorganFoundereatbigfishAmong the many books I have read on the cultural evolution taking place in India, this is perhaps the most insightful. It does not just map mindset changes; it does so with
... Read more

Misbehaving

The Making of Behavioral Economics

by Richard H. Thaler ...

**Winner of the Nobel Prize in EconomicsGet ready to change the way you think about economics.**Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth—and ... Read more

$12.99 USD

**Winner of the Nobel Prize in EconomicsGet ready to change the way you think about economics.**Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth—and
... Read more
I Live in the Future & Here's How It Works

Why Your World, Work, and Brain Are Being Creatively Disrupted

by Nick Bilton ...

Are we driving off a digital cliff and heading for disaster, unable to focus, maintain concentration, or form the human bonds that make life worth living? Are media and business doomed and about to be replaced by amateur hour?The world, as Nick Bilton—with tongue-in-cheek—shows, has been going to hell for a long, long time, and what we are experiencing is the twenty-first-century version of the ... Read more

$10.99 USD

Also available as: Audiobook

Are we driving off a digital cliff and heading for disaster, unable to focus, maintain concentration, or form the human bonds that make life worth living? Are media and business doomed and about to be replaced by amateur hour?The world, as Nick Bilton—with tongue-in-cheek—shows, has been going to hell for a long, long time, and what we are experiencing is the twenty-first-century version of the
... Read more

Also available as: Audiobook
Snoop

What Your Stuff Says About You

by Sam Gosling ...

Does what's on your desk reveal what's on your mind? Do those pictures on your walls tell true tales about you? And is your favorite outfit about to give you away? For the last ten years psychologist Sam Gosling has been studying how people project (and protect) their inner selves. By exploring our private worlds (desks, bedrooms, even our clothes and our cars), he shows not only how we showcase ... Read more

$12.99 USD

Does what's on your desk reveal what's on your mind? Do those pictures on your walls tell true tales about you? And is your favorite outfit about to give you away? For the last ten years psychologist Sam Gosling has been studying how people project (and protect) their inner selves. By exploring our private worlds (desks, bedrooms, even our clothes and our cars), he shows not only how we showcase
... Read more
X: The Experience When Business Meets Design

by Brian Solis ...

Welcome to a new era of business in which your brand is defined by those who experience it.Do you know how your customers experience your brand today?Do you know how they really feel?Do you know what they say when you re not around?In an always-on world where everyone is connected to information and also one another, customer experience is your brand. And, without defining experiences, brands ... Read more

$25.00 USD

Welcome to a new era of business in which your brand is defined by those who experience it.Do you know how your customers experience your brand today?Do you know how they really feel?Do you know what they say when you re not around?In an always-on world where everyone is connected to information and also one another, customer experience is your brand. And, without defining experiences, brands
... Read more
Consumer Republic

Using Brands to Get What You Want, Make Corporations Behave, and Maybe Even Save the World

by Bruce Philp ...

Consumer Republic dares you to consider this: The power to save the world lies with the consumer. The foundation of Bruce Philp's message is this single, inarguable truth: Brands make corporations accountable. They are the only leverage the average consumer has with which to make a company behave itself. Expensive to create, essential to making money, and more public than anything else a ... Read more

$13.99 USD

Consumer Republic dares you to consider this: The power to save the world lies with the consumer. The foundation of Bruce Philp's message is this single, inarguable truth: Brands make corporations accountable. They are the only leverage the average consumer has with which to make a company behave itself. Expensive to create, essential to making money, and more public than anything else a
... Read more
The Happiness Equation

The Surprising Economics of Our Most Valuable Asset

by Nick Powdthavee ...

Why is marriage worth £200,000 a year?Why will having children make you unhappy?Why does happiness from winning the lottery take two years to arrive?Why does time heal the pain of divorce or the death of a loved one – but not unemployment?Everybody wants to be happy. But how much happiness – precisely – will each life choice bring? Should I get married? Am I really going to feel happy about the ... Read more

$7.89 USD or Free with Kobo Plus

Why is marriage worth £200,000 a year?Why will having children make you unhappy?Why does happiness from winning the lottery take two years to arrive?Why does time heal the pain of divorce or the death of a loved one – but not unemployment?Everybody wants to be happy. But how much happiness – precisely – will each life choice bring? Should I get married? Am I really going to feel happy about the
... Read more
The End of Theory

Financial Crises, the Failure of Economics, and the Sweep of Human Interaction

by Richard Bookstaber ...

An in-depth look at how to account for the human complexities at the heart of today's financial systemOur economy may have recovered from the Great Recession—but not our economics. In The End of Theory, Richard Bookstaber discusses why the human condition and the radical uncertainty of our world renders the standard economic model—and the theory behind it—useless for dealing with financial crises. ... Read more

$32.39 USD

An in-depth look at how to account for the human complexities at the heart of today's financial systemOur economy may have recovered from the Great Recession—but not our economics. In The End of Theory, Richard Bookstaber discusses why the human condition and the radical uncertainty of our world renders the standard economic model—and the theory behind it—useless for dealing with financial crises.
... Read more
The New Industrial Revolution

by Peter Marsh ...

$25.19 USD
Better, Stronger, Faster

The Myth of American Decline . . . and the Rise of a New Economy

by Daniel Gross ...

Financial meltdown, a deep recession, and political polarization—combined with strong growth outside the United States—have led to a global bubble of pessimism surrounding America’s economic prospects. Bloated with debt, and outpaced by China and other emerging markets, the United States has been left for dead as an economic force. But in this time of grim predictions, Daniel Gross, Yahoo! ... Read more

$13.99 USD

Financial meltdown, a deep recession, and political polarization—combined with strong growth outside the United States—have led to a global bubble of pessimism surrounding America’s economic prospects. Bloated with debt, and outpaced by China and other emerging markets, the United States has been left for dead as an economic force. But in this time of grim predictions, Daniel Gross, Yahoo!
... Read more
Laddering

Unlocking the Potential of Consumer Behavior

by Eric V. Holtzclaw ...

Marketing and product development best practices for a fragmented economyThe rules for marketing and product development have changed forever. You no longer control where and how consumers receive marketing messages. The consumer is in charge, with ever-growing choices and a shrinking decision window. Therefore, it is crucial to understand what drives customer behavior to design products, ... Read more

$17.00 USD

Marketing and product development best practices for a fragmented economyThe rules for marketing and product development have changed forever. You no longer control where and how consumers receive marketing messages. The consumer is in charge, with ever-growing choices and a shrinking decision window. Therefore, it is crucial to understand what drives customer behavior to design products,
... Read more
The Marketing Mavens

by Noel Capon ...

The way far too many people at far too many companies think about and execute marketing was born in an era when suppliers-the companies generating products and services-were in the catbird seat. That world is long dead, and customers now occupy that position. In this relentlessly globalizing economy, we live in a world of oversupply and underdemand, with too many suppliers chasing too few ... Read more

$5.99 USD

The way far too many people at far too many companies think about and execute marketing was born in an era when suppliers-the companies generating products and services-were in the catbird seat. That world is long dead, and customers now occupy that position. In this relentlessly globalizing economy, we live in a world of oversupply and underdemand, with too many suppliers chasing too few
... Read more

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“dheeraj sinha”

Consumer India

People who read this also enjoyed

Misbehaving

I Live in the Future & Here's How It Works

Snoop

X: The Experience When Business Meets Design

Consumer Republic

The Happiness Equation

The End of Theory

The New Industrial Revolution

Better, Stronger, Faster

Laddering

The Marketing Mavens

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