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Showing 1 - 12 of 12 results for “dg jones”
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  • Some Current Concepts of Synaptic Organization

    by D.G. Jones ...
    Series series Medicine (R0)

    $89.09 USD

  • Foundations of Marketing Thought

    The Influence of the German Historical School

    by D.G. Brian Jones, Mark Tadajewski ...
    Series series Routledge Studies in the History of Marketing
    The study and teaching of marketing as a university subject is generally understood to have originated in America during the early 20th century emerging as an applied branch of economics. This book tells a different story describing the influence of the German Historical School on institutional economists and economic historians who pioneered the study of marketing in America and Britain during ... Read more

    $62.99 USD

  • The Routledge Companion to Marketing History

    Edited by D.G. Brian Jones, Mark Tadajewski ...
    Series series Routledge Companions in Marketing, Advertising and Communication
    The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process.With contributors from leading international scholars working in marketing history, this companion provides nine country-specific histories of marketing practice as well as a broad analysis of the ... Read more

    $68.99 USD

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  • Dealers of Lightning

    Xerox PARC and the Dawn of the Computer Age

    by Michael A. Hiltzik ...
    The Pulitzer Prize-winner's classic account of the legendary research lab that gave rise to the Digital Age.In the 1970s and '80s, Xerox Corporation brought together a brain-trust of engineering geniuses dubbed PARC (Palo Alto Research Center). This brilliant group created several monumental innovations that triggered a technological revolution, including the first personal computer, the laser ... Read more

    $17.29 USD or Free with Kobo Plus

  • Divining Desire

    Focus Groups and the Culture of Consultation

    by Liza Featherstone ...
    An engaging, accessible history of the focus group, Featherstone's survey shows how the primary purpose of the focus group has shifted from determining what we want, to selling us things we don't.The focus group, over the course of the last century, became an increasingly vital part of the way companies and politicians sold their products and policies with few areas of life, from salad dressing to ... Read more

    $8.69 USD

  • A New Brand of Business

    Charles Coolidge Parlin, Curtis Publishing Company, and the Origins of Market Research

    by Douglas Ward ...
    Charles Coolidge Parlin was considered by many to be the founder of market research. Working for the dominant Curtis Publishing Company, he revolutionized the industry by providing added value to advertisers through information about the racial, ethnic, and regional biases of readers and consumers. By maintaining contact with both businesses and customers, Parlin and Curtis publications were able ... Read more

    $44.29 USD

  • Dombey and Son

    by Charles Dickens ...
    Chios Classics brings literature's greatest works back to life for new generations. All our books contain a linked table of contents.Dombey and Son was written by Charles Dickens and published in monthly parts from 1846-1848. The book centers around Florence Dombey, a neglected daughter seeking her father's love and approval. ... Read more

    $2.29 USD or Free with Kobo Plus

    Also available as: Audiobooks

    Also available as: Audiobooks

  • Doing Science

    Design, Analysis, and Communication of Scientific Research

    by Ivan Valiela ...
    Doing Science, second edition, offers a rare compendium of practical advice based on how working scientists pursue their craft. It covers each stage of research, from formulating questions and gathering data to developing experiments and analyzing results and finally to the many ways for presenting results. Drawing on his extensive experience both as a researcher and a research mentor, Ivan ... Read more

    $46.79 USD

  • Hit Refresh

    The Quest to Rediscover Microsoft's Soul and Imagine a Better Future for Everyone

    by Satya Nadella, Greg Shaw, Jill Tracie Nichols ...
    “At the core, Hit Refresh, is about us humans and the unique quality we call empathy, which will become ever more valuable in a world where the torrent of technology will disrupt the status quo like never before.” – Satya Nadella from Hit Refresh“Satya has charted a course for making the most of the opportunities created by technology while also facing up to the hard questions.” – Bill Gates from ... Read more

    $11.49 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Preparing and Delivering Scientific Presentations

    A Complete Guide for International Medical Scientists

    by John Giba, Ramón Ribes ...
    Series series Medicine (R0)
    The latest in Springer's "Medical English" series, aimed at health care professionals who need English for their work but do not speak English on a day-to-day basis. Although much of the information provided will be useful for scientists of all backgrounds and nationalities, the book is aimed especially at non-native English-speaking physicians and biomedical scientists. It offers clear advice on ... Read more

    $49.49 USD

  • Fortune's Fool

    Edgar Bronfman, Jr., Warner Music, and an Industry in Crisis

    by Fred Goodman ...
    In 1999, when Napster made music available free online, the music industry found itself in a fight for its life. A decade later, the most important and misunderstood story—and the one with the greatest implications for both music lovers and media companies—is how the music industry has failed to remake itself. In Fortune’s Fool, Fred Goodman, the author of The Mansion on the Hill, shows how this ... Read more

    $13.99 USD

  • Foundations of Biophilosophy

    by Martin Mahner, Mario Bunge ...
    Over the past three decades, the philosophy of biology has emerged from the shadow of the philosophy of physics to become a respectable and thriving philosophical subdiscipline. The authors take a fresh look at the life sciences and the philosophy of biology from a strictly realist and emergentist-naturalist perspective. They outline a unified and science-oriented philosophical framework that ... Read more

    $116.09 USD