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Showing 1 - 12 of 35 results for “demetris vrontis”
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  • Marketing Management

    Past, Present and Future

    by Michael R. Czinkota, Masaaki Kotabe, Demetris Vrontis, S. M. Riad Shams ...
    Series series Business and Management (R0)
    This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of Marketing Management, the text features new classical and contemporary cases, new interdisciplinary and cross-functional implications of business management theories, contemporary marketing management principles and. ... Read more

    $143.09 USD

  • Sustainable Development Goals and Business Dynamics

    Theoretical Advances and Practical Insights

    Edited by S. M. Riad Shams, Demetris Vrontis, Yaakov Weber, Evangelos Tsoukatos, Rosa Palladino ...
    Series series The Annals of Business Research
    In recent years, the global socio-economic balance has been disrupted by a series of events: first, the economic crisis, then the pandemic, followed by conflicts both within and outside Europe, and finally the energy crisis. These events have had significant repercussions on the resilience of people and organizations worldwide. In this context, the Sustainable Development Goals (SDGs), adopted as ... Read more

    $64.99 USD

  • Global Challenges and Uncertainty in Tourism and Hospitality, Volume I

    Strategies for Resilience and Adaptation

    Edited by Daisy Xuefeng Fan, Leonidas Efthymiou, Alkis Thrassou, Demetris Vrontis ...
    Series series Economics and Finance (R0)
    This edited collection unravels the intricate dynamics of tourism and hospitality, offering evidence-based strategies to address global challenges. Part of a two-volume work, this first volume navigates the evolving nexus, emphasizing the critical importance of sustainability, resilience, agility, and adaptability in the face of economic, geopolitical, environmental, and other disruptions. ... Read more

    $152.09 USD

  • Business Models for Strategic Innovation

    Cross-Functional Perspectives

    Edited by S.M. Riad Shams, Demetris Vrontis, Yaakov Weber, Evangelos Tsoukatos ...
    Series series The Annals of Business Research
    This book extends our understanding of how different cross- functional business and management disciplines, such as innovation and entrepreneurship, strategic management, marketing and HRM, individually and collectively underpin innovation in business management.Business Models for Strategic Innovation develops insights from cross-disciplinary business knowledge streams and their cutting edge ... Read more

    $59.99 USD

  • Non-Profit Organisations, Volume II

    Economy, Industries and Context

    Edited by Alkis Thrassou, Demetris Vrontis, Leonidas Efthymiou, Yaakov Weber, S. M. Riad Shams, Evangelos Tsoukatos ...
    Series series Business and Management (R0)
    This four-volume bookexamines, through multiple and cross-discipline perspectives, the science and practice of not-for-profit organisations. These organisations have drawn considerable attention and witnessed extensive growth as they engage in delivering public services to society. And are increasingly pressured to balance business with social goals, inherent idiosyncratic features with management ... Read more

    $179.09 USD

  • Advanced Technologies in Business, Volume II

    Industry, Policy and Societal Impacts

    Edited by Shahriar Akter, Md Afnan Hossain, Hélène Yildiz, Demetris Vrontis, Alkis Thrassou ...
    Series series Business and Management (R0)
    This two-volume work explores how advanced, technologically orientated business research aims to foster organizational and industry evolution, along with sustainable progress of enduring societal implications. As businesses increasingly embrace transformative technologies, their profound and far-reaching societal consequences necessitate a cross-disciplinary scientific approach coupled with an ... Read more

    $179.09 USD

  • The Palgrave Handbook of Consumerism Issues in the Apparel Industry

    Edited by Hans Rüdiger Kaufmann, Mohammad Fateh Ali Khan Panni, Demetris Vrontis ...
    Series series Business and Management (R0)
    This handbook offers a comprehensive overview of consumerism issues in the textile, apparel and fashion industry, illustrating the impact of consumerism on the sector with a focus on SDG 12: Responsible Consumption and Production.The book presents a synthesis of mainstream and emerging thinking and studies on green, ethical, social and environmental issues. Currently, marketing practices place ... Read more

    $197.99 USD

  • Global Challenges and Uncertainty in Tourism and Hospitality, Volume II

    Marketing Advancements and Value Creation

    Edited by Daisy Xuefeng Fan, Leonidas Efthymiou, Alkis Thrassou, Demetris Vrontis ...
    Series series Economics and Finance (R0)
    This edited collection book unravels the intricate dynamics of tourism and hospitality, offering evidence-based strategies to address global challenges. As the second of two volumes, it builds upon the conclusions established in Volume I to highlight pathways for the tourism and hospitality industry to thrive during critical moments of global uncertainty.From crises such as pandemics, wars, and ... Read more

    $152.09 USD

  • Technology, Business and Sustainable Development

    Advances for People, Planet and Profit

    Edited by S.M. Riad Shams, Demetris Vrontis, Yaakov Weber, Evangelos Tsoukatos, Lea Iaia ...
    Series series The Annals of Business Research
    Triple bottom line (TBL or 3BL) was coined as a wide and inspiring approach for businesses aimed at understanding how to create, track, and manage economic, social, and environmental values added. The sustainability sector is strongly increasing its relevance among academics and practitioners, and the market opportunities associated with the sustainable development goals (SDGs) are estimated at ... Read more

    $60.99 USD

  • The Realities and Illusions of Defending Competitive Advantage

    A Resource-Based View Perspective

    Edited by Demetris Vrontis, Riad Shams, Alkis Thrassou, Vijay Pereira ...
    This book delves into the enduring legacy and evolving relevance of the resource-based view (RBV) in strategic management and marketing. Since Professor Jay Barney's groundbreaking 1991 paper on RBV and sustained competitive advantage, this framework has dominated strategic management research and practice for over three decades, influencing adjacent fields such as marketing. However, in today’s ... Read more

    $61.99 USD

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  • The Evolution of Luxury Brands, Volume II

    Society, Technology, and Context

    Edited by Alkis Thrassou, Demetris Vrontis, Leonidas Efthymiou, Yaakov Weber, S. M. Riad Shams, Evangelos Tsoukatos ...
    Series series Business and Management (R0)
    This book delves into the multifaceted realm of luxury, shedding light on the pivotal transformations across industries and markets.Set against the backdrop of an increasingly complex and dynamic landscape, chapters explore how luxury brands rise to the challenges of globalization, emerging markets, the rise of digital technology, and advanced manufacturing techniques. Moreover, authors explore ... Read more

    $170.09 USD

  • Non-Profit Organisations, Volume III

    Society, Sustainability and Accountability

    Edited by Alkis Thrassou, Demetris Vrontis, Leonidas Efthymiou, Yaakov Weber, S. M. Riad Shams, Evangelos Tsoukatos ...
    Series series Business and Management (R0)
    This four-volume bookexamines, through multiple and cross-discipline perspectives, the science and practice of not-for-profit organisations. These organisations have drawn considerable attention and witnessed extensive growth as they engage in delivering public services to society. And are increasingly pressured to balance business with social goals, inherent idiosyncratic features with management ... Read more

    $179.09 USD