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  • Market Assessment with OR Applications

    by Adarsh Anand, Deepti Aggrawal, Mohini Agarwal ...
    Series series Mathematical Engineering, Manufacturing, and Management Sciences
    This book provides an understanding of the concept of marketing and its role in business and public organization including the need for scientific marketing analysis.It includes a variety of mathematical models applied for better decision making, promotional decisions in the presence of competition, and sales forecasting using an Operational Research (OR) approach. The book also provides a ... Read more

    $68.99 USD