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Top Series in United States

Showing 1 - 12 of 12 results for “davide maritan”
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  • Practical Manual of Quality Function Deployment

    by Davide Maritan ...
    Series series Business and Management (R0)
    This book introduces into the practical application of Quality Function Deployment (QFD) beyond the famous House of Quality Matrix by presenting a fully developed example of a clear and comprehensive QFD framework. The QFD workflow is described step by step, encompassing strategic planning, customer surveys, product and service characteristics, mechanisms, parts and cost deployment, technologies, ... Read more

    $49.49 USD

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  • Winning At New Products

    by Robert G. Cooper ...
    For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game ... Read more

    $16.99 USD

  • Entrepreneurship, Regional Development and Culture

    An Institutional Perspective

    Edited by Marta Peris-Ortiz, José M. Merigó-Lindahl ...
    Series series Business and Management (R0)
    The aim of this book is to analyze the relationships among entrepreneurship, regional development and culture in the current economy. Using an institutional approach, it examines the main theoretical issues and practices and their effect on different dimensions of society and the economy. Business creation is considered a key element of economic growth, innovation and employment. In recent years, ... Read more

    $89.09 USD

  • Mastering the New Media Landscape

    Embrace the Micromedia Mindset

    by Barbara Cave Henricks, Rusty Shelton ...
    The New Way to Get NoticedThe giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show ... Read more

    $12.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Understanding Business Research

    by Bart L. Weathington, Christopher J. L. Cunningham, David J. Pittenger ...
    Explore the essential steps for data collection, reporting, and analysis in business researchUnderstanding Business Research offers a comprehensive introduction to the entire process of designing, conducting, interpreting, and reporting findings in the business environment. With an emphasis on the human factor, the book presents a complete set of tools for tackling complex behavioral and social ... Read more

    $134.00 USD

  • Asset Management

    The State of the Art in Europe from a Life Cycle Perspective

    Edited by Paulien Herder, Ype Wijnia, Telli Van der Lei ...
    Series series Engineering (R0)
    In the past decades asset intensive companies have witnessed a number of regulatory changes and especially industry is facing ever increasing competitiveness. To overcome these challenges different asset management methods have been developed aimed to improve the asset life cycle. Especially the design phase and operation and maintenance phase have seen a rise in tools and methods. Smarter design ... Read more

    $89.09 USD

  • Green China

    Sustainable Growth in East and West

    by Taco C.R. van Someren, Shuhua van Someren-Wang ...
    Series series Business and Management (R0)
    China is creating the third growth wave in the sustainable sector. This greening of the Chinese economy offers threats and opportunities for Western organizations. Getting a piece of this new cake requires strategic innovations in both policy and corporate strategy. Based on the theory of strategic innovation and their extensive practical experiences in doing business with China, the authors ... Read more

    $49.49 USD

  • Advancing Women in Science

    An International Perspective

    Edited by Lisa M. Frehill, Connie L. McNeely, Willie Pearson, Jr. ...
    Series series Business and Management (R0)
    Many countries have implemented policies to increase the number and quality of scientific researchers as a means to foster innovation and spur economic development and progress. To that end, grounded in a view of women as a rich, yet underutilized knowledge and labor resource, a great deal of recent attention has focused on encouraging women to pursue education and careers in science — even in ... Read more

    $89.09 USD

  • Counter Strategies in Global Markets

    Edited by O. Ploetner ...
    Series series Business and Management (R0)
    Developing BRIC markets are changing the business models of traditional western technology leaders. Classic business strategies are no longer suitable for companies attacking abroad whilst defending their market at home. Based on real-life cases, the book evaluates the best new strategies for western companies in technology-based B2B markets. ... Read more

    $49.49 USD

  • Motoring the Future

    VW and Toyota Vying for Pole Position

    by Engelbert Wimmer ...
    Series series Business and Management (R0)
    The crisis in the auto industry has resulted in a race between Volkswagen, as challenger, and Toyota, as tattered global market leader. Whether it is theGerman or theJapanese firm that takes pole position, the winner will change the balance of power in the automotive industry and lead the way to the automobiles of the future. ... Read more

    $49.49 USD

  • New Perspectives on Internationalization and Competitiveness

    Integrating Economics, Innovation and Higher Education

    Edited by Eskil Ullberg ...
    Series series Business and Management (R0)
    This volume showcases contributions from leading academics, educators and policymakers derived from two workshops hosted by the Interdisciplinary Center for Economic Science (ICES) at George Mason University on internationalization and competitiveness. It aims to present key areas of current research and to identify basic problems within the field to promote further discussion and research. This ... Read more

    $89.09 USD

  • Entrepreneurial Innovation and Leadership

    Preparing for a Digital Future

    Edited by Nancy Richter, Paul Jackson, Thomas Schildhauer ...
    Series series Business and Management (R0)
    Taking the themes of entrepreneurship, start-ups, innovation and collaboration, this book seeks to answer the urgent question of how countries and companies can stay competitive in an ever-changing digital environment. The authors determine which entrepreneurial processes will work for whom and under what circumstances, presenting methodological implications for business research, start-ups and ... Read more

    $49.49 USD