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  • The Reign of the Customer

    Customer-Centric Approaches to Improving Satisfaction

    by Claes Fornell, Forrest V. Morgeson III, G. Tomas M. Hult, David VanAmburg ...
    Series series Business and Management (R0)
    With major retailers closing brick-and-mortar stores every month and the continued shift to online shopping, there is a major push to strengthen customer loyalty by improving the customer experience. The two most important qualities that consumers look for are convenience and efficiency. Finally a source is available that will give retailers and companies in general the insight needed to enhance ... Read more

    $35.99 USD