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Top Series in United States

Showing 1 - 12 of 12 results for “david sweenor”
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  • The PMM’s Prompt Playbook

    Mastering Generative AI for B2B Marketing Success

    by David Sweenor ...
    Series series TinyTechGuides
    Product marketers face mounting pressure to deliver more content, campaigns, and insights with limited time and resources. Unfortunately, most are using elementary prompts and struggle to incorporate generative AI into their daily workflows in ways that save time and drive impact. As a marketing leader with 20+ years in data and analytics, I've tested hundreds of AI workflows and have identified ... Read more

    $28.95 USD

  • The CIO's Guide to Adopting Generative AI

    Five Keys to Success

    by David Sweenor, Kalyan Ramanathan ...
    In a world full of generative AI hoopla, it's easy to get lost in the maze of options and marketing hype. Don't get distracted by the vendor hype; instead, focus on building resilient, high-value platforms that will set you apart from the competition. ***The CIO's Guide to Adopting Generative AI: Five Keys to Success***fills a critical knowledge gap for CIOs and business leaders by succinctly ... Read more

    $14.99 USD

  • Modern B2B Marketing

    A Practitioner's Guide for Marketing Excellence

    by David Sweenor, Kalyan Ramanathan ...
    There are untold resources on marketing and its different functions-brand marketing, content marketing, social media marketing, and more. However, throughout our combined fifty years in the field, we have failed to find a digestible book for business-to-business (B2B) marketing grounded in day-to-day realities that explains how various marketing functions fit together. This book provides practical ... Read more

    $21.89 USD

  • It's All Analytics - Part II

    Designing an Integrated AI, Analytics, and Data Science Architecture for Your Organization

    by Scott Burk, David Sweenor, Gary Miner ...
    Up to 70% and even more of corporate Analytics Efforts fail!!! Even after these corporations have made very large investments, in time, talent, and money, in developing what they thought were good data and analytics programs. Why? Because the executives and decision makers and the entire analytics team have not considered the most important aspect of making these analytics efforts successful. In ... Read more

    $61.99 USD

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  • Performance Dashboards

    Measuring, Monitoring, and Managing Your Business

    by Wayne W. Eckerson ...
    Tips, techniques, and trends on harnessing dashboard technology to optimize business performanceIn Performance Dashboards, Second Edition, author Wayne Eckerson explains what dashboards are, where they can be used, and why they are important to measuring and managing performance. As Director of Research for The Data Warehousing Institute, a worldwide association of business intelligence ... Read more

    $31.00 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Lean AI

    How Innovative Startups Use Artificial Intelligence to Grow

    by Lomit Patel ...
    How can startups successfully scale customer acquisition and revenue growth with a Lean team? Out-of-the-box acquisition solutions from Facebook, Google, and others provide a good start, but the companies that can tailor those solutions to meet their specific needs, objectives, and goals will come out winners. But that hasn’t been an easy task—until now.With this practical book, author Lomit Patel ... Read more

    $30.99 USD

  • Big Data, Big Analytics

    Emerging Business Intelligence and Analytic Trends for Today's Businesses

    by Michael Minelli, Michele Chambers, Ambiga Dhiraj ...
    Series series Wiley CIO
    Unique prospective on the big data analytics phenomenon for both business and IT professionalsThe availability of Big Data, low-cost commodity hardware and new information management and analytics software has produced a unique moment in the history of business. The convergence of these trends means that we have the capabilities required to analyze astonishing data sets quickly and cost ... Read more

    $31.00 USD

  • AI-Powered Social Media Marketing 2025 Cutting-Edge Strategies to Boost Engagement and Make Money Online with Facebook, YouTube, Instagram, X, TikTok, SEO, and More

    by Jason P Anderson ...
    Have you ever wondered how some brands effortlessly dominate social media while others struggle to gain visibility? In today's fast-paced digital landscape, harnessing the power of artificial intelligence (AI) is no longer just an option; it is essential for success. This guide dives deep into the intersection of AI and social media marketing, revealing how you can leverage cutting-edge ... Read more

    $9.99 USD or Free with Kobo Plus

  • Customer Data Platforms

    Use People Data to Transform the Future of Marketing Engagement

    by Martin Kihn, Christopher B. O'Hara ...
    Master the hottest technology around to drive marketing successMarketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, Customer Data Platforms have come to the fore, offering companies a way to capture, unify, activate, and ... Read more

    $15.00 USD

  • The Martech Handbook

    Build a Technology Stack to Attract and Retain Customers

    by Darrell Alfonso ...
    Increase customer attraction, acquisition and retention by using technology to create seamless, effective and joined-up marketing.It can be hard to know where to begin with the sheer number of platforms and solutions available to marketers today, as well as to use martech to its full potential. The Martech Handbook provides a clear and step-by-step framework for understanding and selecting various ... Read more

    $31.49 USD

  • Applied Software Project Management

    by Andrew Stellman, Jennifer Greene ...
    "If you're looking for solid, easy-to-follow advice on estimation, requirements gathering, managing change, and more, you can stop now: this is the book for you." --Scott Berkun, Author of The Art of Project ManagementWhat makes software projects succeed? It takes more than a good idea and a team of talented programmers. A project manager needs to know how to guide the team through the entire ... Read more

    $23.99 USD

  • Supercharge Your Income with Chat GPT

    by lamis badis ...
    "Supercharge your Income with Chat GPT: The Future of Freelancing and Business Innovation" is a comprehensive guide that explores the potential of GPT-3 and GPT-4 language models for freelancers and business owners. In this book, you will learn how to leverage the power of AI to create new business opportunities, streamline your workflows, and increase your income.The book covers various topics, ... Read more

    $5.00 USD or Free with Kobo Plus